RetailDive

JULY 19, 2021

The dominant role technology plays in not just acquiring customers but also serving and retaining them.

Technology 133

Technology Retail Customer 133

Wiser

JULY 23, 2021

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really. The first step toward better understanding your consumer is to identify your buyer personas. Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost).

Consumer 144

Consumer Information Improvements Customer 144

Salsify

JULY 22, 2021

“We need a single source of truth!” is a rallying cry often heard throughout companies. Yet, the idea of “truth” can be abstract and elusive.

Omnichannel 148

Omnichannel 148

Forrester eCommerce

JULY 22, 2021

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].

Blog 545

Blog Marketing Operations Customer 545

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

BigCommerce

JULY 20, 2021

By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista…

eCommerce 422

eCommerce Retail Omnichannel 422

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. Keyword research is the process of finding keywords to rank for in search engines and prioritizing the best keyword opportunities for your company’s website.

SEO 370

SEO PPC Information Download 370

Forrester eCommerce

JULY 20, 2021

Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Static, one-to-many communications don’t cut it anymore — to win buyers’ increasingly divided attention, content must become more relevant, valuable, and interactive.

B2B 505

B2B Information Marketing Customer 505

Retail TouchPoints

JULY 22, 2021

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) After all, as it heads into its 13 th iteration, the event is clearly no longer targeted just to singles, and, for that matter, it’s no longer just one day.

Merchant Services 328

Merchant Services eCommerce Consumer Events 328

Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. In fact, social media marketing spending is expected to skyrocket in the United States alone, with Statista predicting spending to exceed 56 billion dollars in 2022 (that’s almost a 10 billion dollar increase from 2020!

Social Media 257

Social Media Merchant Services eCommerce Marketing Customer Loyalty 257

Kissmetrics

JULY 17, 2021

The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest possible page ranking at all times. However, there’s good news: It’s possible to “hack” the algorithm and retain a solid Google ranking. Let me show you how. What Do We Know About Google Algorithm’s Ranking Factors? There’s only so much we know about Google’s algorithm because Google won’t reveal its top ranking factors.

SEO 358

SEO Mobile Improvements Information 358

Advertisement

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Forrester eCommerce

JULY 22, 2021

Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions.

B2B 497

B2B 497

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be the first Olympics in the event’s 125-year history to be staged without any spectators. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen.

Games 306

Games Retail Events eCommerce 306

Ecommerce Platforms

JULY 23, 2021

In today's article, we're going to be covering an in-depth Sellvia review – a leading ecommerce supplier based in the United States. Every ecommerce drop-shipper knows that getting the best supplier for an online store is quite difficult. But when you do, it helps in automating and running your business seamlessly. You don't have to bother about products getting missing, delivering inferior products, horrible customer care, or delayed shipping.

Shipping Costs 211

Shipping Costs Payment Services eCommerce Payments 211

Kissmetrics

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

Marketing 350

Marketing Customer Improvements Information 350

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Forrester eCommerce

JULY 20, 2021

This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.

Presentation 317

Presentation B2B Marketing Customer 317

Retail TouchPoints

JULY 22, 2021

The retail industry is widely accepted as one of the leading economic indicators. industry. When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. Lately, the retail sector was shaken by the COVID-19 pandemic. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain.

eCommerce 306

eCommerce Retail Payment Services Social Media 306

Ecommerce Platforms

JULY 21, 2021

Anyone who isn’t a complete newcomer to the world of ecommerce has likely heard of Shopify. After all, it's one of the internet's top contenders when it comes to complete ecommerce solutions. Some may even say it's ruled the market for quite some time now. However, with the rise of all-in-one turnkey platforms like Shift4Shop , we may have stumbled across a viable competitor for the ecommerce giant.

eCommerce Platforms 211

eCommerce Platforms Shopify Payment Services Merchant Services 211

Kissmetrics

JULY 23, 2021

What comes to mind when you think of negotiation tactics? People in suits closing business deals? Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life. It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money.

Presentation 336

Presentation Improvements Other Operations 336

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Forrester eCommerce

JULY 19, 2021

Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap is north of $2 trillion), Microsoft acquired threat intelligence and attack surface management vendor RiskIQ. In Europe, Swedish vulnerability risk management firm […].

Management 317

Management Marketing 317

Retail TouchPoints

JULY 22, 2021

As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.

Supplies 306

Supplies Technology Operations Management 306

My Wife Quit Her Job

JULY 20, 2021

This episode is extra special because it’s about a student in my Create A Profitable Online Store course. Claire Carpenter runs a site called EasiFitEbikeKit.co.uk and she sells kits that turn regular old bikes into electric bikes. What’s amazing about Claire’s story is that she didn’t have any money to start yet she still managed to create a 6 figure business within 10 months and she’s nearly at half a million bucks right now.

Management 177

Management eCommerce 177

Kissmetrics

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of each social media profile you create as a landing page for your personal brand.

Social Media 328

Social Media Books Information Improvements 328

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Forrester eCommerce

JULY 20, 2021

If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […].

Presentation 312

Presentation B2B Blog Marketing 312

Retail TouchPoints

JULY 23, 2021

Uber Technologies is continuing to scale its massive logistics buildup with two new retail partnerships. The ridesharing service will now provide same-day grocery delivery for Costco in Texas, and will help Mercari take its “no-meetup garage sale” marketplace nationwide. The Costco pilot will begin at 25 warehouse stores in Dallas, Austin, and Houston, with seven more Texas locations to be added over the coming weeks.

Shipping Costs 299

Shipping Costs Shipping Consumer Technology 299

My Wife Quit Her Job

JULY 19, 2021

If you look at the DHGate reviews online, you’ll find that DHGate has a reputation for selling poor quality merchandise. As a result, I’m often asked is DHGate safe to buy from and is it a legit company? First off, DHGate is a marketplace and they don’t sell their own products. In fact, DHGate is very similar to AliExpress and Ebay in that they provide a platform for others to sell online.

Other 177

Other eCommerce 177

Kissmetrics

JULY 19, 2021

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista. Your best bet for Instagram success is to share stunning visuals and high-quality photos. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.

Recommendation 326

Recommendation Games Magazine Social Media 326

Advertisement

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Forrester eCommerce

JULY 21, 2021

Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they were actually baking something homemade, instead of just rehydrating Space Lunch. It feels like this kind of “homemade” thinking gets […].

Customer 307

Customer 307

Retail TouchPoints

JULY 20, 2021

Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.

Customer 299

Customer Customer Loyalty Reference Channel 299

MakeWebBetter

JULY 19, 2021

Shopping cart is an entity from which the store conversion starts. It contains the products that buyers are sincere about purchasing, and therefore as a seller, you too need to be careful enough to make your shopping cart prominent and easily accessible. In those cases when customers purchase multiple products, accessibility of the cart becomes […].

WooCommerce 167

WooCommerce Shopping Carts Customer eCommerce 167

Kissmetrics

JULY 20, 2021

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

Blog 313

Blog SEO Other Information 313

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics