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Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It turned out that many refund requests happened because the company had failed to inform customers about their upcoming billing cycle,” Jon told us.
Today I’m excited to have Mina Elias on the show. Mina is the CEO of MMA Nutrition LLC where he sells various supplements catering to MMA fighters. In addition to his Amazon business, he also runs a successful Amazon PPC agency. I invited Mina on the show to talk about how to grow a supplements brand and his experiences with the Amazon Launchpad program.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.
Though trends come and go, some trends stick around. And when you don't keep up with the competition, you're sure to be left behind. With the pandemic in 2021, eCommerce gained significant market share over in-person shopping. With this growth comes the importance of staying up-to-date with the latest eCommerce trends. So, we put together this blog to share our forecast of the top eCommerce trends that we believe will make their mark in 2022.
I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,
I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,
At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].
You may have heard buzz on the internet lately such as “I made $20,000 my first month with Shopify dropshipping!” Most of us ignore these types of posts as we inherently feel that they are too good to be true, which they probably are. While most people will not make $20,000 in their first month of dropshipping, it is a legitimate and viable business opportunity that many eCommerce retailers are currently using.
Lowe’s and Petco are piloting a new store-in-store program that will bring a selection of Petco’s pet products and services to the home improvement retailer. The first Lowe’s + Petco store-in-store will open at Lowe’s Alamo Ranch, Texas location in early February, with plans to expand to 14 additional Lowe’s locations in Texas, North Carolina and South Carolina by the end of March 2022.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
When you purchase wholesale products from China, you will need a method to ship your cargo from China to the United States (or wherever you reside). Depending on the mode of transport and the weight and dimensions of your shipment, delivery times and shipping rates will vary. This post will provide you with an overview of your shipping options and answer the following questions about importing from China.
CRM strengthens customer relationships, drives company revenue, and as such becomes a C-level priority. CRM technology expands into adjacent tech areas as it broadens its mandate. It bleeds into the mid-office, encroaches on core contact center operations, and supports core employee workflows. Insights from CRM uplevel customer and employee engagement, driving operational excellence.
A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. Remember to communicate how your company is capable of solving the challenges they’re facing in their business. 4 B2B Content Marketing Strategy Tips For Success. 1.
Registration has officially opened for The Retail Innovation Conference & Expo (#RICE22), which will take place May 10-12, 2022 at McCormick Place Convention Center in Chicago. The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.
CRMs are expensive. They cost companies between $1,200 to $3,600 per seller per year. Despite the cost, there is widespread agreement that companies require CRM technology for their sales organization. I conducted a snap poll on LinkedIn, and 82% of respondents said CRM will continue to be important in the years to come. Yet, when […].
If you’re in the eCommerce space, I’m sure it’s no surprise to you that it’s taking a lot more to keep customers engaged and satisfied. It’s been recorded that 47% of consumers report that if they continuously encounter poor customer experiences, they’ll spend money with a competitor, despite having been a faithful customer for years. In addition to more innovative digital experiences and convenient shopping channels, customers also expect to easily find and engage with the products they want, a
Walmart has introduced a new signature experience at its incubator location in Springdale, Ark. called “Time Well Spent.” The updated store has new features aimed at amplifying the physical, human and digital design elements in stores, including new lighting, space enhancements and dynamic displays, all of which will be part of the second phase of Walmart’s store redesign project.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
“Acquisition, conversion, and churn often require major cross-functional efforts to improve. Pricing typically requires replacing a small number with a bigger one.” -Patrick McKenzie. This might be one of the greatest quotes on the internet. If you’re not familiar with Patrick’s essays on SaaS (start here ), they are a great summary of what really matters and match my own experience with growth-stage software companies from enterprise to start-ups.
Marketers — and especially martech vendors — talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle. Customer journey orchestration (CJO) platforms enable a more holistic view, and marketers should pay more attention to these adjacent capabilities. As my colleague Joana de […].
The transactional order delivery loop does not close with handing over the package to the shipping carrier. As an e-commerce business owner, you need to take control of your post-purchase and constantly be ready to face the risk of your customers’ in-transit packages facing issues. This is because the customers feel that the onus of on-time and issue-free delivery is on the brand they shopped from rather than the shipping carrier. 1-in-3 customers abandon a brand after just one incident involv
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […].
The start of the new year is the perfect time to reflect and set goals for the months ahead. However, it’s not always the easiest to remain consistent and motivated, so we turned to our LiveIntenters to share their best tips on how they stay focused and motivated. “Creating a weekly to-do list is immensely helpful in not having my goals fall through the cracks, and also having something to look forward to (concerts, trying a new restaurant, etc.) helps push me through the weeks and s
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"Over the past two years, we prioritized certain strategic projects that distracted us from the laser-focus we needed to have on our core business," Weiss said.
Written by Enza Iannopollo, PA Written by Heidi Shey, PA Privacy has become a priority for virtually every company regardless of size, vertical, and geography. Privacy regulations have popped up around the world, including Europe, the US, and China. India will soon be added to the list. Rising customers’ and employees’ privacy expectations are also […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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