RTP blog

FEBRUARY 12, 2018

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

eCommerce 300

eCommerce Retail Live Chat Point of Sale 300

Kissmetrics

FEBRUARY 16, 2018

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta descriptions should still matter to you.

SEO 261

SEO Social Media Information Blog 261

My Wife Quit Her Job

FEBRUARY 13, 2018

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data.

eCommerce 227

eCommerce Improvements Information 227

Optimizely

FEBRUARY 13, 2018

Integrations run the internet today. If you’ve ever signed onto a website with Facebook , you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C marketing, many aren’t yet using integrations to their full potential.

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B2C Marketing Customer Data eCommerce Platforms 170

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

RTP blog

FEBRUARY 16, 2018

By Pieter Aarts, roOomy To stay competitive in today’s technology-driven world, it’s crucial that retailers implement new solutions that exceed expectations for both their customer experience and their back-end operations. As consumer expectations continue to evolve and companies search for new ways to improve their business processes, many are turning to technology to stand out from the pack.

Home Furnishings 150

Home Furnishings Retail eCommerce Technology 150

Kissmetrics

FEBRUARY 12, 2018

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here. Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind.

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Marketing Webinar White Paper Presentation 237

Optimizely

FEBRUARY 15, 2018

Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida , an ecommerce company that offers fashion, mobile and travel accessories direct to consumer.

Marketing 150

Marketing eCommerce Accessories Customer Loyalty 150

RTP blog

FEBRUARY 14, 2018

In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week, Unilever CMO Keith Weed noted that the CPG giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. Weed later insisted that Unilever does not plan to pull advertising from these platforms, but will instead open a dialogue with them behind the scenes to improve the services and earn the public’s trust.

Other 150

Other Social Media Consumer Electronics Electronics 150

Kissmetrics

FEBRUARY 14, 2018

Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. And, if you attended or watched a replay, chances are you didn’t purchase the products or services promoted.

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Webinar Events Social Media Information 223

Klaviyo

FEBRUARY 15, 2018

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.

Food and Beverages 156

Food and Beverages Beauty and Health eCommerce Marketing 156

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

My Wife Quit Her Job

FEBRUARY 14, 2018

Today I’m thrilled to have Ian Schoen on the show. Ian runs the popular blog and podcast, the Tropical MBA, and he’s one of the guys behind Dynamite Circle, a private community for location-independent entrepreneurs. A while back, he also built Two Tree International, a global design and manufacturing firm to 4 million in revenue before he sold it for 7 figures in 2015.

Books 159

Books Blog eCommerce Channel 159

RTP blog

FEBRUARY 13, 2018

By Debbie Hauss, Editor-in-Chief I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted me the most. Personally, I don’t have the kind of faith that believes most consumers will be honest and forthright when they return a product. Unfortunately, it looks like the consumer population has proven me right and L.L.Bean wrong.

Automotive 150

Automotive Article Consumer Technology 150

Kissmetrics

FEBRUARY 10, 2018

Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long. People who sign up for a new desktop app or install a new mobile one often leave just as fast as they sign-up.

Mobile 170

Mobile Download Subscription Other 170

Ecommerce Platforms

FEBRUARY 14, 2018

If you've used WordPress for e-commerce, you've probably heard of WooCommerce. It's the crown jewel of the e-commerce world and considered one of the best plugins for WordPress. Not only does WooCommerce boast a large collection of features in a compact WordPress plugin, but it's completely free. In this WooCommerce review, I'll outline some of the best tools inside WooCommerce along with some information on how much you'll actually be spending when you install the e-commerce plugin.

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WooCommerce eCommerce Payment Services eCommerce Platforms 146

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Bootstrapping Ecommerce

FEBRUARY 13, 2018

Need advice, inspiration or motivation? These 15 books are the best business books of all time and they're a must-read for every entrepreneur or "wantrepreneur" out there! The post The Best Business Books of All Time: 15 Books Every Entrepreneur Needs to Read appeared first on Bootstrapping Ecommerce.

Books 154

Books eCommerce 154

Klaviyo

FEBRUARY 13, 2018

How do you get someone to open a browse abandonment email and lead them to purchase? By crafting a well-timed subject line tempting your customers back to the product pages. This is easier said than done. Despite requiring a bit of planning, browse abandonment emails work! These emails have a 62.9% higher open rate than traditional emails. To help you increase your open rates, I dug into the data to discover which type of browse abandonment subject lines are the most common, which subject lines

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Recommendation Mobile Games Customer 121

OrderDynamics

FEBRUARY 15, 2018

Is Walkable Retail the New Thing? Walkable retail is a pedestrian-centric shopping experience. Think of it as a smaller format, open air, shopping area. The idea here is that shoppers, even in the sub-urban areas of major cities, can still appreciate the downtown aspects of being able to walk to a small retail hub. Rather than being big box store oriented strip malls, the core concept is that these are smaller format stores.

Retail 114

Retail Shipping Costs Channel Fulfillment 114

A Better Lemonade Stand

FEBRUARY 16, 2018

This is The Ultimate Guide to ePacket Shipping and Delivery, your one-stop shop for everything you need to know about ePacket shipping & delivery. It will cover some of the most frequently asked questions about ePacket Shipping/Delivery and provide some helpful tips about using ePacket for your own ecommerce business. The post The Ultimate Guide to ePacket Shipping and Delivery appeared first on A Better Lemonade Stand.

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Shipping eCommerce Fulfillment 128

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Fastr

FEBRUARY 16, 2018

Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set […]. The post 5 Customer Experience Best Practices That Convert appeared first on Zmags.

Customer Experience 100

Customer Experience Customer eCommerce Platforms eCommerce 100

Ecommerce Platforms

FEBRUARY 14, 2018

If you're thinking about selling memberships, digital downloads, or online courses, several options are available for you. One of them has come across my radar called Podia. It's a system meant only for constructing a site in one of those three categories–which is pretty cool considering you can cut out the rest of the clutter of e-commerce. In this Podia review, we'll outline the best features, along with areas like pricing, templates, and marketing.

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Download Payment Services PayPal eCommerce 99

Store Growers

FEBRUARY 13, 2018

Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room. I opened up the blog post I had posted the day before to run through it one last time. Its title?

Events 101

Events Blog Article Social Media 101

A Better Lemonade Stand

FEBRUARY 12, 2018

This Rewind app review will help you prepare for a potential crisis of deleted information or data from your ecommerce store so you can get it back up and running smoothly without much time, effort or hassle on your part. The post Rewind Spotlight: Protect Your Store’s Data with Rewind Backups appeared first on A Better Lemonade Stand.

Information 109

Information eCommerce 109

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Sailthru

FEBRUARY 12, 2018

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.

Gifts 92

Gifts Recommendation eCommerce Shipping 92

TradeGecko

FEBRUARY 13, 2018

Technology has wholly disrupted the retail industry. With that said, it is becoming more and more important for retailers and wholesalers to be creative in their selling approach. Utilizing the method of omnichannel selling can help with that. Omnichannel is a multichannel approach that seeks to provide the customer with a seamless shopping experience, whether they are shopping online on a computer, on a mobile device or in a physical store.

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Omnichannel Multichannel Mobile Technology 90

ecomdash

FEBRUARY 13, 2018

One of the best ways to stay on top of ecommerce trends and find innovative niche products is by following top ecommerce trend publications and blogs. Check out our top 10. Read more. The post Top 10 Ecommerce Trend Publications and Blogs for Niche Sellers appeared first on ecomdash.

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Blog eCommerce 76

Retail Technology Review

FEBRUARY 13, 2018

By David Lindores, Technical Director, Eureka Solutions. The recent festive period saw shoppers spend huge amounts, with consumers already spending an average of £220 each in online January sales alone.

eCommerce Platforms 70

eCommerce Platforms eCommerce Retail Consumer 70

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

UpSellIt

FEBRUARY 15, 2018

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy hour. And it’s those customer testimonials and customer ratings that you should be gathering and displaying on your online retail website.

Social Media 74

Social Media Improvements Online Retail Customer 74

SellBrite

FEBRUARY 14, 2018

Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow.

Improvements 74

Improvements Management Payment Services Supplies 74

Salsify

FEBRUARY 16, 2018

What makes customers click “add to cart”? In today’s world, customers want to experience as much of the product as possible when shopping online. Often, that means watching a video that can show off product features that a static image or written product description cannot. A study conducted by Twitter found that 37% of its own users wanted more video content from brands.

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Customer 68

Retail Technology Review

FEBRUARY 13, 2018

A new report has found that UK shoppers also suffer disproportionately from late or failed deliveries, with 73% affected, compared with just 66% of shoppers from the US.

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail