2014

article thumbnail

Which Social Media Sites Really Matter and Why

Kissmetrics

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites

article thumbnail

European Retailers Will Embrace Experimentation In 2015

Forrester Omnichannel

In the Age of the Customer , consumers are increasingly empowered. They decide where, when, and how they engage with organizations as they shop. European consumers are using multiple devices along their path to purchase and almost a quarter are buying online from outside their home market. This is a growth opportunity for retailers in larger eCommerce markets where online retail sales growth is slowing.

Retail 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mobile is Transforming the Retail Landscape

Kibo

How Mobile is Transforming the Retail Landscape We’ve all heard the hype about anytime, anywhere shopping. Mobile commerce is transforming the retail landscape – changing the way consumers connect with the products they love. How do we know? If seeing shoppers roaming store aisles armed with their mobile devices isn’t enough to convince you, these five stats will: 56% of consumers have used their mobile devices to research products from home (Forrester) 34% use their mobile phones to research pr

Mobile 62
article thumbnail

A/B Testing

Dynamic Yield

Combine A/B testing and personalization with machine-led optimization Experiment anywhere in your tech stack, with more confidence and less risk Test any experience on any channelCreate, measure, and manage A/B/n, multivariate, split URL testing, and other statistical tests by optimizing content, recommendations, notifications, overlays, and more – across web, mobile apps, and email.

Mobile 60
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

4 Reasons why selling software rocks

TradeGecko

A few months ago, a colleague at TradeGecko and I visited the offices of a telco to negotiate them selling our software as part of a corporate business bundle. The person we met spent a fair amount of time explaining how their business works and how the salespeople divide their time selling software and mobile phones.

Mobile 60
article thumbnail

31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services, and so forth. eCommerce involves a lot more strategy from a marketer’s point of view. Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics.

More Trending

article thumbnail

The 12 Ironclad Rules for Issuing Press Releases

Kissmetrics

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.

article thumbnail

Plain And Not-So-Simple: eCommerce Fraud Management And The Solutions Available To Help

Forrester Omnichannel

This is a guest post from Lily Varon , a researcher serving eBusiness & Channel Strategy professionals. Data breaches. Customer payment and identity information hacked. Executive apology emails. Frustrated customers. The many steps to regain customer trust. It's an all too familiar story these days (check out this cool data graphic on the topic).

article thumbnail

How Digital Technologies Have Changed The Retail Store

Forrester Omnichannel

One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. I still find myself folding clothes I didn't unfurl and fixing hanger hooks to all face the same direction. Chalk it up to knowing how the sausage is made, or perhaps a logical side effect of working in eCommerce research, but I do most of my shopping online these days.

article thumbnail

Will London Underground Stations Become A New Delivery Option?

Forrester Omnichannel

The prospect of remote collection lockers and click & collect points replacing London Underground ticket offices sparked a round of strikes last week, creating havoc for commuters. The second round of planned strikes was only narrowly averted this week. Transport for London's ( TFL ) proposal to close 240 underground ticket offices and replace them with automatic ticket machines will result in a proportion of job losses for station staff but present an opportunity for TFL and UK retailers al

article thumbnail

The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

article thumbnail

Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

Order management systems (OMS's) typically haven't garnered the same attention as other commerce technology. Orchestrating online orders from the point of purchase through to the point of fulfillment was viewed (through the eyes of eBusiness professionals) as a back-office process. In fact, eBusiness professionals have historically paid little attention to these systems and were happy for them to be developed and minded by supply chain or enterprise architecture professionals.

article thumbnail

Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator

Kibo

Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator Chances are, if you’re reading this blog post, you’re a savvy consumer. You know which brands you like and can Google among the best of them. In fact, I’m willing to wager my morning bagel that you’re among the 78% of adults who research products online before making a purchase (Pew Research Center).

B2C 62
article thumbnail

Overcoming Fear of Abandonment in the Fast Lane

Kibo

Overcoming Fear of Abandonment in the Fast Lane We’ve all done it before – loaded up our online shopping carts with products we love, only to abandon minutes later. The question is why? Some of it has to do with the online shopping experience itself. Simply put, it’s more fun to shop than it is to pay. Still, driving conversion is big business in the fast lane of retail commerce.

article thumbnail

Go Cloud or Go Home: 7 Fast Facts to Help You Decide

Kibo

Go Cloud or Go Home: 7 Fast Facts to Help You Decide In today’s digital landscape, having your head in the cloud is a competitive advantage. If you’re thinking about implementing an eCommerce solution to capture more online sales while enabling the retail shopping experiences your customers love – such as inventory visibility, in-store pickup, and fast fulfillment through ship-from-store – chances are you’ve already begun weighing the pros and cons of an on-premise versus Cloud-based solution.

B2B 62
article thumbnail

Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

article thumbnail

Customer Fulfillment is Key to Building a Top-Shelf Furniture Company

Kibo

Customer Fulfillment is Key to Building a Top-Shelf Furniture Company Started in 1995, OFM has evolved into one of the country’s leading sellers of office furniture for general businesses, schools, government offices and hospitals. Blessed with an eye for spotting elegantly designed, high-quality furniture, the Zalcberg family has sustained an unwavering commitment to delivering unrivaled value to their customers, offering top quality office furniture at affordable prices along with high-touch c

article thumbnail

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World

Kibo

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few. And with these options, retailers are facing new challenges each day. One major challenge is maintaining in-store foot traffic in an omni-channel marketplace.

Channel 62
article thumbnail

Improve In-Store Merchandising with Real-Time Inventory Data

Kibo

Improve In-Store Merchandising with Real-Time Inventory Data With the dizzying array of shopping choices and channels, finding products is as easy as clicking a button. But if your customers don’t find the products they want, they’ll move on quicker than you can type “Amazon.” To avoid losing a sale, not to mention a customer, retailers must make smart merchandising decisions to connect customers with the products they want over the channels they prefer, before they look elsewhere.

article thumbnail

Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. And that requires great communication. But legacy eCommerce platforms often suffer from poor communication between the front-end and OMS.

article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

article thumbnail

Why Customer Care Will Win the Sale

Kibo

Why Customer Care Will Win the Sale Consumers are largely motivated by one thing: Price. And with the proliferation of omnichannel technology in the retail space , today’s shopper can easily access product information anytime, anywhere, making it easier than ever to find the best deals. With a wealth of information at their fingertips, including product details, promotions, coupons, and sales, consumers have become even more selective with what they spend their money on and who they spend their

article thumbnail

5 Tips for Improving Your Omnichannel Customer Experience

Kibo

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.

article thumbnail

Site Privacy Policy

Dynamic Yield

Privacy Policy DYNAMIC YIELD, INC. WEBSITE PRIVACY POLICY Last Updated August 30, 2016 Dynamic Yield Ltd. (“DY” “we“, “our” or “us“) respects the privacy of the users of its website at [link] (the “Website”) and of its services, which operate across both DY’s Site as well as those of third parties (and together with the […]. The post Site Privacy Policy appeared first on Dynamic Yield.

article thumbnail

5 Marketing Personalization Books Every Marketer Must Read

Dynamic Yield

Published this year, each of these books offers a unique approach to the new paradigm shift in personalization. The post 5 Marketing Personalization Books Every Marketer Must Read appeared first on Dynamic Yield.

Books 53
article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

Omnichannel Personalization

Dynamic Yield

Omnichannel personalization and experimentation, together in one platform Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads Transform static content into personalized experiencesChange any static content element such as hero banners, calls-to-action buttons, promotional areas, and more, and tailor it to each user or segment, optimized for […].

article thumbnail

Crafting a Successful 4-Step Conversion Optimization Strategy

Dynamic Yield

Suggesting a simple, yet effective, 4-step model for building a successful conversion optimization plan. The post Crafting a Successful 4-Step Conversion Optimization Strategy appeared first on Dynamic Yield.

article thumbnail

Request a Demo

Dynamic Yield

The post Request a Demo appeared first on Dynamic Yield.

Demo 53
article thumbnail

Personalized Landing Pages: A Recipe for Success

Dynamic Yield

To truly succeed as a landing page chef, you need the competitive advantages that will keep you ahead of the curve. The post Personalized Landing Pages: A Recipe for Success appeared first on Dynamic Yield.

53
article thumbnail

5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

article thumbnail

Get a Demo

Dynamic Yield

Get in touch with the Dynamic Yield Team Find out why leading brands choose Dynamic Yield Personalization. Discover top use cases and success stories for your industry. Learn how Dynamic Yield can help you increase your revenue. Trusted by companies such as GET YOUR DEMO PLEASE TELL US A BIT ABOUT YOURSELF: The post Get a Demo appeared first on Dynamic Yield.

Demo 53
article thumbnail

Automated Conversion

Dynamic Yield

The post Automated Conversion appeared first on Dynamic Yield.

52
article thumbnail

Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia

Dynamic Yield

Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process. The post Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia appeared first on Dynamic Yield.

Books 52
article thumbnail

Playtech Partners with Dynamic Yield to Deliver Personalization to Global eGamers

Dynamic Yield

Leading Automated Conversion Optimization Platform Implemented to Improve User Funnel and Experience for World’s Largest Online Gaming Software TEL AVIV, Israel (October, 21, 2014) – Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech, the world’s largest online gaming software and services supplier.

article thumbnail

NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.