Sat.May 01, 2021 - Fri.May 07, 2021

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Amazon Vine Program – How It Works & The Pros And Cons

My Wife Quit Her Job

As a seller, the Amazon Vine program is an excellent way to get early reviews for your newly launched products. As a buyer, Amazon Vine gives you the opportunity to receive free product in return for your feedback. Both the seller and the reviewer side of Amazon Vine will be covered in this post including how to join and how the program works. In order to become a successful Amazon seller, you must learn how to get reviews on Amazon.

Customer 296
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Welcome To The Future: Have You Heard About The 5 P’s Of Sales?

Forrester eCommerce

Learn about the characteristics that sales organizations will need to gain and maintain a competitive edge.

B2B 362
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The Ultimate Guide to Discount Pricing Strategies

Omnisend

Reading Time: 11 minutes. When looking for products, a customer will always want to get the most bang for their buck. When offering these products, merchants will always want to be the best option for their target market, while still making a profit. This perpetual negotiation is the heart of pricing strategies, which often calls to consider a discount pricing strategy.

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Moving Offline to Online: Advice from Four Businesses Taking on Digital Transformation

BigCommerce

It’s no secret that running a retail business can be a challenging endeavor.

Retail 536
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State of AI in Sales & Marketing 2025

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Retail’s Last-Mile Challenge

Retail TouchPoints

In London, as shoppers return to storied Oxford and Spencer streets after long COVID-19 lockdowns, they’re being greeted by the sight of boarded-up windows and a $23.4 trillion global retail industry in a state of flux. Arcadia Group’s Topshop, Bon Marche, Debenhams and TM Lewin are just a sampling of the iconic names among 60 UK retailers that have failed so far through the pandemic — representing nearly 6,500 stores and 129,000 employees.

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Solve Customer Mysteries With Quantitative And Qualitative Investigation

Forrester eCommerce

Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.

Customer 479

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A Concise Bluehost + WooCommerce Review (May 2021)

Ecommerce Platforms

Bluehost is a veteran web hosting provider with a focus on WordPress. They're famously beginner-friendly and affordable, making them a suitable choice for budding entrepreneurs looking to start an online store. When it comes to eCommerce web hosting, security, performance, and storage are all significant considerations. But you also need a solution that seamlessly integrates with powerful eCommerce platforms like WooCommerce and offers the support you need to keep everything running smoothly.

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Delivery Platform Offers Carbon Offsets to Shipping Customers

Retail TouchPoints

The pandemic-fueled ecommerce surge has been accompanied by a dramatic increase in deliveries — and the fossil fuel emissions that accompany them. In early April 2021, carbon dioxide levels reached a record high of 420 parts per million , according to CO2 Earth , and scientists warn that emissions need to be cut in half by 2030 to avoid the worst aspects of climate change.

Shipping 342
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What’s Wrong With Quick-Fix Products For Digital Accessibility

Forrester eCommerce

Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […].

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5 Steps for Using Paid Internet Advertising to Drive Conversions

Kissmetrics

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner in my community. They recently started an aggressive Google AdWords campaign that was working, sort of.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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353: Are Successful Entrepreneurs A Product Of Tiger Parenting?

My Wife Quit Her Job

In this special episode, I take a moment to reflect on my childhood and how being raised by 2 tiger parents affected my future as an entrepreneur. In addition, I discuss 3 life lessons (learned from my Asian parents) that everyone should follow in order to be successful in business and life. What You’ll Learn Why running a successful business is inherently unglamorous Why being happy all the time is not the answer The boring, mind numbing drudgery that I go through on a weekly basis The se

Books 194
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WineDirect Partners with BigCommerce to Help Wineries Expand into Ecommerce

Retail TouchPoints

WineDirect , which offers DTC services for wineries around the world, has partnered with ecommerce platform BigCommerce to help the 2,000+ wineries in its ecosystem build out their online presence. Bolstered by the impact of COVID-19 on brick-and-mortar businesses, online alcohol shoppers more than doubled in the U.S. compared to 2019, with 44% purchasing alcohol online for the first time in 2021, according to research from IWSR.

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How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges

Forrester eCommerce

Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.

B2B 78
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A/B Testing: Definition, How it Works, Examples & Tools

Kissmetrics

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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6 Tips to Get the Best out of Your Package Shipping Carrier

lateshipment

Millions of international packages make their way to destination points and cross borders every day. And the vast majority of them are the goods people buy from eCommerce businesses operating globally. While it’s no secret that free package shipping does not actually exist and the seller is the one who has to pay for it, international shipping either costs loads of money for a brand, requires lots of workforces, or both.

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Circle K Pilots Beverage Subscription Program to Encourage Shoppers’ Return

Retail TouchPoints

Circle K is launching its Sip & Save beverage subscription, a pilot program that will offer customers who pay $5.99 per month one tea, coffee, Froster slushy or Polar Pop fountain drink of their choice every day, according to CNBC. The retailer is seeking to drive foot traffic as shoppers return to stores following the pandemic and the launch coincides with a plan to hire 20,000 new associates.

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Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM And Martech Evolution

Forrester eCommerce

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, for account-based marketing (ABM), and for the […].

B2B 74
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Facebook Stories: A Marketing Guide With Actionable Tips

Kissmetrics

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy.

Marketing 309
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How to Do Pre-Launch Marketing With a Coming Soon Page?

MakeWebBetter

When you’re introducing a new website or a product, there are often several aspects that need to fall into place before you could even end up making it publicly available. Leaving your website empty, whether you have vague plans for the future, is not really a SMART option for your customers. Rather, put a bit […]. The post How to Do Pre-Launch Marketing With a Coming Soon Page?

Marketing 179
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SIGNA Sports Expands Reach into U.S. Tennis Market with Tennis Express Acquisition

Retail TouchPoints

European sports ecommerce and tech platform SIGNA Sports United (SSU) has agreed to acquire the U.S.-based online tennis retailer Tennis Express. . The acquisition will expand SSU’s reach in the tennis category, which already includes its own destination Tennis-Point as well as another U.S.-based online tennis retailer — Midwest Sports — that the company acquired in April 2020.

Marketing 299
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It’s Time For E-Commerce And Security Pros To Collaborate To Combat Bot Fraud

Forrester eCommerce

Bots are bigger than the security team. Conversations with security professionals concerned about bots often start with credential stuffing attacks, but the bot landscape is much broader and can directly impact your top line. Even the defenses have business impacts: A bot management solution that slows down traffic on the biggest shopping day of the […].

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Top Free Plugins 2021 (For WooCommerce WordPress)

MakeWebBetter

Thinking about top free plugins 2021? In that bargain, do you want an ultimate list of the best WordPress eCommerce plugins? For every distinct functionality, you can think of, there is a perfect eCommerce plugin for your WordPress website. Which is why I present you the top free plugins 2021. After you are done with […]. The post Top Free Plugins 2021 (For WooCommerce WordPress) appeared first on MakeWebBetter.

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3 Strategies for Responding to the Changing Retail Landscape

Retail TouchPoints

Retailers sometimes move at a near-glacial pace, planning out huge builds with extreme precision — and sometimes years in advance. With costs being what they are, it only makes sense to map out every aspect of a project down to the finest detail. . The challenge is that this approach to retail lacks agility, and COVID-19 has certainly revealed its additional lack of sustainability.

Retail 298
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Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester eCommerce

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […].

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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right direction.

PPC 293
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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WooCommerce Dropshipping: The Ultimate Guide

SellBrite

Have you ever wanted to start an online store but didn’t want to deal with inventory management, fulfillment, shipping, or any other ecommerce shenanigans? Then dropshipping might be perfect for you. Dropshipping is an order fulfillment method where the seller doesn’t make or stock products but instead uses a third-party supplier to ship products to customers.

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Dickies Tests AI-Enabled Fitting Recommendations in its China Tmall Store

Retail TouchPoints

Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on the Tmall Global marketplace. The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. Shoppers on the Dickies Tmall store will choose a style and then click on a measurement widget to be voice-guided through the fitting process.

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Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market

Forrester eCommerce

New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. .

Marketing 317
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How to Fix Schema Validation Errors

Kissmetrics

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do.

SEO 286
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.