Kissmetrics

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. However, with so much competition, standing out can feel like an impossible task. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

RetailDive

JANUARY 31, 2022

AI-driven SaaS applications, services and IoT technology are the keys to next-generation retail environments.

Retail 98

Retail Technology 98

RetailWire

JANUARY 31, 2022

A firm that tracks foot traffic in stores has published a list of 10 companies and concepts to watch in 2022 that have established their physical locations as foundational to future growth. The list includes Raising Cane’s Chicken Fingers, Dutch Bros. Coffee, Gopuff, Blink Fitness, Warby Parker, Allbirds, Arhaus, pOpshelf, Burlington and Sephora inside Kohl’s.

Retail 59

Retail Article 59

BigCommerce

JANUARY 31, 2022

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

FEBRUARY 1, 2022

There’s been massive adoption of virtual care for mental health that has granted more accessibility to mental health support. Forrester predicts 60% of virtual visits this year will be for mental health treatment. In addition the availability of virtual care for mental health is more widely available than ever before made available to patients through […].

Customer 369

Customer 369

Retail TouchPoints

JANUARY 31, 2022

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 359

Retail Technology Operations Improvements 359

Groove

FEBRUARY 4, 2022

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. You’re on the right track, as eCommerce continues to grow in popularity exponentially year over year. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues.

Payment Services 195

Payment Services B2B Operations Shipping Costs 195

Forrester eCommerce

FEBRUARY 2, 2022

The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.

Payments 369

Payments Payment Services Technology Consumer 369

Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ I actually think we’ve done ourselv

Marketing 312

Marketing Retail Toys Channel 312

Kissmetrics

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?

Improvements 245

Improvements Live Chat SEO eCommerce 245

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

JANUARY 31, 2022

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. It streamlines the checkout process by eliminating unnecessary steps upon completing a purchase, such as entering personal shipping, billing and payment

Merchant Services 195

Merchant Services Payment Services Payments Mobile 195

Forrester eCommerce

FEBRUARY 1, 2022

Technology plays a significant role in helping firms unleash creative innovation. Artificial intelligence is a perfect example. But AI can also help humans be more creative and therefore represents a great opportunity for enterprises to scale more creativity throughout their organization. AI Is Maturing Fast And Is Getting Better At Increasing Human Creativity In 2014, […].

Technology 369

Technology Customer 369

Retail TouchPoints

FEBRUARY 1, 2022

The Home Depot is planning to hire more than 100,000 associates ahead of the busy spring season as shoppers continue to show interest in home improvement projects. Additionally, the retailer will host a Virtual Spring Career Day event on Feb. 16, to help jobseekers find the right role for them and learn about growth opportunities within the company.

Supplies 304

Supplies Events Improvements Other 304

Kissmetrics

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. These businesses aren’t just liked by Google, they’re also liked by customers.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

FEBRUARY 2, 2022

Today I’m excited to have Jake Thomas on the show. Jake is the founder of Creator Hooks where he analyzes the secret psychology behind what makes people click and how to come up with engaging content ideas. In this episode, we discuss the elements of a great headline, how you can blow up your YouTube channel, podcast, TikTok, or any content-related site with the power of copy.

Channel 156

Channel Social Media 156

Forrester eCommerce

FEBRUARY 3, 2022

Last week, the Business Roundtable (an influential group of CEOs of major US companies) published a Roadmap for Responsible Artificial Intelligence. While many companies are already thinking about responsible AI due to market forces such as the impending Artificial Intelligence Act in Europe and the demands of values-based consumers, this announcement will elevate the conversation […].

Consumer 366

Consumer Marketing Customer 366

Retail TouchPoints

FEBRUARY 2, 2022

Salesforce will acquire Brazilian marketplace solution Atonit , adding marketplace capabilities to its own ecommerce platform. Salesforce will share more details regarding the product roadmap once the acquisition closes, which is expected before April 30, 2022. “Marketplace capabilities are becoming imperative for leading commerce platforms, and customer demand for more purchasing options and greater flexibility is growing,” said Salesforce in a statement.

eCommerce 303

eCommerce Subscription eCommerce Platforms Consumer 303

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150

Customer Customer Retention Merchant Services PPC 150

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

My Wife Quit Her Job

JANUARY 31, 2022

When you buy from AliExpress, you must choose from a wide array of AliExpress shipping options that are not well explained. Every vendor offers different AliExpress shipping methods and most shipping carriers are Chinese companies that are not well known outside of Asia. You also have to choose whether to ship from AliExpress warehouses in the US, France, Germany, Russia, Spain, Poland, Belgium, Australia and Turkey in addition to China.

Shipping 156

Shipping Fulfillment eCommerce 156

Forrester eCommerce

FEBRUARY 2, 2022

Ransomware — an attack that makes us feel like we’re Bill Murray trapped in a Groundhog Day loop. It’d be a safe bet that if Punxsutawney Phil was tasked with predicting ransomware, he’d see his shadow every Groundhog Day. Buckle up for some wintry, miserable, ransomware weather, because ransomware attacks have been increasing and evolving […].

Customer 365

Customer 365

Retail TouchPoints

FEBRUARY 4, 2022

Kohl’s Board of Directors has rejected the acquisition offers from Sycamore Partners and Acacia Research , stating that “the valuations indicated in the current expressions of interest which it has received do not adequately reflect the Company’s value in light of its future growth and cash flow generation.” Additionally, the retailer has adopted a “poison pill” shareholder rights plan to prevent hostile takeovers. it’s likely that the plan is an effort to keep the company whole despite pressure

Operations 299

Operations eCommerce Other Retail 299

GetElastic

FEBRUARY 3, 2022

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue ?for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience.

Omnichannel 148

Omnichannel Demo Beauty and Health Jewelry 148

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Omniconvert

FEBRUARY 1, 2022

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog.

Management 148

Management eCommerce Blog 148

Forrester eCommerce

FEBRUARY 1, 2022

Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.

B2B 369

B2B Marketing 369

Retail TouchPoints

JANUARY 31, 2022

Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home and try before they buy from a retailers including Crate & Barrel , CB2 , Walmart , West Elm and Wayfair. Try-on for home décor is powered by the Pinterest Lens camera search technology and follows the launches of virtual try-on functionalities for lipstick and eyeshadow.

Retail 297

Retail Mobile Technology Information 297

Omnisend

JANUARY 31, 2022

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

BigCommerce 148

BigCommerce Shipping Costs Social Media Merchant Services 148

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Steve Dennis

JANUARY 31, 2022

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

Improvements 148

Improvements Marketing Customer Retail 148

Forrester eCommerce

JANUARY 31, 2022

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370

B2B Marketing Operations 370

Retail TouchPoints

FEBRUARY 1, 2022

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Alternative Supply Chain Options. Supply chain concerns are still rampant, and this is causing serious reconsideration of supply chain dependencies and the search for ways to better safeguard against the challenges of the past two years.

Small Business Retail 292

Small Business Retail Supplies Retail B2C 292

GetElastic

JANUARY 31, 2022

Since the emergence of eCommerce, marketers, merchandisers, and catalog managers have been continuously tasked with the difficult responsibility of creating streamlined online experiences that mimic the personalized, in-store shopping experiences that we are all accustomed to. However, rather than having customers available to interact with your products and sales associates directly, to help them easily find exactly what they’re looking for, your teams now have to design new functionality to ac

Management 135

Management eCommerce Apparel eCommerce Platforms 135

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail