Forrester eCommerce
OCTOBER 11, 2016
Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce's annual conference, Dreamforce. The event itself was ripe with discussions on social responsibility and charity, but most attendees, including myself, attended for other reasons. We wanted Salesforce to pull back the curtains on what it saw for the future of sales.
Bryan Eisenberg
APRIL 25, 2016
Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size.
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Traffic and Sales
SEPTEMBER 13, 2016
This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for eCommerce so that they showcase your products in the best possible way and give your store a professional look.
My Wife Quit Her Job
NOVEMBER 30, 2016
I’m really happy to have my friend Bjork Ostrum on the podcast today. While Bjork and I have not met in person, we have mutual friends in Erin Chase and Jim Wang, both of whom I’ve had on the podcast in previous episodes. Bjork runs the very popular site Pinch Of Yum where he blogs about food. And when I say that his site is popular, I mean that it is crazy popular.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
DECEMBER 20, 2016
When I search for “marketing metric recommendations,” I found 26 million different articles. With another search of “marketing metrics examples,” I found 968,000 articles. The frustrating part of this is that I could not find any one article in the first three pages of results that I completely agreed with from start to finish!
Store Growers
OCTOBER 12, 2016
I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester Omnichannel
NOVEMBER 2, 2016
The role of the store is changing. Consumers are increasingly able to research products and services they are interested in buying, via their own digital devices, anywhere they choose - whether it's browsing on their tablet while watching TV or their smartphone during the morning commute. Customers often arrive in store armed with a wealth of information, which can put sales associates on the back foot.
A Better Lemonade Stand
DECEMBER 6, 2016
In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand.
Bootstrapping Ecommerce
DECEMBER 16, 2016
This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce.
GetElastic
AUGUST 24, 2016
In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
OCTOBER 6, 2016
The first week of October witnessed the start of the holiday sales season in India as the big three online retailers -- Flipkart, Amazon, and Snapdeal -- launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India has witnessed significant growth during the past five years, powered by highly funded online retail companies that bought growth through discounts.
Bryan Eisenberg
APRIL 4, 2016
Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic. If you can’t turn that traffic into sales or leads, then the traffic is wasted. Knowing how to collect and use the data generated can be difficult if you don’t have the best tools.
Traffic and Sales
JULY 5, 2016
People shop online for all sorts of reason. Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls. There’s also those who are looking for unique products with a cult following that can’t be found anywhere else.
My Wife Quit Her Job
NOVEMBER 23, 2016
Jen DePaoli is a student in my Create A Profitable Online Store Course and I’m really happy to have her on the show today. Jen runs ShowerCurtainHQ.com where she sells shower curtains online. What I love about Jen is that she hustles, she’s constantly finding new ways to expand her business and she’s not afraid to try a variety of different business models.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Groove
DECEMBER 15, 2016
How often do you get to leave work early on a Thursday afternoon to drink beer, enjoy a wine tasting, eat pizza, win prizes, and hear an awesome speaker and expert on one of the most relevant topics in marketing?
Store Growers
JUNE 16, 2016
When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t.
Canonicalized
DECEMBER 5, 2016
Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now!
Forrester Omnichannel
MAY 10, 2016
Omnichannel fulfillment services have indubitably piqued the interest of today's retail leaders; nearly one-third of the retail organizations we surveyed already support "buy online, pick up in store" (BOPIS) functionality or have plans to implement the technology by the end of next month. However, proponents of omnichannel fulfillment are starting to recognize that simply offering services like BOPIS does not in itself lift the bottom line. eBusiness professionals must actively ensure that thes
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
A Better Lemonade Stand
NOVEMBER 22, 2016
Drop shipping enables you sell products you don't own, so you can focus on the marketing, customer support and daily functions of your store. Instead of investing thousands of dollars into product inventory that may or may not sell, you can invest your resources into paid ads, SEO, and content marketing. The post How To Start a Dropshipping Business In a Week appeared first on A Better Lemonade Stand.
Bootstrapping Ecommerce
JULY 29, 2016
This is a guest post by Scott Stone, CMO at Chargeback. Ecommerce merchants, from brand-new to industry veterans, experience chargebacks. In 2016, ecommerce will lose $6.7 billion to fraud, according to data from LexisNexis and eMarketer. Chargeback fraud and friendly fraud represent 71 percent of those losses. Unfortunately, many of these same merchants are unaware […].
GetElastic
APRIL 28, 2016
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand.
Forrester eCommerce
AUGUST 5, 2016
Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. In fact, some retailers added video production to their existing photography process and they're using the same equipment.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Bryan Eisenberg
JUNE 2, 2016
I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project?
Traffic and Sales
JULY 17, 2016
Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year. I asked him what was the key to his success and he listed a few things and then just cut to the chase and said: Honestly, I think picking a niche product and sticking with it has been the main reason for our success. This is underrated advice. In a world where there are so many options and so many different strategies, just picking a niche and picking 1 strategy at a time and sticking with it is
My Wife Quit Her Job
NOVEMBER 16, 2016
Today, I’m happy to have Ryan Deiss on the show. Now I’ve actually been following Ryan for quite some time. He is the founder and CEO of Digital Marketer and over the last 3 years, he’s invested over 15 million on marketing tests, generated tens of millions of visitors and sent over a billion emails. He is an expert when it comes to online marketing and brand building.
Jumpshot
AUGUST 9, 2016
Yesterday, Walmart officially announced it will acquire Jet.com, an online marketplace akin to Amazon, for $3 Billion as part of their efforts to boost the brand’s online transactions and challenge Amazon. Two-year-old Jet recently released financial information on the company, which peaked our interest. We cross referenced its online sales activity with this information to assess the potential acquisition and found that the online purchase activity does not line up with the reported figures.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Store Growers
NOVEMBER 28, 2016
High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work.
Canonicalized
JANUARY 16, 2016
We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move!
Forrester Omnichannel
APRIL 27, 2016
Note: If you're a Forrester client, you can jump straight to the full report here. The other day, I stopped by my bank's ATM to get some cash. After entering my card and PIN and while waiting for my money ( during which I was a captive audience ), I was presented with an ad for a new service from the bank. Unfortunately, the ad's call-to-action was a message telling me to call the bank's 1-800 number to find out more.
A Better Lemonade Stand
DECEMBER 13, 2016
Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along. The post Carrd Review: Beautiful and Easy Landing Pages appeared first on A Better Lemonade Stand.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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