Forrester eCommerce

NOVEMBER 11, 2015

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together. Like the evolution of the products themselves, the rulebook on monetizing them is also evolving: firms are replacing the simple one-time sales models of yore with subscription and consumption-based business models tha

Subscription 268

Subscription B2C Demo B2B 268

TradeGecko

DECEMBER 10, 2015

‘Want to wholesale online?’, we ask. ‘Thinking about it.’, you reply. You do think it’s time to move your wholesale business into the B2B eCommerce space, especially after you finished all your personal holiday shopping from the comfort of your couch on Cyber Monday - why shouldn’t wholesaling be that easy too?

B2B 100

B2B eCommerce 100

Forrester Omnichannel

JULY 27, 2015

Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.

Omnichannel 99

Omnichannel Telecommunications Customer Loyalty Technology 99

Bootstrapping Ecommerce

DECEMBER 10, 2015

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce.

eCommerce 61

eCommerce Conversion Optimization 61

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Whisbi

NOVEMBER 25, 2015

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships. So the question for automotive companies is “How to start to sell more cars online?”.

Automotive 60

Automotive Books Download Customer 60

Dynamic Yield

JULY 21, 2015

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.

Shopping Carts 53

Shopping Carts Customer Recommendation Technology 53

Forrester eCommerce

SEPTEMBER 8, 2015

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

eCommerce 218

eCommerce Management Customer 218

Forrester eCommerce

JUNE 17, 2015

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] But as my colleague Sucharita Mulpuru discusses in her latest report , the kids are overrated. History has shown us that technology innovation has an impact on all generations --even if adoption rates and motivations differ by age.

Technology 186

Technology Consumer Omnichannel Mobile 186

Forrester eCommerce

JUNE 11, 2015

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT

Technology 186

Technology eCommerce Improvements Information 186

Forrester eCommerce

SEPTEMBER 25, 2015

Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone. Several factors will drive this trend, including the falling average selling price of smartphones, the increasing availability of low-cost data plans, greater 3G penetration, and the continued rise of mobile messaging apps, social media, mComm

Social Media 170

Social Media Mobile Presentation eCommerce 170

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

TradeGecko

DECEMBER 2, 2015

You’re a wholesaler. (hi, wholesaler!) As a successful one, you probably spend a lot of time thinking about growing your business, increasing your sales, and fulfilling your customer’s needs. We bet you also spend a lot of time looking into ways to make your operations smoother and make it easier for your customers to buy from you.

Fulfillment 90

Fulfillment Operations Customer B2B 90

Forrester Omnichannel

APRIL 16, 2015

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin? I can get suggestions from my coworkers, peruse user reviews on my phone on the bus ride home, actually touch and feel the product in person at a sports shop nearby, watch video ads at home on my tablet. the list goes on.

Mobile 90

Mobile Omnichannel Channel Consumer 90

Forrester Omnichannel

JULY 30, 2015

Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.

Channel 87

Channel Omnichannel Customer Experience Management 87

Whisbi

DECEMBER 2, 2015

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba). “It’s almost like sleeping with the enemy.

Mobile eCommerce 56

Mobile eCommerce eCommerce Mobile Marketing 56

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Whisbi

DECEMBER 9, 2015

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores.

Mobile 53

Mobile Mobile eCommerce eCommerce Omnichannel 53

Dynamic Yield

JUNE 15, 2015

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield.

Marketing 53

Marketing 53

Dynamic Yield

MARCH 8, 2015

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield.

SEO 53

SEO Search Marketing Marketing 53

Dynamic Yield

FEBRUARY 12, 2015

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

Marketing 53

Marketing 53

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Dynamic Yield

JANUARY 26, 2015

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

Marketing 52

Marketing SEO Social Media Search Marketing 52

Dynamic Yield

FEBRUARY 2, 2015

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

Marketing 52

Marketing 52

Whisbi

NOVEMBER 18, 2015

Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. ♦ Customers visited dealerships and talked directly with salespeople. ♦ Staff in dealerships answered questions and explained the benefits and features of different models of cars to clients. ♦ Clients had a test drive or went to another dealership until a car was purchased.

Automotive 45

Automotive Customer Online Retail Information 45

Whisbi

NOVEMBER 6, 2015

The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold. Meanwhile, the first commercial car sales was made by Charl and Frank Duryea in 1893.

Automotive 45

Automotive Reference Omnichannel Technology 45

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Whisbi

OCTOBER 27, 2015

Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models. In 2015, the number of car models sold in the US totals 265, where 43 are new. Globally the best-selling car in the world is the Toyota Corolla (selling 122,325 in 2014) followed by the Ford Focus (102,508) and the VW Golf/Rabbit (95,214). The Frankfurt Motor Show every year defines current global automotive trends.

Automotive 45

Automotive Presentation Fashion Channel 45

Dynamic Yield

MARCH 2, 2015

Dynamic Yield empowers travel sites to act on data to increase loyalty and deliver exceptional value to each customer. The post Travel appeared first on Dynamic Yield.

Travel 53

Travel Customer 53

Dynamic Yield

SEPTEMBER 21, 2015

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Recommendation 51

Recommendation Marketing eCommerce 51

Dynamic Yield

OCTOBER 28, 2015

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield.

Marketing 50

Marketing 50

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Dynamic Yield

JUNE 3, 2015

How to make sure you make the right data based decision in 6 easy steps. The post 7 Questions to Improve Your Data-Based Web Analytics Decisions appeared first on Dynamic Yield.

Improvements 49

Improvements 49

Dynamic Yield

JUNE 28, 2015

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield.

Marketing 49

Marketing 49

Dynamic Yield

NOVEMBER 11, 2015

Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield.

Recommendation 48

Recommendation 48

Dynamic Yield

AUGUST 11, 2015

Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.

Customer Experience 48

Customer Experience Customer Improvements Marketing 48

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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