Canonicalized
MARCH 19, 2019
Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]. The post Visual Analysis Series: SEO Growth or Business Decline?
BigCommerce
MARCH 19, 2019
Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce.
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SellBrite
MARCH 18, 2019
As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people actively searching for your products that already know about you. There’s a large chunk of people that don’t ever find your website. One way to extend your reach and increase revenue is to list your products on marketplaces.
Forrester eCommerce
MARCH 22, 2019
Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. While this is an early release, it is a clear signal of the investment Microsoft is making to […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Optimizely
MARCH 21, 2019
Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action.
BigCommerce
MARCH 20, 2019
You’ve seen them all do it.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
MARCH 17, 2019
The Department Store’s Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands’ direct to consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue. But the Department Store’s Bright Future depends on enticing customers through the […].
Optimizely
MARCH 22, 2019
We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. Put on by ClickZ , the award ceremony celebrated a number of top technology brands in marketing, including Salesforce, Seismic, Adobe, and more.
BigCommerce
MARCH 21, 2019
“If you are not embarrassed by the first version of your product, you’ve launched too late.
Groove
MARCH 19, 2019
If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? What benefits can an agency offer? How much does an agency cost? Our agency is committed to helping eCommerce businesses grow. To accomplish that, we believe every client needs to understand how an agency functions.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
MARCH 20, 2019
Happy customer service agents mean happy customers — and happy shareholders. Engaged agents also have better job performance, are more productive and stay in their jobs longer — one of the costlier factors in managing customer service operations. Customer service leaders have to balance their job demands with technology and training. They also have to […].
Optimizely
MARCH 19, 2019
When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. But do you know how many of those clicks actually led to revenue? Up to 98% of visitors to your site will not buy on their first visit , so lots of clicks on an ad does not mean that your marketing campaigns are a success.
Omnisend
MARCH 18, 2019
The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on. As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 22, 2019
The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path. During the visit, we were able to capture a captivating conversation with Padgett and Visca where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
MARCH 19, 2019
While every tech vendor seems to lay claim to being an expert in digital transformation, it stands to reason that not all can be. For sure, there are many vendors with experience helping clients create new customer or employee digital experiences, but this experience doesn’t make them experts in digital business transformation. For 20 years, […].
RTP blog
MARCH 21, 2019
By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data. Cracking open this treasure of new insight on consumers, distribution, margins and trends — both emerging and fading — has created new ways retailers can expand and serve their customer bases.
Omnisend
MARCH 18, 2019
Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs. We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey. This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 19, 2019
Progressive Web Apps’ (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they’re being viewed on or what browser they’re being run on. PWAs drive performance and load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
MARCH 21, 2019
Haven, the recently named joint venture of Amazon, Berkshire Hathaway, and JPMorgan Chase, has officially emerged from the shadows with a public persona, giving industry pundits new details about the company’s ambitions and intended trajectory within healthcare. Haven has struck fear in the hearts of many healthcare organizations (HCOs), in part because of Amazon’s reputation […].
RTP blog
MARCH 20, 2019
Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights. More than $1 billion of that total was invested in 2018, indicating plenty of investor confidence that DTC brands can grow at a rapid pace, despite fervent competition.
Omnisend
MARCH 22, 2019
We’ve all heard the news. As of May 12, 2019, or sooner, Mailchimp will no longer have native integration with Shopify. The statement released today by Mailchimp states that they will try to offer integration until Shopify’s new terms are in effect on May 12th, but the cut may happen sooner. If you’re a Shopify Read more The post Mailchimp for Shopify: What to Do for Ecommerce Email Marketing When the App Is No Longer Available appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 18, 2019
Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play. Ranging from financial and educational to personalization and entertainment, the app store had over 30 categories of apps. . Source: Android Central.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
MARCH 19, 2019
We’ve all learned about the advantages of software defined infrastructure. We don’t think twice about network or desktop virtualization. But what about using software to define, and remotely manage, store infrastructure and applications? Think about the rise of pop up stores or the rapid proliferation of store banners as retailers shape shift in anticipation of […].
RTP blog
MARCH 17, 2019
By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies. As part of this work, the analysts will propose that the so-called long-term impact of advertising can be considered to be, on average, twice the measured short-term uplift.
SellBrite
MARCH 22, 2019
If you’re an ecommerce seller, whether on Amazon or elsewhere, you are no doubt always looking to increase conversions for your listings. Driving traffic to your listings takes a lot of work and investment, so once your visitors are there, you want to make the most of it and make sure as many of your visitors as possible follow through and buy your products.
GetElastic
MARCH 21, 2019
Digital transformation has become a hot topic among countless enterprises across many verticals and industries. It’s ultimately the latest buzzword many practitioners would like to see banned – and for good reason. Businesses know they need to future-proof to stay competitive, but jumping on the latest buzzword initiative bandwagon is not the way to go about it.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
MARCH 19, 2019
Last week, IRI hosted its fourth annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the world’s largest analytics firms. Among a slew of other assets, it has proprietary data from checkout registers, which […].
Ecommerce Platforms
MARCH 18, 2019
Selling your own online course doesn't have to be scary. In fact, you don't even need to be a web designer. That's thanks to the wide variety of online sales platforms and website building tools made just for online courses. Today, we're pitting Thinkific vs Teachable to see which one might be best for your situation. Both Thinkific and Teachable are reputable, high-powered online course building and selling platforms.
Inflow Insights
MARCH 19, 2019
eCommerce companies trying to improve their SEO often run into a host of bottlenecks that get in the way. These bottlenecks can occur for a few reasons: Long development queues, meaning that even quality SEO recommendations could take months to incorporate; Unavailable, cost prohibitive or otherwise uncooperative developers ; Limits to functionality , such as a hosted platform not allowing you to edit your own Robots.txt file, or the inability to host a WordPress blog on the same subdomain as yo
GetElastic
MARCH 20, 2019
The well-known ecommerce event, Internet Retailer Conference & Exhibition (IRCE), returns to Chicago’s McCormick Place on June 25th – along with two other shows in the mix, GlobalShop and RFID Journal LIVE! Retail, this trifecta creates RetailX. For three days in June, IRCE @ RetailX will give attendees compelling programming, business solution offerings and most importantly networking.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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