BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. I wanted to: See how they did over Cyber Five – obviously! Get a feel for where their heads were at. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.
Forrester eCommerce
JULY 13, 2017
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).
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My Wife Quit Her Job
AUGUST 24, 2017
Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products.
Optimizely
OCTOBER 31, 2017
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
SEPTEMBER 14, 2017
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale.
Bryan Eisenberg
FEBRUARY 9, 2017
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known! The post What should you be known for? appeared first on Bryan & Jeffrey Eisenberg.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
JANUARY 17, 2017
According to Animoto , 73 percent of U.S. adults more likely to purchase a product after watching a video about it. Let that sink in for a second.
RTP blog
SEPTEMBER 12, 2017
By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. But Amazon is after more than just a public relations spike, or even the 25% customer traffic increase that it generated, according to Bloomberg.
Ecommerce Platforms
DECEMBER 25, 2017
If you're looking for a cheap or free open source ecommerce platform, you've come to the right place. Well, technically, you could choose just about any ecommerce framework, since the majority of them are rather inexpensive as it is. However, the open source model has brought about all sorts of praise from the people who use it, especially considering these online store systems are completely free, they're managed and developed by numerous people around the world, and you can typically find lots
BigCommerce
DECEMBER 13, 2017
As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that. This piece of content required no such moral delineation. This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
BigCommerce
DECEMBER 1, 2017
A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.
BigCommerce
NOVEMBER 21, 2017
Did Coca-Cola create the modern day Santa Claus? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did a single advertising campaign raise over $40 million to fund children’s vaccines? It’s that time of year — the holiday season is approaching us, and fast! It’s the time for making your holiday email lists and checking them twice.
BigCommerce
NOVEMBER 10, 2017
Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? You know them. You do. Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service. Explainer videos can be live-action or animated, but are always fast-paced, to-the-point, and usually feature a professional voiceover.
BigCommerce
NOVEMBER 2, 2017
The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that alter the way your site and products look to them.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
BigCommerce
OCTOBER 31, 2017
Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?
BigCommerce
OCTOBER 17, 2017
Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway. As a business owner, you should capitalize on this — even when you’re far, far away. What is Local Marketing?
BigCommerce
OCTOBER 4, 2017
This is the most complete guide to ecommerce SEO on the web – period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you.
BigCommerce
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
BigCommerce
SEPTEMBER 12, 2017
Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations.
BigCommerce
AUGUST 17, 2017
As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). And some channels are consistent but time consuming to dial in (ex.
BigCommerce
AUGUST 25, 2017
The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. A well-designed welcome email hits these three notes: Provide subscribers with the value proposition you promised during the signup process (e.g. a 15% discount).
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
BigCommerce
SEPTEMBER 7, 2017
I talk to at least 3-5 multi-million dollar brands every week. That’s a big part of my job over here at BigCommerce –– to figure out what they are doing to succeed, if there’s anything I can do to help and ultimately work with them to share tidbits of information hard to find elsewhere on the web. Why is good ecommerce advice so hard to find? Because most growth-centered advice on the internet comes from Silicon Valley mindsets.
BigCommerce
AUGUST 23, 2017
I am a passionate eBay reseller. It all began with a passion for entrepreneurship and an obsession with colored glass. In other words, I’ve always been a collector with a mind toward selling: setting up lemonade stands and peddling anything I thought would make money around the neighborhood, from pieces of broken colored glass to scenic pictures I had torn from outdated calendars –– wheeling around my little wagon and actually making a few pennies.
BigCommerce
JULY 25, 2017
I talk to 3-5 ecommerce owners or business operators each week. And our conversations vary widely. It always starts with the same question –– one I learned back in my journalism days to solicit long answers that slowly reveal the direction of the entire conversation: How did the business get started and how get it get to where it is today? It’s all about how to set up the story, and to do that, any good interviewer needs to first know how the person they are talking to tells their own story.
BigCommerce
DECEMBER 13, 2017
Looking back on the past two years, I’m still amazed at the river of money Amazon has provided for so many people –– from stay-at-home moms to major household brands. . And while it’s not always good news (nothing ever is in business), the opportunity is still very real and I believe will continue to get even better. However, as more competition has entered the marketplace, it means sellers must bring their best cards to the table if they’re going to win.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
BigCommerce
SEPTEMBER 26, 2017
When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do you have a specific landing page for that?”. It’s enough to make you think that landing pages are only reached through specific portals, like ads — a common misconception.
BigCommerce
MAY 25, 2017
A few years after high school, I read “The 4-Hour Workweek,” quit my job and moved to Buenos Aires. I was convinced I could run a business while traveling, making U.S. dollars and spending Argentinian pesos, while chatting over Skype with a supplier in China, coffee in my hand and tea in theirs. I wanted this to work. I selected a few products and hired expensive web developers to build me a site.
BigCommerce
MAY 18, 2017
I always joke with my colleagues and friends who want to start a business by telling them: You don’t really know what you’re doing until you’ve lost $1M of your own money in 1 year. In 2013, that’s exactly what happened to me and my brothers’ business, Dazadi. It was the worst year on record for the then 11-year-old company, which is saying a lot.
BigCommerce
APRIL 12, 2017
Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but no one is buying. Yea, that happened to me, too. When I first launched my business on BigCommerce, I had the site up and running rather easily. It looked the way I wanted it to. It worked the way I wanted it to. All I had to do, I thought, was get traffic there and presto: I’d have revenue coming in.
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