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In GA4, Reports are one of two distinct ways to analyze data. Reports can contains both predefined and custom reports to give you top-level insights into your data. Read this blog to dive deeper into GA4 reports and how you can customize reports to fit the unique needs of your business and job role. A Breakdown of GA4 Reports To access GA4 reports , click on “Reports” in the left-hand navigation of your GA4 property: From here, you have a few options of where to navigate: Reports snapshot Realti
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