Ecommerce Marketing Lessons from Q4 2023
Retail TouchPoints
FEBRUARY 19, 2024
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a
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