Forrester eCommerce
SEPTEMBER 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
Kissmetrics
SEPTEMBER 21, 2021
Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs , but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer those questions. What Is a Private Blog Network?
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BigCommerce
SEPTEMBER 24, 2021
Walmart has grown into a globally recognized brand and dramatically changed the retail landscape since opening its first store in…
My Wife Quit Her Job
SEPTEMBER 20, 2021
Growing up in a traditional Asian household, I was taught to follow this exact formula. Study hard Attend a top college Get a high paying job Work until age 65 Retire and enjoy life To be clear, there’s nothing wrong with this path. My parents worked full time for 40+ years and lived happy and fulfilling lives. My Mom is a world renowned microbiologist who discovered a cure for a rare disease called Glycogen Storage Disease.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
SEPTEMBER 23, 2021
In my latest report Fuel Your Future Fit Innovation Strategy By Learning From Crises, I share what we learnt from innovation during the pandemic. I offer recommendations for how this can be sustained as we face future uncertainty. The pandemic has shown that a crisis can act as a catalyst for innovation, removing entrenched orthodoxies […].
Retail TouchPoints
SEPTEMBER 20, 2021
Augmented reality is no longer just for humans — online pet supply retailer Chewy is bringing one of the web’s hottest trends to our four-legged friends with the new “Fur-tual Boutique” virtual try-on experience. The AR tool lets dogs and cats virtually try out seven of Chewy’s most popular Halloween costumes from Frisco, including Cowboy, Killer Doll, Granny and Superhero.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
SEPTEMBER 22, 2021
Today I have an extra special guest on the show, Dr. Robert Cialdini. Dr. Cialdini’s book “Influence: The Psychology of Persuasion” literally changed my life and is responsible for teaching me how to sell online, how to influence people and how to run a successful online business. In this episode, we discuss how to use influence and persuasion to create a powerful ecommerce brand.
Forrester eCommerce
SEPTEMBER 22, 2021
I’m very excited to announce my latest research, “Successfully Influencing Employee Cybersecurity Behavior” – Forrester clients can access here. Excited may not be the right word exactly, as this report was born out of disappointment I started feeling when hearing of security leaders and teams implementing disciplinary sanctions for employees who fail phishing simulations, those […].
Retail TouchPoints
SEPTEMBER 23, 2021
Diversity and hiring are both huge areas of focus for retailers at the moment, and now the two are converging as jobseekers find themselves with the upper hand in a tight labor market. As employers across the business spectrum try to woo workers with wage hikes and perks, many jobseekers are using more personal metrics, such as their own ethical and sociopolitical alignment, to choose their future employers.
Kissmetrics
SEPTEMBER 22, 2021
Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what you need to know about the future of retargeting. 1.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
BigCommerce
SEPTEMBER 24, 2021
More than 3.4 billion people use Facebook every month to connect with friends and the brands they love.
Forrester eCommerce
SEPTEMBER 23, 2021
When sales leaders and the sales org are laser-focused on hitting their year-end numbers, it can be hard to give proper mindshare to annual planning. Yet a thorough planning process is critical to success.
Retail TouchPoints
SEPTEMBER 20, 2021
CAMP is a brand known for creating immersive, fun, and interactive commerce experiences. All of its stores are unique, tailored to specific markets and the needs of their families. But after a turbulent 18 months, CAMP decided its NYC-area customers needed to play. That was the primary inspiration behind Space CAMP, a new activation at the retailer’s 5th Avenue store.
Kissmetrics
SEPTEMBER 20, 2021
The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website?
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
BigCommerce
SEPTEMBER 22, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Forrester eCommerce
SEPTEMBER 21, 2021
European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.
Retail TouchPoints
SEPTEMBER 22, 2021
Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to the websites of several of its banner grocery brands, which include Albertsons , Acme , Kings and Safeway. “This partnership is an important step in Albertsons Companies digital transformation journey to redefine customer engagement in the grocery retail space,” said Chris Rupp, Chief Customer and Digital Officer at Albertsons Companies in a statement.
Kissmetrics
SEPTEMBER 24, 2021
If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support. On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Ecommerce Platforms
SEPTEMBER 21, 2021
From ebooks to design assets, the benefit of selling digital items online with a product like Sellfy is that the majority of overhead that goes into building a product like that is the time you spend making it. After that, you are tasked with marketing your work, getting the word out and showing people that it's worth buying. Find out everything you need to know in this Sellfy review.
Forrester eCommerce
SEPTEMBER 23, 2021
Earlier this year, when I published “The State Of Application Security, 2021,” I highlighted how organizations were prioritizing application security and aggressively adopting a range of tools to support their efforts. With firms continuing to build and enhance applications, and with developers embracing new ways of building applications that improve speed to market and enrich […].
Retail TouchPoints
SEPTEMBER 22, 2021
Walmart has launched “Built for Better,” an online platform that uses icons to help customers identify and shop for products that are healthier for people and better for the environment. “We’re taking the guesswork out for our customers,” said Jane Ewing, SVP Sustainability for Walmart in a statement. “All they have to do is look on Walmart.com for products deemed ‘Built for Better’ to discover items that meet independent and authoritative standards for promoting personal well-being and reducing
Kissmetrics
SEPTEMBER 23, 2021
Think about the number of ads you see in an average day. Can you remember them all? Don’t worry if the answer’s no. After all, the average person sees up to 10,000 ads per day across the internet! Let me ask you an easier question. Think about the last marketing campaign you can remember. The last ad that made you sit up and take notice. What about the ad caught your attention?
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
MakeWebBetter
SEPTEMBER 23, 2021
WooCommerce is gaining popularity at an exponential rate and with the expanding volumes, the need for CRM software is also growing. Keap CRM, formerly known as Infusionsoft, is one such software to cater to all your business needs from a centralized perspective. This blog will help you understand how to connect Keap and WooCommerce. I […]. The post How To Setup The WooCommerce Keap Integration?
Forrester eCommerce
SEPTEMBER 22, 2021
Forrester est l’un des cabinets d’études et de conseil les plus influents au monde. Nous vous accompagnons et aidons à mettre le client au cœur de votre leadership, de votre stratégie et de vos opérations. Créé il y a plus de 35 ans aux Etats-Unis à Boston, Forrester est présent dans de nombreux pays en […].
Retail TouchPoints
SEPTEMBER 20, 2021
The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience.
Kissmetrics
SEPTEMBER 21, 2021
Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
MakeWebBetter
SEPTEMBER 20, 2021
Customers are drenched with marketing information every day. There is a constant bombardment of videos, images, and texts, promising solutions to every other problem. This results in a lot of confusion. A confused and overwhelmed reader is less likely to turn into a customer. So here’s the solution… Using a CTA will help resolve issues. […]. The post Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples) appeared first on MakeWebBetter.
Forrester eCommerce
SEPTEMBER 22, 2021
You should give a DAM about the DAM market and your DAM needs. More than 60% of the users we surveyed already give a DAM. Because of this heat in the market, strong growth and most importantly customer need, we’re kicking off our next Digital Asset Management Wave evaluation in October. The volume of engagement […].
Retail TouchPoints
SEPTEMBER 20, 2021
buybuy BABY has unveiled “Welcome to Parenthood,” an in-store and online educational information platform providing parents with practical advice from other parents as well as child care professionals. The program will include educational resources, reimagined shopping experiences, a revised registry, new digital offerings and a new marketing campaign.
Kissmetrics
SEPTEMBER 20, 2021
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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