Groove

JULY 31, 2024

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy. Mastering PPC for eCommerce advertising is often a process that involves quite a bit of effort and experimenting.

PPC 195

PPC eCommerce Mobile Recommendation 195

Forrester eCommerce

AUGUST 1, 2024

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

Technology 497

Technology Customer Experience B2B Customer 497

Salsify

JULY 30, 2024

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often fallen short — many data pools serve only specific markets, are overly technical, or otherwise introduce complexities.

Marketing 144

Marketing 144

Retail TouchPoints

AUGUST 1, 2024

Family Dollar has partnered with First Insight to refine its merchandise assortment strategy using the solution’s predictive analytics and actionable data. The deployment is designed to reduce the risk of markdowns and stock shortages while also limiting the impact of underperforming products. “Listening to our customer and inspiring her with everyday essentials and must-have items of the season is at the core of everything we do,” said Bonita Price, SVP of Merchandising at Family Dollar in a st

Customer 264

Customer Other Retail Customer Experience 264

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

RetailDive

AUGUST 1, 2024

The company said new stores and wholesale deals will boost the struggling DTC brand. Meanwhile its namesake approached $1 billion in Q2 revenue.

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Forrester eCommerce

JULY 31, 2024

We’ve tried Agile, DevSecOps and LowCode, Now What? Past and future technologies and paradigms shifts like Agile, DevOps, low-code, and even AI have been reshaping the software development world. Now, generative AI is disrupting it. The software development lifecycle (SDLC), is being accelerated and reimagined as a process happening in real-time.

Technology 476

Technology 476

Retail TouchPoints

JULY 30, 2024

In a “near unanimous” vote, Costco employees in Norfolk, Va. represented by Teamsters Local 822 have authorized a strike following more than eight months of negotiations, according to the union. Nearly 250 Costco warehouse workers voted to join the union in January 2024. Additionally, Teamsters Local 174 also is in negotiations for more than 150 Costco drivers in Sumner, Wash., who voted to join the union in April 2024.

Mobile 333

Mobile Other Retail Supplies 333

My Wife Quit Her Job

JULY 30, 2024

Amazon sucks right now, Ebay sucks right now, Etsy sucks, Facebook sucks, Instagram sucks, Google sucks. Every big tech company continues to deteriorate in front of our eyes every single day. All of these services that we use to start a business, advertise and sell online are worse than you think, and here’s what you need to do about it. What You’ll Learn The Pattern Of Big Tech The Number 1 Lesson I’ve Learned Over The Years How To Deal With Change Sponsors SellersSummit.com –

eCommerce 296

eCommerce 296

Forrester eCommerce

AUGUST 1, 2024

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

Technology 460

Technology Customer Information Customer Experience 460

Groove

JULY 31, 2024

Google ads for eCommerce can be one of the most effective ways to amplify your brand, as Google Ads users see an average of $8 in return for every $1 spent ! You want to make your brand the first thought for customers when they think about your industry and encourage people to remain engaged with your organization. When they feel ready to make a purchase, they should automatically turn to you.

eCommerce 195

eCommerce PPC Outdoor Information 195

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Retail TouchPoints

JULY 31, 2024

In mid-September, Etsy will launch a closed beta test of Etsy Insider, the marketplace’s new buyer loyalty program. Select U.S. buyers will be able to take advantage of benefits including free U.S. domestic shipping on many items, first access to special discounts and merchandise and a limited-edition annual gift designed by an Etsy seller. The program will be funded by Etsy and through a planned membership fee, with no cost to Etsy sellers.

Shipping Costs 289

Shipping Costs Customer Loyalty Gifts Shipping 289

Salsify

AUGUST 1, 2024

When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it. Instead, organizations need strong data governance to streamline operations, grow a global presence, and better serve retailers and customers.

Operations 135

Operations Management Marketing Customer 135

Forrester eCommerce

AUGUST 1, 2024

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights: Benchmark your current spending.

B2B 443

B2B Marketing Recommendation Channel 443

Groove

JULY 31, 2024

If you’ve never heard of Bloomreach CDP , you could be missing out on a valuable tool. Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Whether you’ve never used this type of technology or are unsatisfied with your current provider, exploring Bloomreach’s extensive capabilities might feel overwhelming.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Retail TouchPoints

JULY 31, 2024

Amazon ’s newly AI-powered Just Walk Out (JWO) system can now simultaneously process data from multiple sources, including overhead cameras, weight sensors on shelves and RFID, to more accurately connect products to the customers purchasing them. This new multi-modal foundation model uses the same machine learning models underlying generative AI applications, but applies them to the physical store environment.

Payment Services 288

Payment Services Operations Technology Information 288

RetailWire

JULY 28, 2024

The urgency for discounts has grown as fast food sales have slowed and casual dining establishments have gained market share with their own value offers. Nonetheless, there are worries that continuous discounts might damage profits, similar to the issues experienced with Subway's former $5 footlong deal, which caused operational and financial difficulties.

Operations 119

Operations Marketing 119

Forrester eCommerce

AUGUST 1, 2024

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Technology 416

Technology Management 416

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. As we connect to understand every channel, we create an online shopping experience that constantly changes to reflect customer needs as they explore all that you have to offer.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Retail TouchPoints

JULY 29, 2024

Walmart has partnered with organic materials recycler Denali to improve its food waste recycling process at more than 1,400 Walmart and Sam’s Club locations across the U.S. The program is already live at stores in more than 16 markets — including Houston, Dallas, Philadelphia, Washington D.C., Indianapolis, Phoenix and cities across New Hampshire, Rhode Island, Massachusetts and Connecticut — with the rollout scheduled to continue nationwide into 2025.

Technology 283

Technology Consumer Goods Supplies Improvements 283

TalkingRetail

JULY 30, 2024

Allwyn has partnered with online home delivery platform provider, Snappy Shopper, to enable independent National Lottery retailers to sell Scratchcards online for the first time.

Retail 111

Retail 111

Forrester eCommerce

JULY 30, 2024

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. You don’t have time to develop a product for one target market only to have sales and marketing speak to a different user and/or buyer.

Management 356

Management Marketing B2B Customer 356

Groove

JULY 31, 2024

When people open a website, they want the page to populate as quickly as possible. Think about how frustrating it is when you try to open a website, and it takes forever for the content to appear. If you are like most people, you will probably click right off the page. Google has reported for years that the probability of someone bouncing from your page goes up by 32% as the load time increases from 1 to 3 seconds.

SEO 195

SEO Improvements eCommerce 195

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Retail TouchPoints

AUGUST 2, 2024

New England clothing retailer Bob’s Stores is shutting its doors for good. The retailer filed for Chapter 11 bankruptcy in June and was unable to secure the necessary financing to keep its 21 brick-and-mortar locations open; all will be closed. Store merchandise, fixtures and other assets will be liquidated. The official date of closure was July 14, 2024.

Clothing 278

Clothing Multi-channel Fashion Operations 278

Practical eCommerce

JULY 28, 2024

Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense. The post Google’s Cookie Reversal Raises Questions appeared first on Practical Ecommerce.

eCommerce 107

eCommerce Marketing 107

Forrester eCommerce

AUGUST 1, 2024

There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack endurance.

Marketing 284

Marketing B2C B2B 284

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data. But what is zero party data, and why is zero party data collection so important?

Customer 195

Customer Customer Data Games eCommerce 195

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Retail TouchPoints

JULY 31, 2024

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? The short answer is yes. The longer answer is, yes, in cases where the retail media network’s capabilities are well-matched to the advertiser’s needs.

Retail 278

Retail Channel Download Other 278

RetailWire

JULY 27, 2024

Apple and the International Association of Machinists have reached a labor deal that must be ratified by a vote of the 85 workers who are stationed in its Towson, Maryland store.

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Forrester eCommerce

AUGUST 1, 2024

Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.

Technology 273

Technology Information 273

Groove

JULY 30, 2024

When businesses speak about using semantic search, they refer to improving their ability to understand user intent and interests behind a search. The better the search engine and websites can anticipate the reason for a search, the easier it becomes to deliver highly relevant search results. Bloomreach uses a highly effective recall system and algorithm that does an excellent job of putting semantic search to work for businesses.

eCommerce 195

eCommerce Reference Improvements Information 195

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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