Kissmetrics
FEBRUARY 16, 2018
How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta descriptions should still matter to you.
My Wife Quit Her Job
FEBRUARY 13, 2018
Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data.
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Optimizely
FEBRUARY 13, 2018
Integrations run the internet today. If you’ve ever signed onto a website with Facebook , you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C marketing, many aren’t yet using integrations to their full potential.
Klaviyo
FEBRUARY 15, 2018
When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Kissmetrics
FEBRUARY 12, 2018
This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here. Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind.
My Wife Quit Her Job
FEBRUARY 14, 2018
Today I’m thrilled to have Ian Schoen on the show. Ian runs the popular blog and podcast, the Tropical MBA, and he’s one of the guys behind Dynamite Circle, a private community for location-independent entrepreneurs. A while back, he also built Two Tree International, a global design and manufacturing firm to 4 million in revenue before he sold it for 7 figures in 2015.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RTP blog
FEBRUARY 16, 2018
By Pieter Aarts, roOomy To stay competitive in today’s technology-driven world, it’s crucial that retailers implement new solutions that exceed expectations for both their customer experience and their back-end operations. As consumer expectations continue to evolve and companies search for new ways to improve their business processes, many are turning to technology to stand out from the pack.
Kissmetrics
FEBRUARY 14, 2018
Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. And, if you attended or watched a replay, chances are you didn’t purchase the products or services promoted.
My Wife Quit Her Job
FEBRUARY 16, 2018
I was checking my Google Analytics the other day and discovered that 32% of my blog traffic is from a country outside of the United States. That’s almost a third! And if you look at the students in my Create A Profitable Online Store Course, 25% of my members are from different countries as well. Anyway recently, I’ve been receiving a lot of questions from entrepreneurs who want to know how to open a business in the USA as a foreigner.
Optimizely
FEBRUARY 15, 2018
Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida , an ecommerce company that offers fashion, mobile and travel accessories direct to consumer.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
RTP blog
FEBRUARY 14, 2018
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week, Unilever CMO Keith Weed noted that the CPG giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. Weed later insisted that Unilever does not plan to pull advertising from these platforms, but will instead open a dialogue with them behind the scenes to improve the services and earn the public’s trust.
Kissmetrics
FEBRUARY 10, 2018
Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long. People who sign up for a new desktop app or install a new mobile one often leave just as fast as they sign-up.
Ecommerce Platforms
FEBRUARY 14, 2018
If you've used WordPress for e-commerce, you've probably heard of WooCommerce. It's the crown jewel of the e-commerce world and considered one of the best plugins for WordPress. Not only does WooCommerce boast a large collection of features in a compact WordPress plugin, but it's completely free. In this WooCommerce review, I'll outline some of the best tools inside WooCommerce along with some information on how much you'll actually be spending when you install the e-commerce plugin.
A Better Lemonade Stand
FEBRUARY 16, 2018
This is The Ultimate Guide to ePacket Shipping and Delivery, your one-stop shop for everything you need to know about ePacket shipping & delivery. It will cover some of the most frequently asked questions about ePacket Shipping/Delivery and provide some helpful tips about using ePacket for your own ecommerce business. The post The Ultimate Guide to ePacket Shipping and Delivery appeared first on A Better Lemonade Stand.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
RTP blog
FEBRUARY 13, 2018
By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most. Personally, I don’t have the kind of faith that believes most consumers will be honest and forthright when they return a product. Unfortunately, it looks like the consumer population has proven me right and L.L.Bean wrong.
Klaviyo
FEBRUARY 13, 2018
How do you get someone to open a browse abandonment email and lead them to purchase? By crafting a well-timed subject line tempting your customers back to the product pages. This is easier said than done. Despite requiring a bit of planning, browse abandonment emails work! These emails have a 62.9% higher open rate than traditional emails. To help you increase your open rates, I dug into the data to discover which type of browse abandonment subject lines are the most common, which subject lines
Store Growers
FEBRUARY 13, 2018
Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room. I opened up the blog post I had posted the day before to run through it one last time. Its title?
A Better Lemonade Stand
FEBRUARY 12, 2018
This Rewind app review will help you prepare for a potential crisis of deleted information or data from your ecommerce store so you can get it back up and running smoothly without much time, effort or hassle on your part. The post Rewind Spotlight: Protect Your Store’s Data with Rewind Backups appeared first on A Better Lemonade Stand.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
RTP blog
FEBRUARY 12, 2018
By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.
Fastr
FEBRUARY 16, 2018
Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set […]. The post 5 Customer Experience Best Practices That Convert appeared first on Zmags.
Ecommerce Platforms
FEBRUARY 14, 2018
If you're thinking about selling memberships, digital downloads, or online courses, several options are available for you. One of them has come across my radar called Podia. It's a system meant only for constructing a site in one of those three categories–which is pretty cool considering you can cut out the rest of the clutter of e-commerce. In this Podia review, we'll outline the best features, along with areas like pricing, templates, and marketing.
Sailthru
FEBRUARY 12, 2018
For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
TradeGecko
FEBRUARY 13, 2018
Technology has wholly disrupted the retail industry. With that said, it is becoming more and more important for retailers and wholesalers to be creative in their selling approach. Utilizing the method of omnichannel selling can help with that. Omnichannel is a multichannel approach that seeks to provide the customer with a seamless shopping experience, whether they are shopping online on a computer, on a mobile device or in a physical store.
ecomdash
FEBRUARY 13, 2018
One of the best ways to stay on top of ecommerce trends and find innovative niche products is by following top ecommerce trend publications and blogs. Check out our top 10. Read more. The post Top 10 Ecommerce Trend Publications and Blogs for Niche Sellers appeared first on ecomdash.
Shopping Signals
FEBRUARY 13, 2018
Ah, the much-heralded testimonial. We need them. There is scientific proof in the positive influence they have on buyer decision. But how do we get them? Well that’s easy Ryan, we just ask our customers! True, true. But you can actually turn this into a process, and greatly increase your chances of customers agreeing to testify on your behalf.
SellBrite
FEBRUARY 14, 2018
Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
PFS
FEBRUARY 12, 2018
As described by the Reverse Logistics Association (yes, it’s a big deal), “reverse logistics” refers to all activity associated with a product or service after the point of sale, with the ultimate goal of optimizing aftermarket activities to save money and take less of an environmental toll. In other words, if a product reaches its final destination – the buyer – and is sent back, reverse logistics is the process of moving goods from that final destination back to the warehouse or shipping cente
UpSellIt
FEBRUARY 15, 2018
For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy hour. And it’s those customer testimonials and customer ratings that you should be gathering and displaying on your online retail website.
Shopping Signals
FEBRUARY 13, 2018
What exactly is an online business anyway? And what are the various types of Internet businesses? I’m going to answer these questions and more in this complete guide to beginning and online venture. And to be clear, I’m not talking about a simple online presence or company website. I’m talking about websites that generate and collect revenue in some form or another.
Bronto
FEBRUARY 13, 2018
Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. What is it they want, and how can retailers adapt? The post Millennials: From Punchline to Powerful Consumers appeared first on Bronto Blog.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
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