FastSpring
FEBRUARY 11, 2021
If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” The great news is there’s an answer, and it doesn’t even require a degree in astrophysics. B2B is shorthand for “business to business sales.” Though it used to be referred to as B to B sales, sometime in the late 90’s “to” was replaced by “2” by someone who we can only guess was an awfully busy person.
Optimizely
FEBRUARY 10, 2021
It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For many, that can mean a kind gesture, maybe folding the laundry for once or cooking that special recipe that’s been on the back-burner until the right occasion. For some, that act of love is in the form of the perfect gift. For brands, that act of love is in their ability to help their shoppers with the high-stakes task of finding that perfect gift.
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RetailDive
FEBRUARY 8, 2021
Everyone wants to get back to normal. Except maybe retailers.
Forrester eCommerce
FEBRUARY 11, 2021
The COVID-19 crisis is exacerbating preexisting trends, leading to a technology “splinternet,” protectionism, and local regulation. “With the rise of US-Chinese tensions, we risk entering a siloed world a bit like during the Cold War, with blocks living in autarky to preserve their sovereignty,” recently warned Jean-Marc Chéry, CEO at STMicroelectronics.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
My Wife Quit Her Job
FEBRUARY 8, 2021
Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.
Groove
FEBRUARY 10, 2021
Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal). 10 PPC Landing Page Best Practices.
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Forrester eCommerce
FEBRUARY 11, 2021
First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […].
Retail TouchPoints
FEBRUARY 12, 2021
With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
Store Growers
FEBRUARY 9, 2021
Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing and how to best prepare your campaigns to deal with this change!
Kissmetrics
FEBRUARY 11, 2021
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
FEBRUARY 8, 2021
Hello everyone! This January, I joined Forrester as an analyst on the Security and Risk team. I’ll be covering topics like Network Analysis & Visibility (NAV), Zero Trust Architecture, and the Zero Trust eXtended (ZTX) ecosystem. I am extremely excited to join the team and make Zero Trust more accessible for organizations to understand and […].
Retail TouchPoints
FEBRUARY 9, 2021
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.
MakeWebBetter
FEBRUARY 11, 2021
Are you thinking of beginning to sell a new product for your eCommerce business, but you don’t know if the product will sell or not? Before you get overwhelmed with the vast options and strategies, product market demand is the part you should be looking out for first. This one step will save your time, […]. The post How To Check Product Market Demand For Your eCommerce Business appeared first on MakeWebBetter.
Kissmetrics
FEBRUARY 8, 2021
If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
FEBRUARY 10, 2021
Writing in the Financial Times this week, Sarah O’Connor bemoans the dehumanization of work. She highlights examples like the autonomous robot, Chuck, which leads human pickers through warehouses at an apparently relentless pace. I’m sure we all have our own examples: The workforce tracking tools, originally deployed to identify (and rectify) shortcomings in staff training […].
Retail TouchPoints
FEBRUARY 10, 2021
The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being
Ecommerce Platforms
FEBRUARY 8, 2021
Revolut and Monzo are two innovative financial services that offer various personal and business accounts to suit multiple needs. They both provide a range of services designed for busy people that can be conveniently accessed via their mobile banking apps. With Revolut and Monzo providing such similar services, this begs the question, how do they differ?
Kissmetrics
FEBRUARY 10, 2021
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
FEBRUARY 9, 2021
Yesterday, the city of Oldsmar, FL conducted a press conference to disclose that an unknown person had remotely accessed the city’s water treatment system. The public was never in danger since operators detected the breach quickly and reversed the changes made by the threat within moments. The change made to the system was ‘loud’ – […].
Retail TouchPoints
FEBRUARY 8, 2021
Biotechnology company Wellness4Humanity has opened a New York City flagship store for rapid COVID-19 testing. Located in Herald Square, the two-story, 9,000-square-foot store showcases the company’s new line of take-home COVID-19 test kits and proprietary vending machines. Wellness4Humanity’s vending machines offer COVID-19 home test kits and dispense FDA Emergency Use Authorization (E.U.A.
My Wife Quit Her Job
FEBRUARY 10, 2021
Today I’m thrilled to have Steven Weigler on the show, Steve is my go-to guy when it comes to intellectual property protection, copyrights and trademarks. He is the founder of Emergecounsel.com where he helps e-commerce entrepreneurs protect their IP. I brought him on the podcast today because Amazon copycats and IP theft is out of control. Factories in China are blatantly stealing designs and selling them in the US.
Kissmetrics
FEBRUARY 12, 2021
Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
FEBRUARY 8, 2021
You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. We’re taking a look back to what we predicted would happen in 2020, and grading our predictions. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterwards? When we make predictions, we aim to identify what is different that we think will happen based […].
Retail TouchPoints
FEBRUARY 12, 2021
It has not always been announced with great fanfare, but the retail industry is increasingly turning to radio frequency identification (RFID) as more benefits are uncovered. With supply chain visibility and inventory accuracy continuing to grow in importance, RFID has gone from a “nice to have” to being foundational to the ecommerce models that are critical for the survival of retail companies today.
ecomdash
FEBRUARY 11, 2021
What write-offs can ecommerce brands and online retailers use for their taxes in 2021? This guide lists the 15 best tax deductions for ecommerce companies. The post 15 Best Tax Deductions for Ecommerce in 2021 appeared first on Ecomdash.
Kissmetrics
FEBRUARY 9, 2021
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
FEBRUARY 11, 2021
Governance, risk, and compliance (GRC) and identity and access management (IAM) are two separate disciplines with different reporting structures and distinct goals. And yet, like many of our favorite things (milk and cookies, peanut butter and chocolate, or Netflix and our sofa), when they work together, the benefits are greater than the sum of their […].
Retail TouchPoints
FEBRUARY 10, 2021
Located in its birthplace of Eugene, Ore. and inspired by the local neighborhood, the latest Nike Live store pays homage to its roots with a small-format footprint that the brand is emphasizing as the future of its physical retail strategy. In the summer of 2020, the athleticwear giant announced that it would be opening 150 to 200 smaller-format, digitally enabled mono-brand stores like Nike Live.
Omniconvert
FEBRUARY 10, 2021
After a thorough analysis of the CVO methodology, it's time to go through the process of integrating CVO into your eCommerce growth strategy. The post The Ultimate CVO Guide – Integrating CVO into your Growth Strategy appeared first on Omniconvert Ecommerce Growth Blog.
Kissmetrics
FEBRUARY 12, 2021
When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where ROAS comes in.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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