Optimizely

NOVEMBER 14, 2019

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time. But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

Improvements 207

Improvements Social Media Customer Experience Events 207

UpSellIt

NOVEMBER 12, 2019

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. . Price sensitivity is friction to conversion that results from concerns about a product’s price.

Shipping Costs 73

Shipping Costs Travel Books eCommerce 73

Ecommerce Platforms

NOVEMBER 14, 2019

We're going to compare these two solutions here in this article thoroughly. But why's choosing the right dropshipping plugin for your store so important? Well, almost 80% of US adults shop online. That’s quite a statistic, and a quarter of those, shop online at least monthly, and 16% at least weekly! Looking at these figures, it’s clear that for ecommerce store owners, choosing their shipping provider wisely and carefully is near-on essential.

Shipping Costs 80

Shipping Costs eCommerce Platforms Shopify Merchant Services 80

GetElastic

NOVEMBER 12, 2019

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. According to Forrester Research , “Consumerization is driving the B2B ecommerce experience.

Customer Loyalty 109

Customer Loyalty Improvements B2C Customer 109

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

SellBrite

NOVEMBER 12, 2019

If you use BigCommerce to manage your online store, chances are you’ve spent some time exploring the Apps marketplace. With hundreds of apps spread across fifteen diverse categories, there’s no shortage of BigCommerce apps to help you run your business more efficiently. Depending on your current business needs — for example, accounting & tax management to shipping & fulfillment — you can easily spend hours searching through this massive marketplace to find the right apps to integrate int

BigCommerce 91

BigCommerce Shipping Costs eCommerce Merchant Services 91

Forrester eCommerce

NOVEMBER 12, 2019

Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently – startup Jeffree Star Cosmetics and veteran brand Pringle’s. While this looks like a disastrous website failure – and may be, fundamentally – it can also create considerable opportunities for brands. Is […].

Marketing 344

Marketing Customer 344

AcquireConvert

NOVEMBER 9, 2019

Answer: They rush to greet you as soon as you land. If your computer is the vessel that carries you through the hypersonic highways of cyberspace, a great landing page is a host that greets you on arrival. And ultimately, ushers you to your final destination. If this analogy is lost on you, look at […]. The post [Best] eCommerce landing page examples with high-converting elements appeared first on AcquireConvert.

eCommerce 44

eCommerce 44

Wiser

NOVEMBER 12, 2019

What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling. Keep reading to learn more about product bundling, what it is, why it works, and how brands and retailers should incorporate bundling into their eCommerce and brick-and-mortar strategies. What is Product Bundling?

Games 98

Games Presentation Toys Consumer 98

Forrester eCommerce

NOVEMBER 11, 2019

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

Customer Experience 401

Customer Experience Customer 401

Kissmetrics

NOVEMBER 12, 2019

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Marketing 269

Marketing Article Blog Social Media 269

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

RTP blog

NOVEMBER 15, 2019

By Jonathan Rende, PagerDuty It’s official: Cyber Monday is now the biggest online shopping day of the year. Many companies rely on and plan for it to contribute significantly to their sales goals for the year, knowing that consumers are spending their time — and money — online. This year, Cyber Monday sales are expected to total $9.4 billion — a 19% increase from last year.

Payment Services 150

Payment Services Merchant Services Payments Retail 150

My Wife Quit Her Job

NOVEMBER 11, 2019

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins?

WooCommerce 179

WooCommerce Shopify Shopping Carts Article 179

Forrester eCommerce

NOVEMBER 12, 2019

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

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Channel B2B Marketing 395

Canonicalized

NOVEMBER 9, 2019

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized.

eCommerce Analytics 161

eCommerce Analytics eCommerce 161

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

RTP blog

NOVEMBER 13, 2019

Express , a legacy apparel retailer with 600+. stores, has taken a novel approach to changing consumer trends by launching an online-based independent direct-to-consumer (DTC) spinoff. UpWest is an e-Commerce “purpose-driven” lifestyle brand designed to emphasize comfort with a wellness message and give-back component. The brand offers a range of casual apparel, loungewear and sleepwear items, along with a selection of wellness products and home goods items from third-party vendors.

eCommerce 150

eCommerce Apparel Operations Shopify 150

Omnisend

NOVEMBER 15, 2019

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success. One of the biggest challenges is to find a design solution for all promotional material, including emails, that would Read more The post 4 Ways To Master Your Holiday Email Templates in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 165

eCommerce Marketing eCommerce Marketing Retail 165

Forrester eCommerce

NOVEMBER 12, 2019

Developers deliver major types of business applications many times faster with low-code platforms than they can by coding alone. How will low-code vendors keep raising software-delivery speed? I see two big sources of innovation: 1) applying AI to low-code development and operations and 2) embracing a new approach I’m calling “prescriptive low-code.” Four vendors embrace […].

Operations 382

Operations Customer 382

Ecommerce Platforms

NOVEMBER 11, 2019

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. It's getting fiercer each day. There's totally no doubt about that. But do you want to make your target clients creep back to your retail store?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services eCommerce 143

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

My Wife Quit Her Job

NOVEMBER 13, 2019

Today I’m thrilled to have my buddy Scott Voelker back on the show. Scott was my partner in crime for the 5 Minute Pitch and I recently spoke at his conference at Brand Accelerator Live. As entrepreneurs, our biggest problem often lies in our own heads. In this episode, Scott and I break down the Take Action Effect, how to overcome your excuses and make progress with your business.

Books 120

Books eCommerce Other Marketing 120

Fastr

NOVEMBER 12, 2019

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

Marketing 100

Marketing Customer Experience eCommerce Marketing Technology 100

Forrester eCommerce

NOVEMBER 12, 2019

Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […].

Customer Experience 356

Customer Experience Customer 356

Ecommerce Platforms

NOVEMBER 13, 2019

Square is one of the best-known companies in the payment processing world. Alongside brands like PayPal and Stripe , Square has earned a powerful reputation over the years, offering things like simple POS app systems, support for credit card transactions and immersive mobile payments. One of the best things about Square is that it not only offers some of the best technology and equipment in the merchant market, but it also delivers the tools you need at an affordable price.

Merchant Services 131

Merchant Services Payment Services POS Payments 131

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

GetElastic

NOVEMBER 14, 2019

Carla Gonzales is no stranger when it comes to B2B digital transformations. Throughout her career she has successfully implemented several B2B ecommerce websites and as Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to best navigate the organization and her team through their latest digital initiative.

B2B 118

B2B eCommerce Mobile B2C 118

A Better Lemonade Stand

NOVEMBER 11, 2019

Color psychology affects our mood and behavior & many companies around the world use these insights to make brand decisions. The post Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding appeared first on A Better Lemonade Stand.

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Forrester eCommerce

NOVEMBER 11, 2019

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US. Focusing on three key factors, Alibaba drove success by: […].

Customer Experience 331

Customer Experience B2C Omnichannel Retail 331

Ecommerce Platforms

NOVEMBER 12, 2019

Interested in building your brand with a GoDaddy Online Store? You've come to the right place. GoDaddy is one of those brands that has rapidly become synonymous with eCommerce and online hosting. You might have heard the term “GoDaddy” before you even knew that you wanted to sell products and services online. Why? Because GoDaddy is great at marketing.

Merchant Services 123

Merchant Services Payment Services Shipping Costs Social Media 123

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

ROI Revolution

NOVEMBER 11, 2019

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy. Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs.

Download 114

Download Marketing Improvements Consumer 114

MakeWebBetter

NOVEMBER 13, 2019

Are you searching “How to segment WooCommerce customers” over the internet? If yes, then you must be getting several results that are leading you nowhere. There’s a spate of customer segmentation tools in the market but the best one is that automates this process. And if I say automation(in business), the first tool that comes […]. The post Segment WooCommerce Customers For Perfect Targeting With Mautic appeared first on MakeWebBetter.

WooCommerce 113

WooCommerce Customer Marketing Shopping Carts 113

Forrester eCommerce

NOVEMBER 15, 2019

At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director […].

Improvements 297

Improvements Customer Experience Management Customer 297

Inflow Insights

NOVEMBER 14, 2019

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving sales for one of our eCommerce clients.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail