Sat.May 01, 2021 - Fri.May 07, 2021

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Amazon Vine Program – How It Works & The Pros And Cons

My Wife Quit Her Job

As a seller, the Amazon Vine program is an excellent way to get early reviews for your newly launched products. As a buyer, Amazon Vine gives you the opportunity to receive free product in return for your feedback. Both the seller and the reviewer side of Amazon Vine will be covered in this post including how to join and how the program works. In order to become a successful Amazon seller, you must learn how to get reviews on Amazon.

Customer 296
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Welcome To The Future: Have You Heard About The 5 P’s Of Sales?

Forrester eCommerce

Learn about the characteristics that sales organizations will need to gain and maintain a competitive edge.

B2B 362
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Moving Offline to Online: Advice from Four Businesses Taking on Digital Transformation

BigCommerce

It’s no secret that running a retail business can be a challenging endeavor.

Retail 536
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Retail’s Last-Mile Challenge

Retail TouchPoints

In London, as shoppers return to storied Oxford and Spencer streets after long COVID-19 lockdowns, they’re being greeted by the sight of boarded-up windows and a $23.4 trillion global retail industry in a state of flux. Arcadia Group’s Topshop, Bon Marche, Debenhams and TM Lewin are just a sampling of the iconic names among 60 UK retailers that have failed so far through the pandemic — representing nearly 6,500 stores and 129,000 employees.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field. The reason you need a niche is to start out as a micro influencer in your particular niche.

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Solve Customer Mysteries With Quantitative And Qualitative Investigation

Forrester eCommerce

Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.

Customer 479

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Delivery Platform Offers Carbon Offsets to Shipping Customers

Retail TouchPoints

The pandemic-fueled ecommerce surge has been accompanied by a dramatic increase in deliveries — and the fossil fuel emissions that accompany them. In early April 2021, carbon dioxide levels reached a record high of 420 parts per million , according to CO2 Earth , and scientists warn that emissions need to be cut in half by 2030 to avoid the worst aspects of climate change.

Shipping 342
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5 Steps for Using Paid Internet Advertising to Drive Conversions

Kissmetrics

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner in my community. They recently started an aggressive Google AdWords campaign that was working, sort of.

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What’s Wrong With Quick-Fix Products For Digital Accessibility

Forrester eCommerce

Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […].

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A Concise Bluehost + WooCommerce Review (May 2021)

Ecommerce Platforms

Bluehost is a veteran web hosting provider with a focus on WordPress. They're famously beginner-friendly and affordable, making them a suitable choice for budding entrepreneurs looking to start an online store. When it comes to eCommerce web hosting, security, performance, and storage are all significant considerations. But you also need a solution that seamlessly integrates with powerful eCommerce platforms like WooCommerce and offers the support you need to keep everything running smoothly.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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WineDirect Partners with BigCommerce to Help Wineries Expand into Ecommerce

Retail TouchPoints

WineDirect , which offers DTC services for wineries around the world, has partnered with ecommerce platform BigCommerce to help the 2,000+ wineries in its ecosystem build out their online presence. Bolstered by the impact of COVID-19 on brick-and-mortar businesses, online alcohol shoppers more than doubled in the U.S. compared to 2019, with 44% purchasing alcohol online for the first time in 2021, according to research from IWSR.

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A/B Testing: Definition, How it Works, Examples & Tools

Kissmetrics

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts.

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Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester eCommerce

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […].

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6 Tips to Get the Best out of Your Package Shipping Carrier

lateshipment

Millions of international packages make their way to destination points and cross borders every day. And the vast majority of them are the goods people buy from eCommerce businesses operating globally. While it’s no secret that free package shipping does not actually exist and the seller is the one who has to pay for it, international shipping either costs loads of money for a brand, requires lots of workforces, or both.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Circle K Pilots Beverage Subscription Program to Encourage Shoppers’ Return

Retail TouchPoints

Circle K is launching its Sip & Save beverage subscription, a pilot program that will offer customers who pay $5.99 per month one tea, coffee, Froster slushy or Polar Pop fountain drink of their choice every day, according to CNBC. The retailer is seeking to drive foot traffic as shoppers return to stores following the pandemic and the launch coincides with a plan to hire 20,000 new associates.

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Facebook Stories: A Marketing Guide With Actionable Tips

Kissmetrics

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy.

Marketing 309
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What Matters Most For Kubernetes? It Depends

Forrester eCommerce

As KubeCon + CloudNativeCon Europe 2021 unfolds in a virtual setting during the first week of May, users will be sorting through the usual blizzard of announcements to determine just what matters to them — and when and how they could incorporate it into their environments. The conference schedule is packed with Kubernetes at the […].

Customer 317
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Top Free Plugins 2021 (For WooCommerce WordPress)

MakeWebBetter

Thinking about top free plugins 2021? In that bargain, do you want an ultimate list of the best WordPress eCommerce plugins? For every distinct functionality, you can think of, there is a perfect eCommerce plugin for your WordPress website. Which is why I present you the top free plugins 2021. After you are done with […]. The post Top Free Plugins 2021 (For WooCommerce WordPress) appeared first on MakeWebBetter.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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SIGNA Sports Expands Reach into U.S. Tennis Market with Tennis Express Acquisition

Retail TouchPoints

European sports ecommerce and tech platform SIGNA Sports United (SSU) has agreed to acquire the U.S.-based online tennis retailer Tennis Express. . The acquisition will expand SSU’s reach in the tennis category, which already includes its own destination Tennis-Point as well as another U.S.-based online tennis retailer — Midwest Sports — that the company acquired in April 2020.

Marketing 299
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

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Let’s Refocus Industrial IoT Software Platforms On The Things

Forrester eCommerce

At Forrester we are tightening up our previous definition of an industrial IoT software platform, to focus on connecting, securing, and managing physical devices. We are introducing a new term, the digital industrial platform, to address the broader requirements and use cases around advanced analytics, customer-facing applications, etc.

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How to Do Pre-Launch Marketing With a Coming Soon Page?

MakeWebBetter

When you’re introducing a new website or a product, there are often several aspects that need to fall into place before you could even end up making it publicly available. Leaving your website empty, whether you have vague plans for the future, is not really a SMART option for your customers. Rather, put a bit […]. The post How to Do Pre-Launch Marketing With a Coming Soon Page?

Marketing 179
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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3 Strategies for Responding to the Changing Retail Landscape

Retail TouchPoints

Retailers sometimes move at a near-glacial pace, planning out huge builds with extreme precision — and sometimes years in advance. With costs being what they are, it only makes sense to map out every aspect of a project down to the finest detail. . The challenge is that this approach to retail lacks agility, and COVID-19 has certainly revealed its additional lack of sustainability.

Retail 298
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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right direction.

PPC 293
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Figma Improves Collaboration And Workflows With Branches And Version Control

Forrester eCommerce

I recently attended the 2021 Config Conference and my big takeaway from its Config 2021 Opening Keynote is the introduction of branches and version control capabilities that will allow design teams to benefit from all the comfort that version control systems such as GitHub, Subversion, CVS or Bitbucket have been offering to software engineers for […].

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WooCommerce Dropshipping: The Ultimate Guide

SellBrite

Have you ever wanted to start an online store but didn’t want to deal with inventory management, fulfillment, shipping, or any other ecommerce shenanigans? Then dropshipping might be perfect for you. Dropshipping is an order fulfillment method where the seller doesn’t make or stock products but instead uses a third-party supplier to ship products to customers.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Dickies Tests AI-Enabled Fitting Recommendations in its China Tmall Store

Retail TouchPoints

Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on the Tmall Global marketplace. The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. Shoppers on the Dickies Tmall store will choose a style and then click on a measurement widget to be voice-guided through the fitting process.

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How to Fix Schema Validation Errors

Kissmetrics

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do.

SEO 286
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Reflecting on KubeCon 2021

Forrester eCommerce

Kubernetes has made a huge impact on how businesses deploy applications, and how they adopt cloud. This year’s KubeCon + CloudNativeCon Europe 21 agenda was very broad, touching almost every aspect of both developer and operations journeys. As, Lee Sustar notes in his blog earlier this week, Kubernetes is being used in a variety of […].

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Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands [May 2021]

ROI Revolution

Published February 3, 2021. Updated May 6, 2021. With iOS 14.5, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store. Long-term impacts will include reduced tracking capabilities and reduced personalization for users.

eCommerce 158
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt