Forrester eCommerce
MARCH 22, 2018
PartnerWorld kicked off in Las Vegas yesterday and, for the first time, colocated with IBM’s Think main event. The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks.
Kissmetrics
MARCH 22, 2018
A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization.
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My Wife Quit Her Job
MARCH 19, 2018
Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling to take good product images and haven’t been happy with your results, it’s not necessarily because you’re a bad photographer, it’s just that it’s not the easiest thing to master.
Optimizely
MARCH 22, 2018
. Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price for your product — making sure your products aren’t devalued and commodified without your consent.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
MARCH 19, 2018
Dear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around an explicit path to revenue. Any of these 20 examples (and countless more) are more substantial, manageable, and productive than an […].
Kissmetrics
MARCH 21, 2018
Conversion rate optimization is like the banana peel in those really cheesy video clips. It’s pretty obvious it’s there. We all see it. But we all know it will trip you up when you get too close to it. Because that’s the punchline, right? Except tripping up on optimizing conversions for your business isn’t such a funny joke. Not only is failure keeping you from growth, but it could also be pushing your business towards the red.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
MARCH 20, 2018
Amazon is a fact of life for every B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up. This is in part because Amazon offers a fantastic and easy buying experience for their customers. Buyers get fast shipping, great customer service, and easy checkout all in one. .
Forrester eCommerce
MARCH 21, 2018
In their quest to become digital insurers, insurance carriers have a revolutionary opportunity to improve their businesses with new and emerging artificial intelligence (AI) technologies. It is certainly a balancing act to find that perfect peanut butter-and-jelly combination of operational efficiency and customer engagement, however I believe many insurance carriers to be up to the […].
Kissmetrics
MARCH 23, 2018
When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales. And if CEO Jeff Bezos has anything to say about it , that’s just the beginning. Even some of the other biggest retail giants in the world have a tough time competing against Amazon.
My Wife Quit Her Job
MARCH 19, 2018
When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google Analytics, to track the overall statistics for their sites. But while Google Analytics is an extremely powerful tool, it does not provide enough information to give you a clear picture of how a visitor interacts with your site.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
RTP blog
MARCH 19, 2018
By Thomas Hill, Kx Systems Real-time is the latest in a long line of terminology infiltrating the world of retail. So what is it, and why do you need to care? Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.
Forrester eCommerce
MARCH 19, 2018
To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture. Unfortunately, common misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity.
Kissmetrics
MARCH 19, 2018
I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need a great product. Yes, you need a competitive price. But the future belongs to the experience around your product or service, through each stage of your sales funnel.
Ecommerce Platforms
MARCH 19, 2018
Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video. There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Klaviyo
MARCH 20, 2018
Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. As a result, many businesses are now facing a new challenge. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Well, you don’t have to wonder anymore. In this post, we’ll show you some of the most effective tactics for turning your mobile visitors into email subscribers, all by yourself.
Forrester eCommerce
MARCH 22, 2018
Less than a year ago, my colleague Laura Koetzle and I published a report on the transformative effects of autonomous vehicles on the global economy. While conducting the research in the year leading up to that publication, the news cycles were sparsely populated (at best) with stories of the marvel of self-driving cars.
Kissmetrics
MARCH 22, 2018
Accounting is a painful necessity. It’s the boring side of the business. I don’t like dealing with it either. But, if you want your business to grow, you can’t avoid it. You could try tossing all your receipts into a shoebox and handing them to a stranger. But you’ll be handing them financial control. That means risking the success of your business.
Inflow Insights
MARCH 20, 2018
Ever curious how big-name brands spend their budget? We’re talking about companies that spend millions a month and thousands each day in AdWords. They’re in a different world when it comes to marketing spend. How do we know? We’ve helped companies with seven-figure marketing campaigns stay on top. Not only that, but we’ve helped them spend less to do so.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Bootstrapping Ecommerce
MARCH 21, 2018
Global social media networks such as Facebook & Twitter are usually the go-to marketing platform options, but many often skip the content-centric platform that is Instagram. In this guide we’ll be discussing how to get followers on Instagram so you can grow your potential customer base and engage your current audience. The post How to Get Followers on Instagram: The Ultimate Guide appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
MARCH 21, 2018
If there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].
Kissmetrics
MARCH 20, 2018
What if there was a way for you to find your competitions most niche ideas without having to conduct an in-depth audit of their site? Wouldn’t that be great? Just think about what it could do for your own digital presence. If you know what you’re up against quickly , you have a clear path to create more nuanced content. So you’ll be doing your SEO a favor.
Omniconvert
MARCH 22, 2018
Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of accomplishment, but what metric does it best help you see the clients’ worth and your actual ROI? One of the most useful calculations in E-commerce that responds to above questions […]. The post ????????????????????????????
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Klaviyo
MARCH 22, 2018
Editor’s note: This post is a refresh of “Revamp Your Welcome Series,” published December 29, 2015, by Marissa Petteruti. A email welcome series helps you set the groundwork with new subscribers, establishing a prosperous relationship between them and your brand. It can increase the odds of your customers engaging early in the customer lifecycle, and even improve the quality of your list.
Forrester eCommerce
MARCH 21, 2018
TLDR: Participate in the 2018 Forrester Digital Experience and Organization Survey. Click here to start the questionnaire now, the survey is closing soon! Forrester has fielded a Digital Experience and Organization survey for the past four years. We’ve uncovered key trends such as when software investment priorities swung wildly away from best-of-breed to ease-of-integration.
Ecommerce Platforms
MARCH 22, 2018
This is a guest post by Kaira Jewel Lingo , a mindfulness teacher and spiritual mentor I've met last year at a wonderful retreat in Devon, UK. However, I have been using her guided meditations for many years in order to get some calm and ease in the middle of a busy day, or at the end of it. So it's a great pleasure to invite Kaira Jewel to teach us how to slow down and enjoy life around our screens: Many of us spend much of our day on the Internet, focused on things like web development, UX, UI
A Better Lemonade Stand
MARCH 18, 2018
If you’re brand new to ecommerce, determining your ecommerce platform partner which will run 90% of your business is an important, but many times complicated step. There is no “best” platform overall, it really does depend on your specific needs, but you should know exactly what to look for so you can choose the best ecommerce platform for your particular business and business model.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Klaviyo
MARCH 19, 2018
When one of your products unexpectedly sells out, your customers are understandably disappointed, and there’s no guarantee that they’ll come back to buy when you finally restock that item. That can lead to you losing both customer goodwill and revenue. To solve this situation, you want to collect the information of interested shoppers, and reach out to them when you restock so that they can come back and complete their purchase.
Forrester eCommerce
MARCH 19, 2018
WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing. As a profession, we’ve talked the talk about customer […].
Ecommerce Platforms
MARCH 21, 2018
If you've thought of buying or selling an online course at some point, Udemy has most likely come across your radar. It's by far the most popular place to purchase online courses, and the quality is usually pretty respectable. What's more is that as a consumer, you can check ratings and reviews to filter out the junk. But the big question for you is whether or not it's a viable place for selling your own online courses.
A Better Lemonade Stand
MARCH 21, 2018
While there are people who want to go on vacation and not even think about work, an increasing number of people have found ways to use co-working & co-living spaces to stay connected and keep their hustle on the go with them while they're on holiday. The post The 10 Top Co-Working & Co-Living Spaces Around the World for Digital Nomads appeared first on A Better Lemonade Stand.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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