Sat.Jan 29, 2022 - Fri.Feb 04, 2022

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. However, with so much competition, standing out can feel like an impossible task. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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How analytics is shaping retail's new frontier

RetailDive

AI-driven SaaS applications, services and IoT technology are the keys to next-generation retail environments.

Retail 98
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Retailers put stores at the center of their growth strategy

RetailWire

A firm that tracks foot traffic in stores has published a list of 10 companies and concepts to watch in 2022 that have established their physical locations as foundational to future growth. The list includes Raising Cane’s Chicken Fingers, Dutch Bros. Coffee, Gopuff, Blink Fitness, Warby Parker, Allbirds, Arhaus, pOpshelf, Burlington and Sephora inside Kohl’s.

Retail 59
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5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Asking The Right Questions For B2B Marketing ROI

Forrester eCommerce

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370
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How Retailers Can Establish an IoT-Based Smart Building Strategy

Retail TouchPoints

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 359

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Leveraging eCommerce for B2B Wholesale Operations

Groove

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. You’re on the right track, as eCommerce continues to grow in popularity exponentially year over year. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues.

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B2B Buyers Click On Ads, But They Take These Three Non-Click Actions More Often

Forrester eCommerce

Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.

B2B 369
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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ I actually think we’ve done ourselv

Marketing 312
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How to Improve Your Conversion Rate By 50% in One Day

Kissmetrics

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Mobile Express Checkout: PayPal’s Payment System

Groove

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. It streamlines the checkout process by eliminating unnecessary steps upon completing a purchase, such as entering personal shipping, billing and payment

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Infrastructure Limitations Make Rural Communities More Vulnerable To The Mental Health Crisis

Forrester eCommerce

There’s been massive adoption of virtual care for mental health that has granted more accessibility to mental health support. Forrester predicts 60% of virtual visits this year will be for mental health treatment. In addition the availability of virtual care for mental health is more widely available than ever before made available to patients through […].

Customer 369
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The Home Depot Holds Virtual Career Day, Aims to Hire 100,000 New Associates

Retail TouchPoints

The Home Depot is planning to hire more than 100,000 associates ahead of the busy spring season as shoppers continue to show interest in home improvement projects. Additionally, the retailer will host a Virtual Spring Career Day event on Feb. 16, to help jobseekers find the right role for them and learn about growth opportunities within the company.

Supplies 304
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We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Kissmetrics

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. These businesses aren’t just liked by Google, they’re also liked by customers.

SEO 244
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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390: The Secret To Growing A YouTube Channel Fast, Naturally With Jake Thomas

My Wife Quit Her Job

Today I’m excited to have Jake Thomas on the show. Jake is the founder of Creator Hooks where he analyzes the secret psychology behind what makes people click and how to come up with engaging content ideas. In this episode, we discuss the elements of a great headline, how you can blow up your YouTube channel, podcast, TikTok, or any content-related site with the power of copy.

Channel 156
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Simplicity Underpins Future Payment Fabric And The Future Of Payments

Forrester eCommerce

The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.

Payments 369
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Salesforce Acquires Atonit to Add a Marketplace Platform to its Ecommerce Portfolio

Retail TouchPoints

Salesforce will acquire Brazilian marketplace solution Atonit , adding marketplace capabilities to its own ecommerce platform. Salesforce will share more details regarding the product roadmap once the acquisition closes, which is expected before April 30, 2022. “Marketplace capabilities are becoming imperative for leading commerce platforms, and customer demand for more purchasing options and greater flexibility is growing,” said Salesforce in a statement.

eCommerce 303
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Customer Acquisition vs Retention

Groove

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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AliExpress Shipping & Tracking – Cainiao Vs Standard Vs ePacket Vs DHL

My Wife Quit Her Job

When you buy from AliExpress, you must choose from a wide array of AliExpress shipping options that are not well explained. Every vendor offers different AliExpress shipping methods and most shipping carriers are Chinese companies that are not well known outside of Asia. You also have to choose whether to ship from AliExpress warehouses in the US, France, Germany, Russia, Spain, Poland, Belgium, Australia and Turkey in addition to China.

Shipping 156
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It’s Time!! Augment Human Ingenuity With AI To Scale Creativity

Forrester eCommerce

Technology plays a significant role in helping firms unleash creative innovation. Artificial intelligence is a perfect example. But AI can also help humans be more creative and therefore represents a great opportunity for enterprises to scale more creativity throughout their organization. AI Is Maturing Fast And Is Getting Better At Increasing Human Creativity In 2014, […].

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Kohl’s Rejects Acquisition Offers, Creates Plan to Protect Against Hostile Takeovers

Retail TouchPoints

Kohl’s Board of Directors has rejected the acquisition offers from Sycamore Partners and Acacia Research , stating that “the valuations indicated in the current expressions of interest which it has received do not adequately reflect the Company’s value in light of its future growth and cash flow generation.” Additionally, the retailer has adopted a “poison pill” shareholder rights plan to prevent hostile takeovers. it’s likely that the plan is an effort to keep the company whole despite pressure

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Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue ?for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.”

Omniconvert

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog.

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Navigating The Business Roundtable’s Roadmap for Responsible AI

Forrester eCommerce

Last week, the Business Roundtable (an influential group of CEOs of major US companies) published a Roadmap for Responsible Artificial Intelligence. While many companies are already thinking about responsible AI due to market forces such as the impending Artificial Intelligence Act in Europe and the demands of values-based consumers, this announcement will elevate the conversation […].

Consumer 366
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Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Retail TouchPoints

Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home and try before they buy from a retailers including Crate & Barrel , CB2 , Walmart , West Elm and Wayfair. Try-on for home décor is powered by the Pinterest Lens camera search technology and follows the launches of virtual try-on functionalities for lipstick and eyeshadow.

Retail 297
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The 10 best BigCommerce themes to grow your business

Omnisend

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Always. Be. Testing.

Steve Dennis

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

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It’s Groundhog Day Again — The State Of Enterprise Ransomware Defense

Forrester eCommerce

Ransomware — an attack that makes us feel like we’re Bill Murray trapped in a Groundhog Day loop. It’d be a safe bet that if Punxsutawney Phil was tasked with predicting ransomware, he’d see his shadow every Groundhog Day. Buckle up for some wintry, miserable, ransomware weather, because ransomware attacks have been increasing and evolving […].

Customer 365
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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Alternative Supply Chain Options. Supply chain concerns are still rampant, and this is causing serious reconsideration of supply chain dependencies and the search for ways to better safeguard against the challenges of the past two years.

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Supply chains were made to be broken. Will the industry fix them?

RetailDive

All kinds of things can go wrong with long, complicated networks of firms spanning the globe and often concentrated by geography. Last year, it all went wrong.

Supplies 136
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.