Sat.Jul 13, 2024 - Fri.Jul 19, 2024

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Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester eCommerce

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Customer 433
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H Mart Upgrades Ecommerce CX with Real-Time Inventory Availability

Retail TouchPoints

Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX , an upgrade that allows the retailer to leverage store inventory to provide online shoppers with real-time product availability. Additionally, H Mart customers can now order both shelf-stable and fresh products in the same cart. The composable VTEX platform also includes a pick-and-pack app for use in the retailer’s 90 stores, enabling more seamless in-store picking of online orders.

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547: The Formula For Running A Record-Breaking Sale With Email Marketing

My Wife Quit Her Job

In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 296
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Macy’s ends talks with Arkhouse and Brigade, foiling $6.9B takeover

RetailDive

The firms raised their bid in June, but their financing, tied in part to Macy’s own real estate, was lacking, the department store said Monday.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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AI Unravels Payment Processing Statements

Practical eCommerce

Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.

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CrowdStrike Global Outage: Critical Next Steps For Tech And Security Leaders

Forrester eCommerce

What We Know – And What To Do Now Technology leaders woke up to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong and disrupted major systems at organizations across both countries.

More Trending

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10+ eCommerce SEO Strategies To Rank #1 on Google

Groove

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with an eCommerce SEO strategy. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies that can drive serious results for your business. When people open a website, they want the page to populate as quickly as possible.

SEO 261
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Amazon Just Declared War On Temu And Screwed All FBA Sellers

My Wife Quit Her Job

Amazon just announced that they are going to compete directly against Temu with a brand new low-cost option of unbranded goods shipped direct from China and Amazon FBA Sellers are in trouble. Basically, Amazon is going to offer the exact same service that Temu does, selling cheap generic Chinese products that take about 7-11 days to be delivered to the US directly from China.

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ServiceNow And Atlassian: The Rise Of IT Management Platforms

Forrester eCommerce

As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change.

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Resale Marketplace GoodBuy Gear’s Secret Weapon to Earn Parents’ Trust — AI

Retail TouchPoints

Resale may be a hot sector at the moment, but that doesn’t mean it’s an easy business to be in, especially when it comes to making money. Selling used goods is time-intensive and involves reverse logistics processes and single-SKU assortments that the typical retailer doesn’t have to deal with, all of which can be a drag on the bottom line. Because GoodBuy Gear is a resale marketplace for used baby and kids’ products, however, CEO and Co-founder Kristin Langenfeld counts herself lucky: “Everyone

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Everything You Don’t Know about eCommerce Ads

Groove

Organic traffic is critical to a successful marketing strategy, but your SEO efforts alone aren’t always enough to drive results. Supplementing with eCommerce ads helps increase your site traffic, click-through rates and conversions. In this guide, we’re breaking down the two most prominent avenues for eCommerce advertising: Google and social media. eCommerce Advertising With Google More than 80% of desktop searches happen on Google, so it's a logical place to start when advertising for eCommerc

eCommerce 195
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Walmart Sells Out To China And Betrays US Sellers To Fight Temu

My Wife Quit Her Job

Not too long ago, Walmart used to only allow American based companies to sell on its third-party marketplace, even if those companies were sourcing their goods from China. But due to pressure from Amazon, Temu and Shein, Walmart officially opened up its marketplace to international sellers in 2021. And within just one year, a whole slew of Chinese language websites starting popping up out of nowhere teaching Chinese sellers how to sell on Walmart.

eCommerce 284
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The Paid Media Paradox

Forrester eCommerce

Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Consumer 448
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Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign

Retail TouchPoints

Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. The campaign follows virtual human Imma’s journey of self-discovery toward finding the courage to be real.

Fashion 278
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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SEO for eCommerce Websites: Choosing the Best Optimization Strategy

Groove

If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.

SEO 195
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The Broken WYSIWYG Promise & The Web Editing Software Finally Delivering On It

Fastr

What is WYSIWYG? Uncover the meaning & value of WYSIWYG editing software, how it's typically fallen short on its promise, & explore the new, true gold standard of web editing.

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The CEO’s Guide To Building Generative AI

Forrester eCommerce

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 495
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GlassesUSA.com Leverages AI to Bring Online Eyewear Recommendations into Focus

Retail TouchPoints

GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product discovery and provide better recommendations. Now the retailer has added its proprietary AI engine to facilitate online eyewear purchases with the “Pairfect Match AI” solution, which helps customers find frames suited to their unique facial structure and draws on the retailer’s stock of more than 10,000 frame styles.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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UX SEO: Apply These SEO UX Best Practices Now

Groove

To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.

SEO 195
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Join FastSpring at ChinaJoy 2024!

FastSpring

Join us in Shanghai at ChinaJoy and discover how we can help you unlock the full potential of your video game sales! Find us in the B2B Hall W4 – Booth # B286. The 2024 edition of ChinaJoy, themed “Stay True, Game On,” is scheduled from July 26th to 29th at the Shanghai New International Expo Center (SNIEC). This year’s event will focus on deepening player experiences and supporting international growth for game companies. “ ‘Stay True’ is to express the deep love and per

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Sometimes Less Is More For Cloud-Powered Innovation: How Utilities And Telcos Are Rationalizing Their Clouds

Forrester eCommerce

Our latest report highlights how these linear asset intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential.

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Whole Foods Expands Food Waste Reduction Efforts with New App Integration

Retail TouchPoints

Whole Foods Market has announced a nationwide partnership with Too Good To Go , a marketplace dedicated to finding distribution channels for surplus food. Whole Foods customers can now purchase “surprise bags” of surplus food items from more than 450 stores across the U.S. through the Too Good to Go app. The partnership will help Whole Foods reach its goal of cutting food waste in half by 2030.

Channel 278
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Organic Search vs. Paid Search: Which Is the Better Choice?

Groove

If you're struggling to get your business' content in front of the right audience you're definitely not alone. Fortunately, there are some great ways to find your audience and give them what they're looking for. One of those ways is through determining the difference between organic search vs. paid search and whether you should use one or both types to increase your chances of success.

PPC 195
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Where Shoppers Find 2024 Holiday Gift Inspiration | Salsify

Salsify

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential year after year.

Gifts 126
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Planning Season Is Coming. Use Forrester’s Planning Guides To Cut Through Complexity.

Forrester eCommerce

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

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Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

Retail TouchPoints

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. Sarah LaFleur started the brand in 2013 to provide functional, comfortable yet stylish workwear for the modern woman.

Marketing 278
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How eCommerce Video Marketing Will Increase Your Store's Revenue

Groove

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.

eCommerce 195
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Holiday Shopping Season: When Will Shoppers Start Spending? | Salsify

Salsify

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 118
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Happy AI Appreciation Day! (Yes, That’s A Thing.)

Forrester eCommerce

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Customer 284
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Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Retail TouchPoints

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for the drugstore chain, WAG makes all decisions, and designs its core offerings, based on customer insights. “Everything we do really starts with insights,” explained Katie Vogt, Senior Director of Client Success at WAG during a session at the Retail Innovation Conference & Expo this past June.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt