Sat.Nov 09, 2019 - Fri.Nov 15, 2019

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Improve Conversion by Targeting Loyalty Segments

Optimizely

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time. But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

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How to Combat Price Sensitivity Using Price Drop Alerts

UpSellIt

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. . Price sensitivity is friction to conversion that results from concerns about a product’s price.

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Dropified vs Oberlo: The Battle of The Dropshipping Plugins

Ecommerce Platforms

We're going to compare these two solutions here in this article thoroughly. But why's choosing the right dropshipping plugin for your store so important? Well, almost 80% of US adults shop online. That’s quite a statistic, and a quarter of those, shop online at least monthly, and 16% at least weekly! Looking at these figures, it’s clear that for ecommerce store owners, choosing their shipping provider wisely and carefully is near-on essential.

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Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. According to Forrester Research , “Consumerization is driving the B2B ecommerce experience.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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20 Bigcommerce Apps Worth Using to Grow Your Online Store

SellBrite

If you use BigCommerce to manage your online store, chances are you’ve spent some time exploring the Apps marketplace. With hundreds of apps spread across fifteen diverse categories, there’s no shortage of BigCommerce apps to help you run your business more efficiently. Depending on your current business needs — for example, accounting & tax management to shipping & fulfillment — you can easily spend hours searching through this massive marketplace to find the right apps to integrate int

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When Websites Come Down, Twitter Blows Up And Marketing Wins

Forrester eCommerce

Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently – startup Jeffree Star Cosmetics and veteran brand Pringle’s. While this looks like a disastrous website failure – and may be, fundamentally – it can also create considerable opportunities for brands. Is […].

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[Best] eCommerce landing page examples with high-converting elements

AcquireConvert

Answer: They rush to greet you as soon as you land. If your computer is the vessel that carries you through the hypersonic highways of cyberspace, a great landing page is a host that greets you on arrival. And ultimately, ushers you to your final destination. If this analogy is lost on you, look at […]. The post [Best] eCommerce landing page examples with high-converting elements appeared first on AcquireConvert.

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Product Bundling: What It Is and How to Bundle like a Pro

Wiser

What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling. Keep reading to learn more about product bundling, what it is, why it works, and how brands and retailers should incorporate bundling into their eCommerce and brick-and-mortar strategies. What is Product Bundling?

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There’s Just One CX Metric That Matters To Your C-Suite – But You’re Not Reporting It

Forrester eCommerce

I’d be doing you a massive disservice if I didn’t tell you that the one CX metric you must report to your CEO and the rest of your C-suite is not NPS. It’s also not Level of Effort, CSAT, or even Forrester’s beloved Customer Experience Index. It’s: $ I feel compelled to point this out […].

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Kissmetrics

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Introducing the 2019 BigCommerce Partner Award Winners

BigCommerce

The BigCommerce Partner-First value has never felt more known throughout the ecommerce industry.

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WooCommerce Vs Shopify – Which Platform Is Better For You

My Wife Quit Her Job

If you are having problems deciding between WooCommerce vs Shopify, then this post will provide you with clear cut criteria to help you make your decision. Specifically, we’ll dig deep into both of these platforms and answer the following questions… Which shopping cart is easier to use? Which shopping cart offers more flexibility and plugins?

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The 64 Best Channel Podcasts Of 2019

Forrester eCommerce

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

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4 Ways To Master Your Holiday Email Templates in 2019

Omnisend

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success. One of the biggest challenges is to find a design solution for all promotional material, including emails, that would Read more The post 4 Ways To Master Your Holiday Email Templates in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized.

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The Evolving Retail Front Line(s): How To Train For The Biggest Shopping Day Of The Year

RTP blog

By Jonathan Rende, PagerDuty It’s official: Cyber Monday is now the biggest online shopping day of the year. Many companies rely on and plan for it to contribute significantly to their sales goals for the year, knowing that consumers are spending their time — and money — online. This year, Cyber Monday sales are expected to total $9.4 billion — a 19% increase from last year.

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New “Prescriptive” Low-Code Segment Emerging

Forrester eCommerce

Developers deliver major types of business applications many times faster with low-code platforms than they can by coding alone. How will low-code vendors keep raising software-delivery speed? I see two big sources of innovation: 1) applying AI to low-code development and operations and 2) embracing a new approach I’m calling “prescriptive low-code.” Four vendors embrace […].

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. It's getting fiercer each day. There's totally no doubt about that. But do you want to make your target clients creep back to your retail store?

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding

A Better Lemonade Stand

Color psychology affects our mood and behavior & many companies around the world use these insights to make brand decisions. The post Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding appeared first on A Better Lemonade Stand.

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Will The UpWest DTC Launch Reinvigorate Express?

RTP blog

Express , a legacy apparel retailer with 600+. stores, has taken a novel approach to changing consumer trends by launching an online-based independent direct-to-consumer (DTC) spinoff. UpWest is an e-Commerce “purpose-driven” lifestyle brand designed to emphasize comfort with a wellness message and give-back component. The brand offers a range of casual apparel, loungewear and sleepwear items, along with a selection of wellness products and home goods items from third-party vendors.

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RPA Impacts Employee And Customer Experiences — And That’s A Big Deal

Forrester eCommerce

Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […].

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Square Register Review 2019: Your Complete Guide

Ecommerce Platforms

Square is one of the best-known companies in the payment processing world. Alongside brands like PayPal and Stripe , Square has earned a powerful reputation over the years, offering things like simple POS app systems, support for credit card transactions and immersive mobile payments. One of the best things about Square is that it not only offers some of the best technology and equipment in the merchant market, but it also delivers the tools you need at an affordable price.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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281: Scott Voelker On How To Get Out Of Your Own Head And Take Action

My Wife Quit Her Job

Today I’m thrilled to have my buddy Scott Voelker back on the show. Scott was my partner in crime for the 5 Minute Pitch and I recently spoke at his conference at Brand Accelerator Live. As entrepreneurs, our biggest problem often lies in our own heads. In this episode, Scott and I break down the Take Action Effect, how to overcome your excuses and make progress with your business.

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The pros and cons of headless for B2B ecommerce

GetElastic

Carla Gonzales is no stranger when it comes to B2B digital transformations. Throughout her career she has successfully implemented several B2B ecommerce websites and as Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to best navigate the organization and her team through their latest digital initiative.

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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Forrester eCommerce

Alibaba generated a staggering $38.4 billion in online gross merchandise value (GMV) on this year’s 11.11 (AKA Singles’ Day), up 26% year-on-year. It surpassed our earlier forecast of $37.4 billion in GMV, despite China’s economic slowdown and uncertainty generated by the trade war with the US. Focusing on three key factors, Alibaba drove success by: […].

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GoDaddy’s Online Store Rocks for Beginners

Ecommerce Platforms

Interested in building your brand with a GoDaddy Online Store? You've come to the right place. GoDaddy is one of those brands that has rapidly become synonymous with eCommerce and online hosting. You might have heard the term “GoDaddy” before you even knew that you wanted to sell products and services online. Why? Because GoDaddy is great at marketing.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Google Smart Shopping: What Your Brand Needs to Know

ROI Revolution

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy. Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs.

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Segment WooCommerce Customers For Perfect Targeting With Mautic

MakeWebBetter

Are you searching “How to segment WooCommerce customers” over the internet? If yes, then you must be getting several results that are leading you nowhere. There’s a spate of customer segmentation tools in the market but the best one is that automates this process. And if I say automation(in business), the first tool that comes […]. The post Segment WooCommerce Customers For Perfect Targeting With Mautic appeared first on MakeWebBetter.

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Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Forrester eCommerce

At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director […].

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40 Entrepreneur Quotes To Spark Motivation and Success

eCommerce CEO

Entrepreneurship can be lonely and starting a business is tough, not just on the practical grind but also financially and mentally. It’s hard to stay motivated, but the truth is that entrepreneurs and startup CEOs go through lots of ups and downs. So, I decided to share these entrepreneur quotes for motivation to keep you afloat when things get really tough.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.