Sat.Mar 19, 2022 - Fri.Mar 25, 2022

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about its founder’s yacht-within-a-yacht , there is one thing that cannot be denied — Amazon has been an incredible launching pad for thousands of entrepreneurs. This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses.

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The Price of Waiting

Steve Dennis

It’s pretty easy to calculate the cost of taking action. When we contemplate a new investment we tally up the capital and operating expenses, prepare our cash flow analysis and try to account for the risk of pulling the trigger. Harder, but often far more important, is determining the price of waiting. Twenty years ago it was pretty obvious that mall-based, moderately priced, department stores were going to become increasingly disadvantaged by two primary factors.

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How to Influence the Customer Path to Purchase

Wiser

The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which product will get them the best bang for their buck. The goal for your brand is to be there to influence consumers at those key moments in the decision-making process and sway them toward your own products. Sometimes, this can alter a customer’s final purchase completely and increase your own profits.

Customer 147
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Planning a B2B hybrid event this year? Seven critical considerations

Forrester eCommerce

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months. But while there are many compelling reasons to […].

Events 369
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Build-A-Bear Parties Return Following Two-Year COVID-19 Hiatus

Retail TouchPoints

Build-A-Bear Workshop is celebrating the return of in-store parties, which were shut down for two years during the COVID-19 pandemic. The retailer, which announced last year that it was upgrading its ecommerce experience , has another reason to celebrate this year: its 25 th anniversary. In honor of the milestone, Build-A-Bear is offering a Silver Celebration Party package.

Workshop 318
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397: Forget Research Tools! How Jason Found Profitable Products To Sell By Helping His Child

My Wife Quit Her Job

Today I’m really happy to have Jason Hsieh on the show. Jason is a student in my Create A Profitable Online Store Course and he runs a 6 figure ecommerce store (soon to be 7 figures) selling sensory tools for kids over at LakiKid.com. Jason’s story is extremely compelling because he started his business after his son Keanu was diagnosed with autism and ADHD at a young age.

eCommerce 296

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Five Tips For Justifying Your Business Case With The Help of TEI (For The Technology Decision-Maker)

Forrester eCommerce

As companies consider new investments, they are — to at least some extent — already “digital” in many ways. Every new investment is more and more intertwined with a complex web of other technologies to deliver unique, personalized outcomes for every use case.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons. The cost of returns keeps ecommerce operators awake at night — so much so that some large retailers have adopted a “just keep it” policy towards certain purchases, opting to issue a refund without asking for the merchandise back (a trend that may prove unsustainable for both margins and the environment if consumers come to expect it).

eCommerce 312
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How To Choose A BigCommerce Agency To Work With

Groove

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. Be sure to choose a licensed agency that focuses on your needs and concerns. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise.

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Picking a Processor: How Security Leads to Success in the CBD Industry

BigCommerce

In the year 2022, if you’re in the business of, well, business, setting up an ecommerce platform on your website…

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Three Steps To Build B2B Digital Marketing Capabilities

Forrester eCommerce

For B2B marketing leaders looking to improve their organization's digital capabilities, it's important to know precisely what you're trying to achieve and to break down the endeavor in smaller, defined steps.

B2B 369
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Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

Walmart Inc. has filed a lawsuit against BJ’s Wholesale Club Holdings Inc. over its mobile Express Pay shopping app. The suit alleges that the app infringes upon features of the Scan & Go technology introduced by Walmart subsidiary Sam’s Club in 2016 and adopted by Walmart in 2018. The suit was filed on March 22, 2022 by Sam’s West Inc., Walmart Apollo, LLC against BJ’s in U.S.

Mobile 298
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How Google Analytics 4 Will Impact Your eCommerce Website

Groove

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. While Universal Analytics has a comprehensive feature-set, modern security protocols prohibit this traditional tracking model from gathering the requested information from a majority of users.

eCommerce 195
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Best Ecommerce CRM Sofware for 2022

Ecommerce Platforms

The best CRM for ecommerce brands is a powerful tool in today’s age of customer-experience focused selling. Today’s companies need to commit to consistently delivering the best possible level of customer service if they want any hope of maintaining long-term loyal customers. A Customer Relationship Management software, or “CRM”, is a technology specially designed to help collect information about your customers, so you can deliver a more meaningful, relevant set of experiences to your target aud

eCommerce 193
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Open Data Exposes An Uncomfortable Truth: Matters Of Gender Diversity And Inclusivity Remain Performative

Forrester eCommerce

Felisa H. Batacan, Filipino journalist, and crime writer once wrote: “Some things are better dealt within the cleansing light of transparency and openness rather than in the darkness of secrecy.” Her words resonated with me during last week’s International Women Day (#IWD2022). Posts ‘celebrating’ #IWD2022 exploded across social media. But as the day progressed, my […].

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Retail Design Trend Forecast: Mixed-Use Spaces and the ‘15-Minute City’

Retail TouchPoints

The CallisonRTKL 2022 Forecast reveals how shopping trends favoring convenience and technologies that ease decision-making for purchases are shaping the future of physical retail spaces — including retail’s role in the “15-minute city” concept and the repurposing of mall spaces. According to the second annual report from the global architecture and design firm, shopping centers, malls and department stores are being transformed into mixed-use spaces, a trend that prioritizes the needs of consume

Leisure 299
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Workflow Automation Software for eCommerce Merchants

Groove

What is Workflow Automation Software? Workflow automation software is a marketing tool or CRM that lets merchants set up a single task or a series of tasks that run on their own. Workflow automation, or eCommerce automation , involves using a specific logic within a marketing tool to trigger actions with contacts in a company’s database. The logic used is typically rule-based, meaning that the merchant sets certain rules based on whether a contact does or does not do something.

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Top 14 Websites To Sell Art Online And Make Money As An Artist

My Wife Quit Her Job

Back in the day, it was difficult for artists to find places to sell their art. You either had to be included in a gallery or sell your art on the street. But because of the Internet, there are many ways to sell your art online without leaving your studio. In some cases, you don’t even have to worry about shipping and fulfillment. There are 3 ways to sell your art online.

Arts 156
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Five Findings From FinovateEurope 2022

Forrester eCommerce

Read the key findings from FinovateEurope 2022, including thoughts on what's hot in fintech, sustainable finance, open finance, and digital transformation.

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Boscov’s Expands and Adds Flexibility to Dropship Program

Retail TouchPoints

Department store chain Boscov’s is expanding its dropship capabilities through a new partnership with Logicbroker. The 107-year-old family-owned chain, which has 48 locations across the Northeast and Mid-Atlantic, has been able to modernize and optimize its dropship program through the migration to Logicbroker, adding much-needed flexibility for its dropship vendors. “Dropship has proven itself as an efficient means of fulfillment for our company and our customers,” said Jen Re

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Best Video Monetization Platforms in 2022

Ecommerce Platforms

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? YouTube and Twitch might be some of the better-known names in the current landscape, but they’re far from your only option for success. While services like YouTube boast around a billion hours of video watched every day, they don’t give you the same services you need to really stand out online compared to other solutions like Uscreen , Thinkific , and Teachery.

Payments 160
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What Are the Biggest Commerce Challenges for Brands and Retailers? | Salsify

Salsify

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and consumer-driven search.

Retail 136
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Introducing Experience Architecture: An Ecosystem Approach To Customer Obsession

Forrester eCommerce

Experience Architecture Is Fundamental To Customer Obsession Delivering the right customer experience is the number one priority for any business.

Customer 369
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Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers

Retail TouchPoints

Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those enjoying a “commute” to a home-based workspace. But how much do consumers’ work environment preferences affect their purchasing patterns? According to a recent survey of 500 consumers by the Emodo Institute , The Psychology of Store Selection , retailers should care a lot about the answer to this question.

Travel 297
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The Best POS System for Food Trucks in 2022

Ecommerce Platforms

With the best POS system for food trucks, fast food vendors working from mobile restaurants can access simple and effective tools for managing transactions. A point of sale solution makes it quick and simple to take a range of payments through various methods, including chip-and-pin and contactless or mobile payments. For food trucks, the ideal POS needs to be something flexible, easy-to-use, and brimming with helpful features, like order tracking or inventory management tools.

POS 104
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What Is Ecommerce Personalization — And How Can It Benefit Your Business? | Salsify

Salsify

Ecommerce is undergoing exponential growth. Already on the rise pre-pandemic, the last two years have pushed this buying and selling approach into overdrive: Recent predictions noted by Forbes suggest that global ecommerce sales volumes will soon hit $4.2 trillion.

eCommerce 120
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The Insights Beat: Time To Spring Into Action, Clean Up Your Data, And Make It Blossom!

Forrester eCommerce

As the leaves start to grow again and the weather warms up, what better time than now to do some much-needed spring cleaning of your data and insights practices? In this edition of the Insights Beat, we dive into our Q1 research in data, analytics, and AI that highlights the best approach to get more […].

Customer 273
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Four Ways to Optimize Ecommerce Search

Retail TouchPoints

Most companies spend a double-digit percentage of their total revenues on marketing activities, including search, to drive traffic to their sites. Still, research has shown that 61% of ecommerce sites perform below average for internal site search. Most professionals know that at the heart of successful search are two things: good queries, with shoppers knowing what they want and using the right keywords, and good indexed data, i.e., making the correct data available for shoppers to find.

eCommerce 298
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The Best POS System for Coffee Shops in 2022

Ecommerce Platforms

The best POS system for coffee shops is a convenient solution for managing transactions, customer data, and inventory tracking in one place. If you’re running a fast-paced coffee shop environment, your POS solution will ensure you can make a profit, organize your team, and even keep track of your supplies as you work. Today, there are countless convenient POS solutions available, depending on your individual needs.

POS 104
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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

The connection between humans and horses spans millennia. Today’s equestrian gear, styles and accessories keep the tradition modern and fresh. Legacy Creek LLC (doing business as AJ Tack ) has provided both English and Western riders with high-quality tack, apparel and even home décor since 2002. . When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt