Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a

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Why social commerce is transforming online retail

RetailDive

Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.

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Shopify Abandoned Cart Email: Inspiration for Your Next Flow

Groove

If you’re like most people who shop online, you’ve probably abandoned your share of carts over the years. The reasons why can range from simple distraction to sudden second thoughts at the last minute. However, that doesn’t change the fact that you were interested in those products enough to consider them in the first place. Where there’s interest, there’s also an opportunity to rescue a sale, and this is just as much the case for your Shopify customers as it is for anyone else.

Shopify 244
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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Free Your e-Commerce Business from the AI Productivity Paradox

Fastr

Originally published as a guest post on CMS Critic on February 21, 2024. AI investments are riddled with pain and often end in broken dreams. For e-Commerce companies, the true promise of AI lies beyond tools and in sophisticated, flexible environments – where they can break the bottleneck and empower their teams with speed and agility.

eCommerce 130
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Shopify Email vs. Klaviyo: Our In-Depth Comparison for 2024

Groove

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

Shopify 211

More Trending

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519: The SEO Apocalypse! How Google’s Latest Changes Are Shaking Up the Internet With Toni Herrbach

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In this episode, Toni and I discuss what’s going on with SEO and artificial intelligence and what’s in store for ranking in search going forward. What You’ll Learn Google’s spam problem How to rank in Google search Google’s latest changes Sponsors SellersSummit.com – The Sellers Summ

SEO 296
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Amazon Warehouse Deals: Prices So Low, It Feels Like Stealing

My Wife Quit Her Job

Amazon Warehouse Deals is one of the top ways to buy like-new products at huge discounts. And the best part is that these products fall under Amazon’s 30-day return policy, so you can shop with confidence. In this article, I’ll examine the pros and cons of buying from Amazon Warehouse, along with its impact on third-party sellers and their brands. Whether you’re a buyer in search of great online bargains or a seller concerned about your listings, you’ll learn everything you need to k

Article 272
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High-Performance IT Means One Size Doesn’t Fit All

Forrester eCommerce

Technology is critical to an organization’s success. This is obvious enough in industries where technology is fundamentally changing the customer experience. But even in something like paint manufacturing or government agencies, technology is critical – though critical in a different way than verticals experiencing significant tech disruption.

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Shopify Marketing Strategies: 6 Proven Strategies

Groove

Filling your Shopify store with exceptional products your target audience can’t resist is really only part of what it takes to make it a fantastic success. After all, even the best products don’t sell themselves. You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. 1.

Shopify 280
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Cybersecurity Best Practice: Check Your Physical Security Devices

Retail TouchPoints

The Akamai 2023 State of the Internet report revealed that retail continues to be the most targeted industry for cyberattacks, accounting for over 14 billion observed incursions. Risks from cyber threats including fraud, account takeovers, malware, ransomware, compromised business emails and data breaches all begin with an initial breach. Any device connected to a retailer’s network — whether it’s a smart IoT thermostat, an access control sensor or a computer — is a potential gateway for cybercr

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518: How AI Is Transforming Ecommerce With John Lawson

My Wife Quit Her Job

In this episode, I’m thrilled to have John Lawson on the show. John is the CEO of 3rd Power Outlet, an online retail clothing and accessories company. He is a platinum eBay power seller, a top-rated Amazon merchant, and a small business influencer of the year. He’s also written many best-selling books and speaks all over the world. For the past several years, John has been really deep into AI, so in this episode, we are going to talk about how AI is transforming ecommerce.

eCommerce 291
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Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 495
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Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 251
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Beyond Accelerates Overstock Resurrection Following ‘Fatal’ Branding Mistake

Retail TouchPoints

Beyond, Inc. , owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock , will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s intellectual property.

Shopify 305
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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! We’d love to talk with you in person! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.

Games 138
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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester eCommerce

Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.

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Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 251
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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CVS Partners with Grubhub for Deliveries From its 6,000+ Stores

Retail TouchPoints

CVS Pharmacy has partnered with Grubhub to make thousands of beauty, household, wellness and convenience items available for delivery from its 6,000+ stores in 48 states. The companies are kicking off the relationship with a collection of Daylight Saving Essentials designed to address the grogginess that often follows the time change, which will take place this year on March 10.

Customer 293
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fsBuilds: Automate B2B Quotes & Payments by Integrating Salesforce and FastSpring (Video)

FastSpring

About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

B2B 130
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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester eCommerce

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 448
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The Best Shopify CRM? Our Favorite Apps and Integrations

Groove

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 195
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Marc Lore Brings Wonder Food Hall to Pennsylvania Walmart 

Retail TouchPoints

Image courtesy Wonder Image courtesy Wonder Image courtesy Wonder Image courtesy Wonder Wonder , the food hall concept from entrepreneur and Jet.com founder Marc Lore, has opened a new location in a Quakertown, Penn., Walmart. This is the 11th Wonder storefront in the U.S., and the first in Pennsylvania. It also is Wonder’s first official partnership with a brick-and-mortar retailer.

Other 290
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Understanding Upsellit’s Website Experience Solution

UpSellIt

Firstly, let’s provide some insight into the company behind the Website Experience Solution — that would be us, Upsellit. We’re a leading conversion optimization partner and we create hyper-personalized solutions to increase conversions, order values, customer loyalty, and more. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators.

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Build A Human-Centered Productivity Strategy

Forrester eCommerce

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 448
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How Much Time Shoppers Spend on the Consumer Buying Journey | Salsify

Salsify

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming increasingly important.

Consumer 125
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers. With rising fuel prices, supply chain and logistics challenges, and higher labor and production costs, retailers are struggling with how to efficiently deliver a high vol

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Introducing Upsellit’s New Look

UpSellIt

After months of hard work, we’re thrilled to showcase our refreshed brand identity! As a leading technology publisher and conversion optimization specialist, we understand the importance of innovation and staying ahead of the curve. Our brand refresh isn’t just about a new logo or website design – it’s a reflection of our commitment to evolving alongside the ever-changing digital landscape.

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Your Predictions Questions Answered: Leveraging GenAI Successfully 

Forrester eCommerce

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

Webinar 441
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The Ultimate Guide to Leveraging the Amazon Influencer Program for Brand Growth

Algopix

In the swiftly evolving digital commerce landscape, the Amazon Influencer Program has emerged as an indispensable tool for brands seeking to elevate their presence and sales on Amazon, the titan of e-commerce. This elaborate guide ventures deeper into the mechanics of the program, providing a detailed framework for brands to forge powerful partnerships with influencers, thereby catalyzing significant growth.

eCommerce 125
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt