Forrester eCommerce
AUGUST 15, 2024
For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down.
Retail TouchPoints
NOVEMBER 19, 2024
It’s the most wonderful time of the year, but for a sizeable portion of the U.S. workforce the holiday shopping season can be the most strenuous and stress-filled time of year. As consumers furiously stock up on everything they need for under the tree and around the table, retail workers — who make up more than one quarter of the U.S. labor force — find themselves literally on the front lines of the holiday madness.
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Groove
NOVEMBER 19, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Jason Nyhus from Shopware In this episode of eCommerce Masters, host Ethan Giffin welcomes Jason Nyhus, GM of Shopware North America, for an engaging conversation about the eCommerce landscape. Jason shares his 25-year journey in the industry, highlighting the lessons he’s learned and the unique value Shopware brings to merchants.
Mi9
DECEMBER 4, 2024
The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customer retention. Mobile POS systems (mPOS) have emerged as a powerful tool for retailers to meet these expectations while simultaneously streamlining operations, enhancing flexibility, and driving sales.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
RetailMinded
NOVEMBER 29, 2024
When you’re on a budget, every small method of improving customer experience counts. Quality doesn’t have to mean expensive; you can make thoughtful, affordable upgrades to give you an edge and impress your customers without spending more than you can afford. Here are 5 simple, budget-friendly ways to boost how customers perceive your brand and add a touch of luxury to your products or services.
365 Retail
DECEMBER 11, 2024
In today’s hyper-connected digital landscape, user-generated content (UGC) has emerged as a powerful force in shaping brand perception and driving business growth. From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. For retailers, leveraging UGC is no longer optionalits essential.
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iVend
OCTOBER 26, 2024
Inventory is a big part of your retail business investment – up to 80% of the total in some cases. Flawless inventory management is therefore one of the most effective things you can do in order to reduce costs and maintain smooth operations. iVend’s Retail Management Solution iVend helps retailers around the world manage their inventory efficiently.
RETAIL MANAGEMENT SOFTWARE
OCTOBER 22, 2024
In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. One of the most effective ways to achieve these goals is by implementing a centralized database. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.
UpSellIt
DECEMBER 2, 2024
Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party cookies, focusing solely on acquiring new traffic has become less sustainable a
Steve Dennis
DECEMBER 30, 2024
For the last several years, I’ve made a list of annual predictions for the retail industry, which I share here, on Forbes , and on my podcast. And then, in what can sometimes amount to an act of self-flagellation, I take account of how I did. So without further ado, let the grading of my baker’s dozen of prognostications begin! The bifurcation (polarization) of just about everything accelerates.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
SEPTEMBER 12, 2024
B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format.
Retail TouchPoints
OCTOBER 17, 2024
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and custom
Groove
OCTOBER 11, 2024
With more than 4.4 billion email users globally, email marketing remains one of the most effective ways for eCommerce brands to reach their target audience. It might not be new and shiny, but email is still a pillar of digital marketing for eCommerce stores. How you manage email campaigns, though, can make all the difference when it comes to results like open and conversion rates.
Groove
OCTOBER 10, 2024
For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation. To help you master email marketing for Shopify, we'll go over the proven strategies you can use to create successful email marketing Shopify campaigns and grow your business.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
Groove
DECEMBER 11, 2024
Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done. To help grow your eCommerce email list, let's take a look at some proven lead-generation tactics and powerful tools for email list growth.
Groove
NOVEMBER 5, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies. Dornfeld shares his journey from Scubana to BigCommerce, where he helped drive the acquisition of Feedonomics, ultimately overseeing global partnerships.
Groove
OCTOBER 11, 2024
ECommerce now makes up more than 20 percent of the global retail market. For eCommerce merchants, success lies in building a strong brand presence that brings users to your website and encourages them to purchase. To succeed in this critical part of brand building, however, businesses need to expertly manage their websites and ensure that the content is optimized to deliver outstanding customer experiences.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Groove
NOVEMBER 8, 2024
More than ever before, eCommerce businesses are relying on optimized product feeds to ensure that accurate, compelling information is readily available across multiple platforms. Product feed optimization can increase sales and visibility while creating a simpler, faster shopping experience for customers. Without proper data feed management, it may be tough to keep up with competitors in today’s challenging digital market.
Groove
OCTOBER 22, 2024
An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.
Groove
DECEMBER 3, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Michael Diesu from Revenue Roll In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retargeting by using advanced
Groove
NOVEMBER 9, 2024
Creating an effective eCommerce blogging strategy is a powerful way to attract new customers and drive sales. Not only does it present an opportunity to communicate your brand's key messages, but it also helps improve your website's search engine optimization. This increases the likelihood that potential customers will discover it. Thanks to these dual benefits, blog content marketing for eCommerce remains one of the most effective digital marketing avenues for brands to consider.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
NOVEMBER 1, 2024
How important is a website's visual design? While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. And that makes it essential to choose the right theme. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes.
Retail TouchPoints
NOVEMBER 27, 2024
The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer records, disrupted online sales and caused network outages that impacted customer deliveries. It’s not as though these companies had no defenses. They did. The alarming reality is that hackers are adopting new methodologies to overcome traditional defensive technologies – and are succeeding.
Groove
OCTOBER 11, 2024
Businesses want a reliable means to reach customers and keep them engaged. Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Understanding Text Message Marketing Both MMS and SMS text message marketing allow you to contact customers almost instantly. Alerts let them know within seconds that they have received messages.
Groove
NOVEMBER 17, 2024
BigCommerce is a SaaS platform designed to streamline eCommerce performance and growth. While it's ready to use right out of the box, there are numerous things you can do to improve BigCommerce performance and enhance BigCommerce site speed to provide a better experience for users. In this complete guide to boosting your online store’s performance, we'll go over all the tips, tools, and features you can use for BigCommerce optimization.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Groove
OCTOBER 14, 2024
Average order value—or AOV—is a critically important performance metric when it comes to eCommerce stores. The AOV meaning is simple: It measures the average amount of money that your customers spend in a single transaction with your eCommerce business. Let’s take a look at what you need to know to calculate AOV, improve AOV, and more. What Is AOV? As an eCommerce business owner, you may find yourself searching for things like, “average order value definition” or “what is AOV in eCommerce?
Groove
NOVEMBER 7, 2024
For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Selecting the right strategy for business growth could be your key to achieving success. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.
Groove
OCTOBER 12, 2024
From digital marketing to inventory management and order fulfillment, eCommerce store owners have a lot of different responsibilities. But the good news is that you don't have to handle all of them alone. With managed services for eCommerce websites, store owners can enjoy end-to-end expert management of their sites. The services include things like conversion rate optimization, security updates, technical support, and more.
Groove
OCTOBER 14, 2024
For eCommerce stores, no tool is more crucial for success than a high-quality website. But it isn't enough to just design an attractive website and leave it at that. If you want to make the most of your site's potential, it will need ongoing management and optimization. This is where eCommerce website management services come into the picture. By leveraging the expertise and cutting-edge solutions offered by eCommerce managed services like Groove Commerce, you can free up time in your schedule w
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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