FastSpring
FEBRUARY 11, 2021
If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” The great news is there’s an answer, and it doesn’t even require a degree in astrophysics. B2B is shorthand for “business to business sales.” Though it used to be referred to as B to B sales, sometime in the late 90’s “to” was replaced by “2” by someone who we can only guess was an awfully busy person.
Optimizely
FEBRUARY 10, 2021
It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For many, that can mean a kind gesture, maybe folding the laundry for once or cooking that special recipe that’s been on the back-burner until the right occasion. For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift.
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RetailDive
FEBRUARY 8, 2021
Everyone wants to get back to normal. Except maybe retailers.
Forrester eCommerce
FEBRUARY 11, 2021
The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation. “With the rise of US-Chinese tensions, we risk entering a siloed world a bit like during the Cold War, with blocks living in autarky to preserve their sovereignty,” recently warned Jean-Marc Chéry, CEO at STMicroelectronics.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
FEBRUARY 10, 2021
Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal). 10 PPC Landing Page Best Practices.
My Wife Quit Her Job
FEBRUARY 8, 2021
Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
FEBRUARY 11, 2021
First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […].
Retail TouchPoints
FEBRUARY 12, 2021
With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
My Wife Quit Her Job
FEBRUARY 10, 2021
Today I’m thrilled to have Steven Weigler on the show, Steve is my go-to guy when it comes to intellectual property protection, copyrights and trademarks. He is the founder of Emergecounsel.com where he helps e-commerce entrepreneurs protect their IP. I brought him on the podcast today because Amazon copycats and IP theft is out of control. Factories in China are blatantly stealing designs and selling them in the US.
Kissmetrics
FEBRUARY 11, 2021
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
FEBRUARY 8, 2021
Hello everyone! This January, I joined Forrester as an analyst on the Security and Risk team. I’ll be covering topics like Network Analysis & Visibility (NAV), Zero Trust Architecture, and the Zero Trust eXtended (ZTX) ecosystem. I am extremely excited to join the team and make Zero Trust more accessible for organizations to understand and […].
Retail TouchPoints
FEBRUARY 9, 2021
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.
Store Growers
FEBRUARY 9, 2021
Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing and how to best prepare your campaigns to deal with this change!
Kissmetrics
FEBRUARY 8, 2021
If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
FEBRUARY 10, 2021
Writing in the Financial Times this week, Sarah O’Connor bemoans the dehumanization of work. She highlights examples like the autonomous robot, Chuck, which leads human pickers through warehouses at an apparently relentless pace. I’m sure we all have our own examples: The workforce tracking tools, originally deployed to identify (and rectify) shortcomings in staff training […].
Retail TouchPoints
FEBRUARY 10, 2021
The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being
Ecommerce Platforms
FEBRUARY 8, 2021
Revolut and Monzo are two innovative financial services that offer various personal and business accounts to suit multiple needs. They both provide a range of services designed for busy people that can be conveniently accessed via their mobile banking apps. With Revolut and Monzo providing such similar services, this begs the question, how do they differ?
Kissmetrics
FEBRUARY 10, 2021
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
FEBRUARY 9, 2021
Yesterday, the city of Oldsmar, FL conducted a press conference to disclose that an unknown person had remotely accessed the city’s water treatment system. The public was never in danger since operators detected the breach quickly and reversed the changes made by the threat within moments. The change made to the system was ‘loud’ – […].
Retail TouchPoints
FEBRUARY 8, 2021
Biotechnology company Wellness4Humanity has opened a New York City flagship store for rapid COVID-19 testing. Located in Herald Square, the two-story, 9,000-square-foot store showcases the company’s new line of take-home COVID-19 test kits and proprietary vending machines. Wellness4Humanity’s vending machines offer COVID-19 home test kits and dispense FDA Emergency Use Authorization (E.U.A.
MakeWebBetter
FEBRUARY 11, 2021
Are you thinking of beginning to sell a new product for your eCommerce business, but you don’t know if the product will sell or not? Before you get overwhelmed with the vast options and strategies, product market demand is the part you should be looking out for first. This one step will save your time, […]. The post How To Check Product Market Demand For Your eCommerce Business appeared first on MakeWebBetter.
Kissmetrics
FEBRUARY 12, 2021
Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
FEBRUARY 8, 2021
You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. We’re taking a look back to what we predicted would happen in 2020, and grading our predictions. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterwards? When we make predictions, we aim to identify what is different that we think will happen based […].
Retail TouchPoints
FEBRUARY 12, 2021
It has not always been announced with great fanfare, but the retail industry is increasingly turning to radio frequency identification (RFID) as more benefits are uncovered. With supply chain visibility and inventory accuracy continuing to grow in importance, RFID has gone from a “nice to have” to being foundational to the ecommerce models that are critical for the survival of retail companies today.
lateshipment
FEBRUARY 10, 2021
Post-Purchase CX Amidst the Rise of eCommerce. 2020 has been a watershed year for retail. With eCommerce sales growing more than 30% in 2020, the trend is expected to continue in 2021 as well. To keep up with the rise in eCommerce and the sound change in consumer behavior, businesses need to put post-purchase CX at the center of their growth and retention strategies.
Kissmetrics
FEBRUARY 9, 2021
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
FEBRUARY 11, 2021
Governance, risk, and compliance (GRC) and identity and access management (IAM) are two separate disciplines with different reporting structures and distinct goals. And yet, like many of our favorite things (milk and cookies, peanut butter and chocolate, or Netflix and our sofa), when they work together, the benefits are greater than the sum of their […].
Retail TouchPoints
FEBRUARY 10, 2021
Located in its birthplace of Eugene, Ore. and inspired by the local neighborhood, the latest Nike Live store pays homage to its roots with a small-format footprint that the brand is emphasizing as the future of its physical retail strategy. In the summer of 2020, the athleticwear giant announced that it would be opening 150 to 200 smaller-format, digitally enabled mono-brand stores like Nike Live.
lateshipment
FEBRUARY 10, 2021
Post-Purchase Customer Experience Amidst the Rise of eCommerce. 2020 has been a watershed year for retail. With eCommerce sales growing more than 30% in 2020, the trend is expected to continue in 2021 as well. To keep up with the rise in eCommerce and the sound change in consumer behavior (which is changing rapidly), businesses need to put “customer experience (CX)” at the center of their growth and retention strategies.
Kissmetrics
FEBRUARY 12, 2021
When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where ROAS comes in.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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