Kissmetrics

JUNE 30, 2021

What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match.

SEO 289

SEO Improvements Mobile Reference 289

Retail TouchPoints

JUNE 29, 2021

When Amazon Go launched in 2018, critics claimed that it would take more than a decade for autonomous retail to catch on. Fast-forward a couple of years and one global pandemic later, it’s clear that autonomous retail isn’t going anywhere. In fact, it’s evolved from a futuristic sci-fi concept to a safe option for shoppers to do their daily grocery shopping.

Payment Services 274

Payment Services Retail Customer Retention Payments 274

Wiser

JULY 1, 2021

Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of similar challenges. For starters, you need to find the balance between margins that allows for continued growth and addresses market demands. This may not be an easy task, and a little help is never a bad thing. Before setting any kind of strategy, it is important to have all the related information at hand alongside a global vision.

Article 78

Article Electronics Marketing Consumer 78

Forrester eCommerce

JUNE 28, 2021

The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].

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Other Management Customer 535

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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

B2C

BigCommerce

JULY 1, 2021

Remember the days in the not-too-distant past when subscriptions just meant gym memberships and newspaper deliveries?

Subscription 384

Subscription eCommerce 384

Kissmetrics

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft

Social Media 360

Social Media SEO Seminar Blog 360

Forrester eCommerce

JUNE 30, 2021

The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].

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Telecommunications Supplies Customer Operations 531

Ecommerce Platforms

JUNE 30, 2021

Zoho CRM was founded in 1996, over time they have created a management tool that covers the complete customer journey. This includes sales & marketing, customer support, and an integrated inventory management system. As part of the sales & marketing element of their tool, they offer an online form builder. Zoho is a huge company that supports over 60 million customers worldwide including Netflix, Amazon, and Facebook.

Payment Services 211

Payment Services Mobile Live Chat PayPal 211

Kissmetrics

JULY 2, 2021

Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy to understand.

Information 353

Information SEO Other Technology 353

Retail TouchPoints

JULY 1, 2021

Waterdrop — a microdrink CPG brand — has debuted its first U.S. retail store in Miami Beach, Fla. Launched in Vienna in 2017, waterdrop operates 15 brick-and-mortar stores and serves 1 million+ customers across Europe. The brand expanded to the U.S. with its ecommerce business in spring 2021, now being followed by its first retail location on Miami’s iconic Lincoln Road shopping corridor.

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Accessories Retail Events Operations 299

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

JUNE 29, 2021

We occasionally get asked this question: “Would Zero Trust have prevented [insert high-profile breach]?” The breach in question could be Equifax, SolarWinds, or the United States Office of Personnel Management. We haven’t been asked (yet) about the announcement from Microsoft this month, where they acknowledged that they were a target of, and indeed had an […].

Management 522

Management Operations Customer 522

Groove

JUNE 28, 2021

Your blog post Gone are the days of living project to project. When you offer inbound services your agency or service provider is able to provide a continuous stream of repeatable services that drive real business results for your clients. As you show the value of your services, it becomes easy to package additional services into each client engagement. content here….

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Blog eCommerce 199

Kissmetrics

JUNE 28, 2021

Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.

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Webinar SEO Mobile Improvements 352

Retail TouchPoints

JULY 1, 2021

Gap will be shuttering all 81 of its stores in the UK and Ireland by the end of September 2021 as part of a strategic review of its European business. The Guardian estimates that the closures will result in the loss of more than 1,000 jobs. Shutdowns will begin in August 2021, but Gap isn’t exiting the countries completely — it will maintain its ecommerce business in the region and is looking for a partner to run that operation.

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Other Marketing Multichannel Operations 279

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The disruption in […].

Consumer 520

Consumer Customer Loyalty Customer Experience Customer 520

Ecommerce Platforms

JUNE 28, 2021

Revolut has been making quite the impression as a way for people to exchange money and collect ecommerce payments without the hassle of inflated exchange rates and outdated money-sending services. It's a wonderful app which allows business payment solutions, including features for sending and accepting international transfers, as well as the ability to issue physical and virtual cards for your business.

WooCommerce 181

WooCommerce Merchant Services Payment Services Magento 181

Kissmetrics

JULY 1, 2021

According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

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Article Social Media Management Marketing 326

Retail TouchPoints

JULY 2, 2021

Online shopping is now the official king of retail. On average, ecommerce sales grew 32.4% year-over-year in 2020, with some retailers — such as Best Buy and Target — experiencing more than 100% growth. This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape.

Payment Services 264

Payment Services eCommerce Payments Customer Experience 264

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

JULY 1, 2021

Organizations that fail to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do.

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Omnichannel Marketing B2B Technology 448

Ecommerce Platforms

JULY 1, 2021

Running your own ecommerce business can be the ideal way to follow your entrepreneurial dreams and achieve amazing results. However, before you can start making money, you’ll need to figure out how you’re going to keep your store running. After all, there’s more to an ecommerce business than an amazing website and a marketing campaign. You also need to stock products and get them to your target audience.

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Shipping Costs Shopify Shipping eCommerce 173

Kissmetrics

JULY 1, 2021

If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.

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Social Media Blog Download Other 310

Retail TouchPoints

JULY 1, 2021

Timberland will launch ReCircled, a recycling and upcycling program that will fuel the retailer’s circular design and development cycle. The initiative is a major step in Timberland’s goal of having a net positive impact on nature by 2030, through reuse and promotion of regenerative farming practices. Starting in August 2021, ReCircled will let U.S. customers return any Timberland footwear, apparel or accessory to a Timberland store to either be repaired or refurbished.

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Accessories Apparel Shipping Other 264

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

JUNE 30, 2021

Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. Now that pandemic restrictions have […].

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Travel Consumer Other Customer Experience 433

ecomdash

JUNE 30, 2021

Where are the best places to sell online? This guide compares the 5 top ecommerce marketplaces: Amazon, eBay, Walmart, Etsy, and web stores. The post 5 Best Places to Sell Online in 2021 appeared first on Ecomdash.

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eCommerce Shopping Carts 158

Kissmetrics

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

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Customer Social Media eCommerce Customer Retention 276

Retail TouchPoints

JULY 1, 2021

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Responding to its customers’ desire for a more enhanced, elevated and personalized luxury experience, NMG announced plans to invest more than a half-billion dollars in digital technology over the next three years , through acquisitions like its recent purchase of

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Omnichannel Technology Channel Department Stores 264

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

JUNE 30, 2021

You know, I really feel for security leaders and professionals. After a year of pandemic-related disruption and an uptick in ransomware and serious cyberattacks of all kinds — just as they’re firming up their policies and strategies to secure hybrid work for the for the foreseeable future – they get hit with an all-out assault […].

Management 345

Management Customer 345

My Wife Quit Her Job

JUNE 30, 2021

It’s been a solid 5 years since I resigned from my day job so I wanted to take a moment to reflect on my experiences with unemployment and how to find out what makes you happy. In this episode, we’re going to talk about happiness in the context of your career, your business, and your life and what it takes to feel fulfilled. What You’ll Learn The patterns I’ve discovered with successful entrepreneurs Why great success comes at a sacrifice How to achieve work life balance Other

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Fulfillment Books Other 156

Omnisend

JUNE 28, 2021

Reading Time: 7 minutes. Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. As a result, the customer sees content that’s more applicable to them and their circumstances, and brands can ensure that their audience is seeing the most appropriate content. 71% of consumers feel frustrated when their shopping experience is impersonal.

Customer Loyalty 152

Customer Loyalty eCommerce Customer Recommendation 152

Retail TouchPoints

JUNE 30, 2021

While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing hot: it grew 29% in 2020 to capture $9 billion in U.S. sales, according to ThredUP ’s annual Resale Report , based on research from GlobalData. That growth rate looks likely to continue, with the overall secondhand market projected to double in the next five years, reaching $77 billion in annual sales by 2025.

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Fashion Clothing Apparel Consumer 264

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail