Canonicalized
MARCH 19, 2019
Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]. The post Visual Analysis Series: SEO Growth or Business Decline?
BigCommerce
MARCH 19, 2019
Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce.
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SellBrite
MARCH 18, 2019
As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people actively searching for your products that already know about you. There’s a large chunk of people that don’t ever find your website. One way to extend your reach and increase revenue is to list your products on marketplaces.
Forrester eCommerce
MARCH 22, 2019
Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. While this is an early release, it is a clear signal of the investment Microsoft is making to […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Optimizely
MARCH 21, 2019
Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action.
Kissmetrics
MARCH 19, 2019
I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
MARCH 17, 2019
The Department Store’s Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands’ direct to consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue. But the Department Store’s Bright Future depends on enticing customers through the […].
Optimizely
MARCH 22, 2019
We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. Put on by ClickZ , the award ceremony celebrated a number of top technology brands in marketing, including Salesforce, Seismic, Adobe, and more.
BigCommerce
MARCH 20, 2019
You’ve seen them all do it.
RTP blog
MARCH 21, 2019
By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data. Cracking open this treasure of new insight on consumers, distribution, margins and trends — both emerging and fading — has created new ways retailers can expand and serve their customer bases.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
MARCH 20, 2019
Happy customer service agents mean happy customers — and happy shareholders. Engaged agents also have better job performance, are more productive and stay in their jobs longer — one of the costlier factors in managing customer service operations. Customer service leaders have to balance their job demands with technology and training. They also have to […].
Optimizely
MARCH 19, 2019
When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. But do you know how many of those clicks actually led to revenue? Up to 98% of visitors to your site will not buy on their first visit , so lots of clicks on an ad does not mean that your marketing campaigns are a success.
BigCommerce
MARCH 21, 2019
“If you are not embarrassed by the first version of your product, you’ve launched too late.
RTP blog
MARCH 20, 2019
Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights. More than $1 billion of that total was invested in 2018, indicating plenty of investor confidence that DTC brands can grow at a rapid pace, despite fervent competition.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
MARCH 19, 2019
While every tech vendor seems to lay claim to being an expert in digital transformation, it stands to reason that not all can be. For sure, there are many vendors with experience helping clients create new customer or employee digital experiences, but this experience doesn’t make them experts in digital business transformation. For 20 years, […].
Omnisend
MARCH 18, 2019
The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on. As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 22, 2019
The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path. During the visit, we were able to capture a captivating conversation with Padgett and Visca where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.
RTP blog
MARCH 17, 2019
By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies. As part of this work, the analysts will propose that the so-called long-term impact of advertising can be considered to be, on average, twice the measured short-term uplift.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
MARCH 19, 2019
We’ve all learned about the advantages of software defined infrastructure. We don’t think twice about network or desktop virtualization. But what about using software to define, and remotely manage, store infrastructure and applications? Think about the rise of pop up stores or the rapid proliferation of store banners as retailers shape shift in anticipation of […].
Omnisend
MARCH 18, 2019
Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs. We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey. This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 19, 2019
Progressive Web Apps’ (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they’re being viewed on or what browser they’re being run on. PWAs drive performance and load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc.
Ecommerce Platforms
MARCH 18, 2019
Selling your own online course doesn't have to be scary. In fact, you don't even need to be a web designer. That's thanks to the wide variety of online sales platforms and website building tools made just for online courses. Today, we're pitting Thinkific vs Teachable to see which one might be best for your situation. Both Thinkific and Teachable are reputable, high-powered online course building and selling platforms.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
MARCH 19, 2019
Last week, IRI hosted its fourth annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the world’s largest analytics firms. Among a slew of other assets, it has proprietary data from checkout registers, which […].
Omnisend
MARCH 22, 2019
We’ve all heard the news. As of May 12, 2019, or sooner, Mailchimp will no longer have native integration with Shopify. The statement released today by Mailchimp states that they will try to offer integration until Shopify’s new terms are in effect on May 12th, but the cut may happen sooner. If you’re a Shopify Read more The post Mailchimp for Shopify: What to Do for Ecommerce Email Marketing When the App Is No Longer Available appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 18, 2019
Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play. Ranging from financial and educational to personalization and entertainment, the app store had over 30 categories of apps. . Source: Android Central.
Ecommerce Platforms
MARCH 20, 2019
Here’s something I find extremely shocking. The average global conversion rate across multiple industries is about 2.86%. That basically means that close to 98% of your site’s traffic is largely useless. They don’t ultimately translate to direct revenue. And if you thought the gurus were doing so much better, get this- the top quarter of ecommerce websites are converting about 5.31%.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
MARCH 21, 2019
Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market. While a big theme on the expo floor this year was Zero Trust, there were three topics that I found unavoidable during the conference which weren’t […].
SellBrite
MARCH 22, 2019
If you’re an ecommerce seller, whether on Amazon or elsewhere, you are no doubt always looking to increase conversions for your listings. Driving traffic to your listings takes a lot of work and investment, so once your visitors are there, you want to make the most of it and make sure as many of your visitors as possible follow through and buy your products.
GetElastic
MARCH 21, 2019
Digital transformation has become a hot topic among countless enterprises across many verticals and industries. It’s ultimately the latest buzzword many practitioners would like to see banned – and for good reason. Businesses know they need to future-proof to stay competitive, but jumping on the latest buzzword initiative bandwagon is not the way to go about it.
Inflow Insights
MARCH 19, 2019
eCommerce companies trying to improve their SEO often run into a host of bottlenecks that get in the way. These bottlenecks can occur for a few reasons: Long development queues, meaning that even quality SEO recommendations could take months to incorporate; Unavailable, cost prohibitive or otherwise uncooperative developers ; Limits to functionality , such as a hosted platform not allowing you to edit your own Robots.txt file, or the inability to host a WordPress blog on the same subdomain as yo
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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