Sat.Jul 13, 2024 - Fri.Jul 19, 2024

article thumbnail

Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester eCommerce

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Customer 408
article thumbnail

H Mart Upgrades Ecommerce CX with Real-Time Inventory Availability

Retail TouchPoints

Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX , an upgrade that allows the retailer to leverage store inventory to provide online shoppers with real-time product availability. Additionally, H Mart customers can now order both shelf-stable and fresh products in the same cart. The composable VTEX platform also includes a pick-and-pack app for use in the retailer’s 90 stores, enabling more seamless in-store picking of online orders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

547: The Formula For Running A Record-Breaking Sale With Email Marketing

My Wife Quit Her Job

In this episode, Toni and I discuss the right way to run an email sale campaign based on one of her largest clients. I learned a lot from this episode, and I’m positive that you will too. What You’ll Learn How to run an email sale campaign An inside look at how an ecommerce company organizes email subscribers The principles for getting someone to buy from email Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Marketing 260
article thumbnail

Macy’s ends talks with Arkhouse and Brigade, foiling $6.9B takeover

RetailDive

The firms raised their bid in June, but their financing, tied in part to Macy’s own real estate, was lacking, the department store said Monday.

article thumbnail

How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

article thumbnail

AI Unravels Payment Processing Statements

Practical eCommerce

Deciphering credit card processing statements is typically complicated at best. AI tools can help. The post AI Unravels Payment Processing Statements appeared first on Practical Ecommerce.

article thumbnail

CrowdStrike Global Outage: Critical Next Steps For Tech And Security Leaders

Forrester eCommerce

What We Know – And What To Do Now Technology leaders woke up to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong and disrupted major systems at organizations across both countries.

More Trending

article thumbnail

Walmart Canada Debuts No-Emissions Hydrogen Fuel Cell Trucks

Retail TouchPoints

Walmart Canada has taken another step on its journey toward operating a 100% alternatively powered truck fleet with the introduction of a hydrogen fuel cell-powered electric semi-truck. The Nikola Hydrogen Fuel Cell EV Class 8 tractor, which is already on the roads in Mississauga, Ontario, has a range of approximately 800 kilometers (just under 500 miles) and, on average, can avoid 97 metric tons of CO2 tailpipe emissions annually, according to the manufacturer.

Supplies 300
article thumbnail

Amazon Just Declared War On Temu And Screwed All FBA Sellers

My Wife Quit Her Job

Amazon just announced that they are going to compete directly against Temu with a brand new low-cost option of unbranded goods shipped direct from China and Amazon FBA Sellers are in trouble. Basically, Amazon is going to offer the exact same service that Temu does, selling cheap generic Chinese products that take about 7-11 days to be delivered to the US directly from China.

article thumbnail

ServiceNow And Atlassian: The Rise Of IT Management Platforms

Forrester eCommerce

As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change.

article thumbnail

Everything You Don’t Know about eCommerce Ads

Groove

Organic traffic is critical to a successful marketing strategy, but your SEO efforts alone aren’t always enough to drive results. Supplementing with eCommerce ads helps increase your site traffic, click-through rates and conversions. In this guide, we’re breaking down the two most prominent avenues for eCommerce advertising: Google and social media. eCommerce Advertising With Google More than 80% of desktop searches happen on Google, so it's a logical place to start when advertising for eCommerc

eCommerce 195
article thumbnail

4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

article thumbnail

GlassesUSA.com Leverages AI to Bring Online Eyewear Recommendations into Focus

Retail TouchPoints

GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product discovery and provide better recommendations. Now the retailer has added its proprietary AI engine to facilitate online eyewear purchases with the “Pairfect Match AI” solution, which helps customers find frames suited to their unique facial structure and draws on the retailer’s stock of more than 10,000 frame styles.

article thumbnail

Walmart Sells Out To China And Betrays US Sellers To Fight Temu

My Wife Quit Her Job

Not too long ago, Walmart used to only allow American based companies to sell on its third-party marketplace, even if those companies were sourcing their goods from China. But due to pressure from Amazon, Temu and Shein, Walmart officially opened up its marketplace to international sellers in 2021. And within just one year, a whole slew of Chinese language websites starting popping up out of nowhere teaching Chinese sellers how to sell on Walmart.

eCommerce 209
article thumbnail

The CEO’s Guide To Building Generative AI

Forrester eCommerce

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Customer 479
article thumbnail

SEO for eCommerce Websites: Choosing the Best Optimization Strategy

Groove

If you want to increase your organic rank that's not something you can do overnight. Instead, you'll need some time and patience, along with a lot of SEO optimization. Fortunately, there are some great options that involve SEO for eCommerce websites, so you can get noticed and start getting ahead of the competition. Here's what you'll need to consider.

SEO 195
article thumbnail

A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

article thumbnail

Whole Foods Expands Food Waste Reduction Efforts with New App Integration

Retail TouchPoints

Whole Foods Market has announced a nationwide partnership with Too Good To Go , a marketplace dedicated to finding distribution channels for surplus food. Whole Foods customers can now purchase “surprise bags” of surplus food items from more than 450 stores across the U.S. through the Too Good to Go app. The partnership will help Whole Foods reach its goal of cutting food waste in half by 2030.

Channel 260
article thumbnail

The Broken WYSIWYG Promise & The Web Editing Software Finally Delivering On It

Fastr

What is WYSIWYG? Uncover the meaning & value of WYSIWYG editing software, how it's typically fallen short on its promise, & explore the new, true gold standard of web editing.

162
162
article thumbnail

The Paid Media Paradox

Forrester eCommerce

Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Consumer 420
article thumbnail

UX SEO: Apply These SEO UX Best Practices Now

Groove

To Google, user experience is everything. Google values what website visitors do when they land on a website, and that can directly impact search engine optimization. SEO UX is not something any website can ignore, but what is it, and how can you optimize it? The Importance of Page Experience in Google Search Engine Results One of the core ranking systems used by Google relates to the quality of content on a website.

SEO 195
article thumbnail

Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

article thumbnail

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Retail TouchPoints

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a household name and built a loyal, passionate fan base along the way. But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 262
article thumbnail

Join FastSpring at ChinaJoy 2024!

FastSpring

Join us in Shanghai at ChinaJoy and discover how we can help you unlock the full potential of your video game sales! Find us in the B2B Hall W4 – Booth # B286. The 2024 edition of ChinaJoy, themed “Stay True, Game On,” is scheduled from July 26th to 29th at the Shanghai New International Expo Center (SNIEC). This year’s event will focus on deepening player experiences and supporting international growth for game companies. “ ‘Stay True’ is to express the deep love and per

article thumbnail

Sometimes Less Is More For Cloud-Powered Innovation: How Utilities And Telcos Are Rationalizing Their Clouds

Forrester eCommerce

Our latest report highlights how these linear asset intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential.

409
409
article thumbnail

Organic Search vs. Paid Search: Which Is the Better Choice?

Groove

If you're struggling to get your business' content in front of the right audience you're definitely not alone. Fortunately, there are some great ways to find your audience and give them what they're looking for. One of those ways is through determining the difference between organic search vs. paid search and whether you should use one or both types to increase your chances of success.

PPC 195
article thumbnail

Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

article thumbnail

Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign

Retail TouchPoints

Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. The campaign follows virtual human Imma’s journey of self-discovery toward finding the courage to be real.

Fashion 254
article thumbnail

Where Shoppers Find 2024 Holiday Gift Inspiration | Salsify

Salsify

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential year after year.

Gifts 127
article thumbnail

Planning Season Is Coming. Use Forrester’s Planning Guides To Cut Through Complexity.

Forrester eCommerce

Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

article thumbnail

How eCommerce Video Marketing Will Increase Your Store's Revenue

Groove

Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos about products and services when visiting business websites. Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better.

eCommerce 195
article thumbnail

Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’

Retail TouchPoints

This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The Pacsun Collective. The retailer’s back-to-school campaign centers on the theme “Better in Baggy,” and features models from the Collective as well as a number of interactive initiatives with Pinterest. To showcase the campaign, Pacsun is working with Pinterest to create interactive store window displays, event collaborations and digital marketing initiatives aimed at leveraging Pinterest’s visua

Events 252
article thumbnail

Holiday Shopping Season: When Will Shoppers Start Spending? | Salsify

Salsify

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps might one day become semi-frequent features of adult life.

eCommerce 119
article thumbnail

Happy AI Appreciation Day! (Yes, That’s A Thing.)

Forrester eCommerce

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

Customer 256
article thumbnail

eCommerce Content Marketing: Here's What's New

Groove

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. Fast-evolving AI, voice search optimization, and subscription models are just a few of the trends that are taking content marketing by storm.

article thumbnail

Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision