Sat.May 09, 2020 - Fri.May 15, 2020

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Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a needle in a barnful of haystacks. Ecommerce retailers must not only become masters of Google’s taxonomy; they must fill out and optimize the data feed they’re sending to Google in orde

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No time for picking errors

Retail Technology Review

One of the biggest challenges faced by successful e-commerce operations stepping up to their first fulfilment centre will be minimising pick errors.

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Don’t Succumb To Social Media Stockholm Syndrome

Forrester eCommerce

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

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Preparing For The Next Era of Retail: How To Succeed In a World Without COVID-19

BigCommerce

The past six weeks have been inconceivable for retailers around the world.

Retail 473
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Google’s May 2020 Core Update: What You Need to Know

Kissmetrics

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on.

SEO 363
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A New Reality: Transitioning Your Business To eCommerce

Groove

This new reality has sprung upon us many changes to our everyday lives. Businesses are losing significant revenues during this shut down, and some brick-and-mortar stores don't know who to turn to for help. If you're wondering how COVID-19 is impacting eCommerce , we're sharing an eCommerce success story on how we helped one of our clients navigate and adapt her business to this new and uncertain environment.

eCommerce 248

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How to Handle FedEx/ UPS/ DHL/ USPS Lost Packages?

lateshipment

When you ship through FedEx or UPS, most packages make it to their destinations intact and on time. But, what do you do during those rare occurrences when a package is lost in transit? Who exactly is to be blamed when this happens? The seller or the shipper? Hey @amazon thanks for ruining Christmas and losing my brother's Christmas present. What's the point in 2 day shipping if you lose the package?

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Best Print on Demand Companies for 2020

Ecommerce Platforms

Starting your own business is easier today than it has ever been. You don’t need to buy a brick and mortar store to get selling anymore. All you need is the right attitude, a good set of ideas, and an internet connection. With countless website builders to choose from, and a host of amazing tools for things like membership sites and digital product sales, you’re already set.

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eCommerce Site Search Best Practices

Groove

Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. For this reason, many companies are making eCommerce site search a core component of their strategy. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. eCommerce Site Search Best Practices.

eCommerce 202
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The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

Forrester eCommerce

Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […].

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Amazon Competitors – How To Beat Amazon And Diversify Sales

My Wife Quit Her Job

If you want to succeed in ecommerce, competing with Amazon is an inevitable reality. Here’s how you can leverage Amazon competitors to create a successful and diversified ecommerce business. Over the years, Amazon has dominated the market and is one of the biggest brands worldwide in terms of revenue and reach. In 2019, the leading e-retailer earned $280.5 billion in net sales.

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Retail’s Great Bifurcation 2.0

Steve Dennis

It was nearly 10 years ago when I first started to notice the bifurcation of retail. More and more, success was being found at either end of the shopping spectrum. Retailers, whether brick & mortar dominant or predominantly online, that offered great prices and fantastic convenience were experiencing growth that significantly outpaced the industry overall.

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Podia vs Thinkific (2020): Our Favorite Revealed

Ecommerce Platforms

Now's a great time to start selling educational content online. Why? Because the eLearning industry is a booming business attracting new learners and instructors every day. It doesn't matter whether you’re a veteran in your field looking for a new challenge, or if you want to share your skills and hobbies with a broader audience, creating an online course could be the best way to go.

Live Chat 165
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Business Resilience Is No Longer Optional

Forrester eCommerce

Too many business and technology leaders have referred to the global pandemic as a black swan — an entirely unpredictable and devastating event. The truth is that a global pandemic was entirely predictable, and it was a risk that infectious disease experts and health organizations have been warning about for years. What the pandemic has […].

Reference 438
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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What is Visual Merchandising?

Wiser

In the restaurant business, there is a saying that goes, “People eat with their eyes first.”. That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try it. Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere.

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The Neiman Marcus Bankruptcy: Separating The Myths From The Realities

Steve Dennis

As a former senior executive at the Neiman Marcus Group (though gone for more than a decade now) it certainly filled me with sadness when I heard that the iconic luxury retailer filed for bankruptcy. Though, as I wrote about nearly a year ago, this news is hardly surprising. Another feeling I have is frustration, largely stemming from the false narratives and misinformation surrounding what this all means for the more than century old brand.

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How to Create Post-Purchase Emails that Renew the Customer Journey

Omnisend

Reading Time: 8 minutes. “Thank you for your order” isn’t the end of the customer journey—it’s just a step within it. The modern-day customer journey is far from linear, and the truth is, it never really ends. The closest it comes to ending between you and the customer is when they churn—which is something you want to avoid at all costs.

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The Security Snapshot: Embracing The New Norm

Forrester eCommerce

The outbreak of the novel coronavirus in early 2020 has created unprecedented societal and economic changes globally. Organizations in many industries and regions now face an uncertain and rapidly deteriorating economic outlook because of efforts to contain the novel coronavirus and its life- and health-threatening impacts. The novel coronavirus is also affecting security and risk […].

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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304: Dropshipping – Everything You Need To Know With Steve Chou

My Wife Quit Her Job

Most people try to open up a dropshipped store expecting it to be easy, but in reality, there’s a lot more to it than you think. The reason I created this episode is because I’m constantly asked about dropshipping and decided to document my thoughts in audio once and for all. In this episode, you’ll learn the pros and cons of dropshipping, why it’s not as simple and easy as you think, and the best way to succeed with a dropship online store.

Drop Ship 156
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Covid-19: Looking beyond profit. How small businesses are adapting and giving back.

TradeGecko

In the fourth installment of its kind, we continue to monitor commerce trends as they emerge and evolve as a result of the Covid-19 pandemic.

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Common Amazon Seller Mistakes

ecomdash

It's inevitable you're going to make mistakes. Read about the 5 most common Amazon seller mistakes and how to prevent them. The post Common Amazon Seller Mistakes appeared first on Ecomdash.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester eCommerce

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried. Trouble On The Horizon Banks have had a great run: They’ve played an essential and highly visible role […].

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Improve Audience Targeting with Customer Profiles

FastSpring

We’re constantly talking about how important it is to KNOW your customer. It’s the foundation for any good marketing strategy. It’s behind every effective online ad, interesting blog post, enticing product description, successful keyword strategy, etc. Beyond your marketing strategy, the customer can also be a huge influence on product development. If you know your customer well enough, you can cater your product features and the user interface to reflect their preferences, making them more like

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Voice Enabled Commerce for Complex Orders

GetElastic

Introduction. IoT voice interaction was once the stuff of Sci-Fi movies but now, many of us no longer bat an eye. From computers to phones to digital assistants, talking to a device has gone from a futuristic dream to an in-our-homes reality. And it appears this field has only begun to scratch the surface of its widespread potential. According to a recent OC&C Strategy Consultant Study, voice shopping could surpass $40 billion across the US and UK by 2022 (up from $2 billion today).

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WooCart Review: A Deep Look at the FirstHosting Service Exclusively for WooCommerce Stores

Ecommerce Platforms

Finding the right hosting service is one of the top concerns of new WooCommerce store owners. This concern is valid because most managed WordPress offers run on shared hosting. Hence your store’s load time increases as more site owners share the same servers. That load time can impact the store’s user-friendliness and sales. Seventy-nine percent of your customers are less likely to buy from you if they aren’t satisfied with your website's performance.

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Think Adaptive For The 2020s

Forrester eCommerce

In 2020 successful businesses will focus less on accurately predicting the future years in advance. Instead they will become the kind of company that proactively adapts and shape-shifts as events unfold. Forrester's adaptive strategy provides a framework for success.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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WooCommerce Pricing: How Much Does It Cost To Run An Online Store?

MakeWebBetter

WooCommerce is the most popular eCommerce platform. It’s free, open-source, and provides complete control to the store owners. It might be possible that you have a retail store and after realizing how important it is to have an online store, you too want to create your online presence; ultimately ending up creating an omnichannel. You […]. The post WooCommerce Pricing: How Much Does It Cost To Run An Online Store?

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Conversational Commerce: Why You Should Consider a Native Ecommerce Chatbot

GetElastic

Despite the buzz around AI’s potential to make ecommerce as personal and natural as an in-store visit, fully-baked intelligent shopping assistance remains several years away. In the interim, online retailers are embracing chatbots as a first toe-dip into conversational commerce using them to expedite customer service and provide novel ways to discover products.

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Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Wiser

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. While Peloton experiences a massive surge in sales and Spotify continues to grow its paid subscription base—it’s evident that there are winners surfacing every day during the pandemic. As I read about these “winners,” one thing was constant.

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COVID-19, Automation and You

Forrester eCommerce

The COVID-19 crisis has made automation a boardroom imperative, not just as a mechanism for cost takeout, but also as a tool for risk mitigation and business resiliency.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.