Groove

JULY 31, 2024

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy. Mastering PPC for eCommerce advertising is often a process that involves quite a bit of effort and experimenting.

PPC 195

PPC eCommerce Mobile Recommendation 195

Forrester eCommerce

AUGUST 1, 2024

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

Technology 489

Technology Customer Experience B2B Customer 489

Salsify

JULY 30, 2024

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often fallen short — many data pools serve only specific markets, are overly technical, or otherwise introduce complexities.

Marketing 145

Marketing 145

Retail TouchPoints

AUGUST 1, 2024

Family Dollar has partnered with First Insight to refine its merchandise assortment strategy using the solution’s predictive analytics and actionable data. The deployment is designed to reduce the risk of markdowns and stock shortages while also limiting the impact of underperforming products. “Listening to our customer and inspiring her with everyday essentials and must-have items of the season is at the core of everything we do,” said Bonita Price, SVP of Merchandising at Family Dollar in a st

Customer 257

Customer Other Retail Customer Experience 257

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

Retail

RetailDive

AUGUST 1, 2024

The company said new stores and wholesale deals will boost the struggling DTC brand. Meanwhile its namesake approached $1 billion in Q2 revenue.

117

117

Forrester eCommerce

JULY 31, 2024

We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time.

Technology 460

Technology 460

Retail TouchPoints

JULY 30, 2024

In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.

Mobile 308

Mobile Other Retail Supplies 308

Salsify

AUGUST 1, 2024

When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it. Instead, organizations need strong data governance to streamline operations, grow a global presence, and better serve retailers and customers.

Operations 137

Operations Management Marketing Customer 137

Forrester eCommerce

AUGUST 1, 2024

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

Technology 443

Technology Customer Information Customer Experience 443

Groove

JULY 31, 2024

Google ads for eCommerce can be one of the most effective ways to amplify your brand, as Google Ads users see an average of $8 in return for every $1 spent ! You want to make your brand the first thought for customers when they think about your industry and encourage people to remain engaged with your organization. When they feel ready to make a purchase, they should automatically turn to you.

eCommerce 195

eCommerce PPC Outdoor Information 195

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Customer

Retail TouchPoints

JULY 29, 2024

More than two years after the first Apple store’s employees voted to unionize, the International Association of Machinists and Aerospace Workers’ Coalition of Organized Retail Employees (IAM CORE) has negotiated an agreement with the tech retailer for workers at its store in Towson, Md. The approximately 85 union members working there had voted to authorize a strike in May 2024.

Retail 267

Retail Operations 267

RetailWire

JULY 28, 2024

The urgency for discounts has grown as fast food sales have slowed and casual dining establishments have gained market share with their own value offers. Nonetheless, there are worries that continuous discounts might damage profits, similar to the issues experienced with Subway's former $5 footlong deal, which caused operational and financial difficulties.

Operations 119

Operations Marketing 119

Forrester eCommerce

AUGUST 1, 2024

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights: Benchmark your current spending.

B2B 425

B2B Marketing Recommendation Channel 425

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. As we connect to understand every channel, we create an online shopping experience that constantly changes to reflect customer needs as they explore all that you have to offer.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce

Retail TouchPoints

JULY 30, 2024

Saks Fifth Avenue is switching its downtown San Francisco location to an appointment-only format beginning Aug. 28 in what is believed to be a first for a department store. The move was reportedly prompted in large part by a rash of crime and a resulting decline in foot traffic in the Union Square shopping district where the store is located. The same circumstances already have prompted the closure of nearly 40 other retailers’ stores, including Macy’s , Anthropologie and Nordstrom.

Department Stores 263

Department Stores Operations Customer Retail 263

TalkingRetail

JULY 30, 2024

Allwyn has partnered with online home delivery platform provider, Snappy Shopper, to enable independent National Lottery retailers to sell Scratchcards online for the first time.

Retail 111

Retail 111

Forrester eCommerce

AUGUST 1, 2024

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Technology 398

Technology Management 398

Groove

JULY 31, 2024

When people open a website, they want the page to populate as quickly as possible. Think about how frustrating it is when you try to open a website, and it takes forever for the content to appear. If you are like most people, you will probably click right off the page. Google has reported for years that the probability of someone bouncing from your page goes up by 32% as the load time increases from 1 to 3 seconds.

SEO 195

SEO Improvements eCommerce 195

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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

B2B

Retail TouchPoints

JULY 31, 2024

In mid-September, Etsy will launch a closed beta test of Etsy Insider, the marketplace’s new buyer loyalty program. Select U.S. buyers will be able to take advantage of benefits including free U.S. domestic shipping on many items, first access to special discounts and merchandise and a limited-edition annual gift designed by an Etsy seller. The program will be funded by Etsy and through a planned membership fee, with no cost to Etsy sellers.

Shipping Costs 258

Shipping Costs Customer Loyalty Gifts Shipping 258

RetailDive

JULY 31, 2024

With sales in North America down 7% in Q2, CEO Bjørn Gulden said the athletics retailer is leaning into American sports like basketball and baseball.

Retail 119

Retail 119

Forrester eCommerce

JULY 30, 2024

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

Management 347

Management Marketing B2B Customer 347

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data. But what is zero party data, and why is zero party data collection so important?

Customer 195

Customer Customer Data Games eCommerce 195

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

Retail

Retail TouchPoints

JULY 30, 2024

From Aug. 4-10, Target will accept up to five used denim items in exchange for a 20% discount code on new denim apparel purchases, delivered via its Target Circle loyalty program. The offer, which must be redeemed by Aug. 10, covers apparel in any condition and from any manufacturer, including both Target-owned brands and national brands like Levi’s.

Apparel 257

Apparel Accessories Events Supplies 257

RetailDive

JULY 30, 2024

The U.S. Consumer Product Safety Commission said the e-commerce giant, as a distributor of products that don’t meet safety standards, bears responsibility for their recall.

eCommerce 110

eCommerce Consumer 110

Forrester eCommerce

AUGUST 1, 2024

There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack endurance.

Marketing 265

Marketing B2C B2B 265

Groove

JULY 30, 2024

When businesses speak about using semantic search, they refer to improving their ability to understand user intent and interests behind a search. The better the search engine and websites can anticipate the reason for a search, the easier it becomes to deliver highly relevant search results. Bloomreach uses a highly effective recall system and algorithm that does an excellent job of putting semantic search to work for businesses.

eCommerce 195

eCommerce Reference Improvements Information 195

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

Management

Retail TouchPoints

JULY 31, 2024

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? The short answer is yes. The longer answer is, yes, in cases where the retail media network’s capabilities are well-matched to the advertiser’s needs.

Retail 254

Retail Channel Download Other 254

365 Retail

AUGUST 2, 2024

Social media has become an essential element in modern marketing, not merely something marketers could benefit from having on hand. By April 2024, 5.07 billion people, or 62.6% of the global population, were regular social media users , underscoring its essential nature within your overall marketing plans. Engaging this huge online community offers unmatched opportunities for businesses.

Social Media 105

Social Media Marketing Channel Customer Loyalty 105

Forrester eCommerce

AUGUST 1, 2024

Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.

Technology 254

Technology Information 254

Groove

JULY 30, 2024

Customers want to feel as though you appreciate them as individuals. They do not want to feel as though they are just one of the crowd. When customers encounter your brand online, they want to know if you can address their specific needs. Bloomreach offers businesses immense capabilities in personalizing the eCommerce experience , helping businesses better engage these customers.

eCommerce 195

eCommerce Omnichannel Improvements Information 195

Advertisement

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

eCommerce