RTP blog

JUNE 24, 2019

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling. But search data is your way of predictively assessing which are about to sell, before they actually do. It offers a wide-ranging view of shopper behavior and their interest level across products, brands and categories.

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PPC Marketing Sporting Goods eCommerce 150

GetElastic

JUNE 27, 2019

It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital — from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge. Unlike B2C, where streamlined checkouts accept instant payment from credit cards, PayPal and the like, paper checks and manual processes still drive the bulk of B2B payments.

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Merchant Services Payments Payment Services B2B 157

Bootstrapping Ecommerce

JUNE 24, 2019

If you’re unsure about what to do with promo codes, join us as we take a look at 6 of the best ways to use promo codes in your ecommerce marketing strategy. The post 6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy appeared first on Bootstrapping Ecommerce.

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Forrester eCommerce

JUNE 24, 2019

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today. This year, we included 61 countries, adding Kuwait, the Philippines, Qatar, Saudi Arabia, Sri Lanka, United Arab […].

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Information 399

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

JUNE 25, 2019

The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how…

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Optimizely

JUNE 26, 2019

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

Food and Beverages 283

Food and Beverages Marketing Retail eCommerce 283

Forrester eCommerce

JUNE 27, 2019

In case you’ve been keeping score, you know the Recruiting market has been evolving rapidly. A slew of new marketing oriented, AI-fueled innovations to improve candidate experiences, boost the quality of talent acquired, and reduce overall recruiting costs has blossomed. And while this has been happening, the overall HCM market, including Recruiting solution vendors has […].

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Marketing Improvements Management Customer 390

BigCommerce

JUNE 27, 2019

In today’s digital world, consumers are more distracted than ever.

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eCommerce Consumer eCommerce Design 362

RTP blog

JUNE 28, 2019

By Jack Carvel, Qubit It’s been more than one year since the General Data Protection Regulation (GDPR) came into force, so it’s a good time to reflect on the legislation and evaluate whether it has lived up to its promise — and what it was designed to do: to protect the data privacy of citizens in the EU and give them more control over how and when their data is being used.

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Optimizely

JUNE 28, 2019

Learn how Zaius’ data science-powered reporting can help your marketing team predict shopper likelihood based on historic customer behavior. The post Zaius How-To: Predicting Shopper Likelihood appeared first on Zaius.

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Marketing Customer 150

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

JUNE 24, 2019

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] This same study shows B2B websites surpass digital advertising, search engine optimization, sales enablement, partner enablement, or events for early-stage demand-gen effectiveness.

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Ecommerce Platforms

JUNE 24, 2019

As you've landed on this Teachable alternatives roundup, there's a good chance there's an area of expertise you're particularly passionate about. If you're nodding as you read, you'll be pleased to hear you can easily harness your industry know-how to generate a healthy income. All you need is an online platform where you can create and market your own online course.

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eCommerce Payments Payment Services Webinar 172

Omnisend

JUNE 25, 2019

Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This huge retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes. Take the following list of Shopify apps as a lighthouse. These featured applications are high-end tools that we recommend. They are able to cover your marketing, site optimization, Read more The post Top 31 Shopify Apps to Sell More [ 2019 Edition ] appeared first on Ecommerce Marketing Automation | Omnisend.

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Shopify Merchant Services eCommerce Marketing Recommendation 167

Optimizely

JUNE 27, 2019

In this detailed Zaius How-To, we examine the Product Opportunities Report to show how you can identify your highest and lowest performing products, along with how often you’re promoting each. The post Zaius How-To: Uncovering Product Opportunities appeared first on Zaius.

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

JUNE 26, 2019

If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

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B2B Information Technology Customer 388

GetElastic

JUNE 28, 2019

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. For this week’s Wicked Quick, I’m sharing a Q&A from IRCE 2019 where I caught up with Marcus Rottmaier, CRO, Productsup.

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Channel Definition Download Article 166

My Wife Quit Her Job

JUNE 26, 2019

Today I’m really happy to have Kym Campbell on the show and Kym is a student in my Create A Profitable Online Store Course. But her story is different compared to the other students in my class in that she doesn’t sell any physical products. Instead, she’s taken her business SmartFertilityChoices.com to over $400K in revenue this past year with a membership site and digital courses.

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Optimizely

JUNE 26, 2019

Last week, I had the opportunity to sit down for a Q&A with Tobi Lütke on-stage at Shopify Unite , Shopify’s annual partner conference. . While I expected it to be an exciting experience, I was honestly surprised by one thing: the CEO’s level of transparency with the entire partner community. . Here’s what happened: . I was lucky to not only talk with Tobi and represent the Shopify Partner community on stage, but also to see the behind-the-scenes process at Shopify’s massive event. .

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Shopify Merchant Services Fulfillment Events 150

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

JUNE 27, 2019

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating […].

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Supplies Consumer Marketing Customer 381

GetElastic

JUNE 25, 2019

In a world where digital transformation is the top priority, microservices has emerged as a fundamental shift in how companies approach technology applications. Microservices, an architectural composition wherein a variety of small, autonomous services form a larger application, differ entirely from its monolith predecessor. While both microservice and monolithic architectures have their own benefits, we’re seeing the trend towards microservices increase.

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Technology Blog Operations eCommerce 160

Ecommerce Platforms

JUNE 26, 2019

The stats speak for themselves; as many as 15% of online shoppers at one point or another have signed up to receive a product-based monthly subscription. So, if you're an entrepreneur looking for a new venture, now's the time to jump on the bandwagon and launch a subscription-based business. If you're tempted by the idea but unsure where to begin, Chargebee may well be the solution.

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Subscription Merchant Services Payment Services Payments 139

Optimizely

JUNE 25, 2019

The beauty industry is all about personalization. Every shade of foundation, lipstick, and shadow is made to perfectly complement each individual’s skin tone, hair color, or eye color. But not every beauty brand personalizes emails as well as they personalize products. Too often, brands send the same promotional messages to customers everywhere — despite the product detail pages they’ve browsed, their personal purchase history, or specific brand preferences.

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Recommendation Customer Data Customer Loyalty Gifts 150

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

JUNE 25, 2019

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design. The three big takeaways for me this year are […].

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Presentation Customer Experience Customer Data Management 332

Omnisend

JUNE 26, 2019

What does it take to boost your online store once you’ve already implemented email automation into your business? Is there anything else that can give you an edge over your competition? Here’s what we found: it is incorporating email autoresponders. According to Marketing Sherpa, the most common applications of automated emails have been through welcome Read more The post 8 Different Ways to Use Email Autoresponders to Boost Ecommerce Growth appeared first on Ecommerce Marketing Automation | Omn

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eCommerce eCommerce Marketing Marketing 141

Ecommerce Platforms

JUNE 27, 2019

These days, if you want your business to be successful, you need to be active online. Unfortunately, building a website can be a complicated and expensive experience. What if you don't have the technical prowess and coding know-how to create an incredible site? The most common alternative is to turn to a costly graphic designer and web-building team.

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Shipping Costs Payment Services Payments Mobile 133

Canonicalized

JUNE 28, 2019

“Know your customer!” This might be the most common business advice out there. We read about it on blogs, social media, we see it in presentations, we hear it from experts. I’m not too fond of this advice. It makes me cringe when I hear it. Mainly because it leads to ambiguous questions like “how?” […]. The post Customer Demographics: Using Data Visualization for Business Understanding [Visual Analysis Series] appeared first on Canonicalized.

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Social Media Customer Presentation Blog 125

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

JUNE 26, 2019

In this short take, I discuss the lessons learned from evaluating 14 vendors for the Forrester New Wave™: Conversational AI For Customer Service, Q2 2019. Check out the video below. For more insights, Forrester clients can dig into the full evaluative research here. And if you have more questions, reach out via inquiry.

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GetElastic

JUNE 24, 2019

Thanks to the Internet of Things and its counterpart, the Industrial Internet of Things (IIoT), a growing number of both business and consumer-facing products are entering the connected world. An estimated 10 billion devices will be IoT-connected by 2020, a group that goes far beyond smartphones and personal assistants. Toothbrushes, microwaves, printers, vacuum cleaners and blood glucose meters are just a few of the IoT-connected devices that can learn to reorder their own supplies. .

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Fulfillment Consumer Clothing Technology 129

Omnisend

JUNE 28, 2019

Did you know that 35% of customers open emails based solely on the subject line? What’s more, 69% of email recipients mark messages as spam based on the subject line. These two stats confirm the fact that great subject lines are crucial for your email campaign. The small detail, like the subject line, can Read more The post The Best Email Subject Lines: The Ultimate Guide + 515 Examples appeared first on Ecommerce Marketing Automation | Omnisend.

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eCommerce Marketing eCommerce Marketing Customer 128

Sailthru

JUNE 25, 2019

More than 50% of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates. I’ll bet most inboxes look something like this: The email that doesn’t go to the primary inbox is not SPAM. The vast majority of that is caught by ISPs , but the tremendous volumes of email looking to reach individual consumers are what is making marketers’ jo

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Recommendation Consumer Subscription Marketing 113

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail