Sat.Jul 27, 2024 - Fri.Aug 02, 2024

article thumbnail

PPC for eCommerce Tips: 8 Ways To Increase Your Ad Conversion Rates

Groove

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy. Mastering PPC for eCommerce advertising is often a process that involves quite a bit of effort and experimenting.

PPC 195
article thumbnail

Align Budget Planning To Accelerate Performance In 2025

Forrester eCommerce

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GDSN Data Pool Best Practices To Drive Success | Salsify

Salsify

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often fallen short — many data pools serve only specific markets, are overly technical, or otherwise introduce complexities.

Marketing 158
article thumbnail

Family Dollar Seeks to Optimize Customer-Centric Assortments

Retail TouchPoints

Family Dollar has partnered with First Insight to refine its merchandise assortment strategy using the solution’s predictive analytics and actionable data. The deployment is designed to reduce the risk of markdowns and stock shortages while also limiting the impact of underperforming products. “Listening to our customer and inspiring her with everyday essentials and must-have items of the season is at the core of everything we do,” said Bonita Price, SVP of Merchandising at Family Dollar in a st

Customer 264
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Crocs expects a big end-of-year bounce at HeyDude

RetailDive

The company said new stores and wholesale deals will boost the struggling DTC brand. Meanwhile its namesake approached $1 billion in Q2 revenue.

122
122
article thumbnail

AI and The End Of Software Development As We Know it.

Forrester eCommerce

We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time.

More Trending

article thumbnail

Unionized Virginia Costco Employees Vote to Strike

Retail TouchPoints

In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.

Mobile 334
article thumbnail

549: Big Tech Is Squeezing Your Business Dry (And What To Do About It)

My Wife Quit Her Job

Amazon sucks right now, Ebay sucks right now, Etsy sucks, Facebook sucks, Instagram sucks, Google sucks. Every big tech company continues to deteriorate in front of our eyes every single day. All of these services that we use to start a business, advertise and sell online are worse than you think, and here’s what you need to do about it. What You’ll Learn The Pattern Of Big Tech The Number 1 Lesson I’ve Learned Over The Years How To Deal With Change Sponsors SellersSummit.com –

eCommerce 296
article thumbnail

Announcing the Modern Application Development Services Vendor Landscape, Q3 2024

Forrester eCommerce

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

article thumbnail

Everything You Didn't Know About Google Ads for eCommerce

Groove

Google ads for eCommerce can be one of the most effective ways to amplify your brand, as Google Ads users see an average of $8 in return for every $1 spent ! You want to make your brand the first thought for customers when they think about your industry and encourage people to remain engaged with your organization. When they feel ready to make a purchase, they should automatically turn to you.

eCommerce 195
article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

Etsy to Beta Test Loyalty Program

Retail TouchPoints

In mid-September, Etsy will launch a closed beta test of Etsy Insider, the marketplace’s new buyer loyalty program. Select U.S. buyers will be able to take advantage of benefits including free U.S. domestic shipping on many items, first access to special discounts and merchandise and a limited-edition annual gift designed by an Etsy seller. The program will be funded by Etsy and through a planned membership fee, with no cost to Etsy sellers.

article thumbnail

How To Advance Data Quality and Organizational Governance | Salsify

Salsify

When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it. Instead, organizations need strong data governance to streamline operations, grow a global presence, and better serve retailers and customers.

article thumbnail

B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases

Forrester eCommerce

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 447
article thumbnail

Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

If you’ve never heard of Bloomreach CDP , you could be missing out on a valuable tool. Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Whether you’ve never used this type of technology or are unsatisfied with your current provider, exploring Bloomreach’s extensive capabilities might feel overwhelming.

article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Amazon Seeks to Boost Just Walk Out Accuracy with AI-Powered Model

Retail TouchPoints

Amazon ’s newly AI-powered Just Walk Out (JWO) system can now simultaneously process data from multiple sources, including overhead cameras, weight sensors on shelves and RFID, to more accurately connect products to the customers purchasing them. This new multi-modal foundation model uses the same machine learning models underlying generative AI applications, but applies them to the physical store environment.

article thumbnail

6 Essential Strategies for Maximizing Conversion Rates

FastSpring

Once a customer has landed on your website from any marketing funnel, how can you maximize the chances for them to convert? A good ecommerce website should be structured in a way that successfully communicates product features, value proposition, and market placement while eliminating distractions in order to reduce the time for the visitor to make up their mind.

article thumbnail

Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester eCommerce

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights: Benchmark your current spending.

B2B 443
article thumbnail

Bloomreach AI: Using Loomi for Search, Marketing, And Content

Groove

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. As we connect to understand every channel, we create an online shopping experience that constantly changes to reflect customer needs as they explore all that you have to offer.

article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

Walmart Institutes ‘De-Packaging’ Technology to Turbocharge Food Waste Recycling

Retail TouchPoints

Walmart has partnered with organic materials recycler Denali to improve its food waste recycling process at more than 1,400 Walmart and Sam’s Club locations across the U.S. The program is already live at stores in more than 16 markets — including Houston, Dallas, Philadelphia, Washington D.C., Indianapolis, Phoenix and cities across New Hampshire, Rhode Island, Massachusetts and Connecticut — with the rollout scheduled to continue nationwide into 2025.

article thumbnail

55% of Gen Z have made an online purchase while browsing social media

RetailDive

A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery.

article thumbnail

Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester eCommerce

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

article thumbnail

How Important Is Page Speed SEO? 3 Steps to Improve Page Load Speed

Groove

When people open a website, they want the page to populate as quickly as possible. Think about how frustrating it is when you try to open a website, and it takes forever for the content to appear. If you are like most people, you will probably click right off the page. Google has reported for years that the probability of someone bouncing from your page goes up by 32% as the load time increases from 1 to 3 seconds.

SEO 195
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

5 Lessons from the Bob’s Stores Bankruptcy

Retail TouchPoints

New England clothing retailer Bob’s Stores is shutting its doors for good. The retailer filed for Chapter 11 bankruptcy in June and was unable to secure the necessary financing to keep its 21 brick-and-mortar locations open; all will be closed. Store merchandise, fixtures and other assets will be liquidated. The official date of closure was July 14, 2024.

Clothing 278
article thumbnail

Target launches denim take-back event

RetailDive

As back-to-school season kicks off, the retailer is offering 20% off a new denim purchase to consumers who trade in up to five pieces of used denim.

Events 128
article thumbnail

Missing Product Goals? A Gap Between Product Management and Product Marketing Could be the Culprit

Forrester eCommerce

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

article thumbnail

Using Bloomreach & Zero Party Data To Build Stronger Customer Connections

Groove

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data. But what is zero party data, and why is zero party data collection so important?

Customer 195
article thumbnail

🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

article thumbnail

How a Retail Media Campaign with Sam’s Club Woke up Serta Mattress Sales

Retail TouchPoints

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? The short answer is yes. The longer answer is, yes, in cases where the retail media network’s capabilities are well-matched to the advertiser’s needs.

Retail 278
article thumbnail

Is Big Lots’ transformation plan enough to save it?

RetailDive

Analysts say the retailer may face an uphill battle in a crowded sector with strong rivals.

Retail 126
article thumbnail

Popular Wisdom About CMO Representation And Tenure Is Wrong

Forrester eCommerce

There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack endurance.

Marketing 284
article thumbnail

eCommerce Semantic Search: How Bloomreach Transforms Online Product Discovery

Groove

When businesses speak about using semantic search, they refer to improving their ability to understand user intent and interests behind a search. The better the search engine and websites can anticipate the reason for a search, the easier it becomes to deliver highly relevant search results. Bloomreach uses a highly effective recall system and algorithm that does an excellent job of putting semantic search to work for businesses.

eCommerce 195
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.