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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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TikTok Shop Expands Refurbished Electronics Business to the U.S.

Retail TouchPoints

TikTok Shop has expanded the refurbished electronics product category to U.S. Sellers also are required to provide a one-year warranty for all refurbished electronics sold via TikTok Shop. Only refurbished electronics with a rating of “Premium” or “Excellent” will be sold on the platform.

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Apparel Ousts Electronics as Most Popular Online Shopping Category

Retail TouchPoints

Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the impact of consumers becoming more comfortable shopping online and new tools emerging to enhance the digital shopping experience. In a survey of 2,000 U.S. In a survey of 2,000 U.S.

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NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

Retail TouchPoints

Electronics Have Developed Post-Pandemic ‘Stickiness’. A major reason for the jump in post-pandemic spending is electronics. I would note though that there are some differences in the types of electronics people are buying this year compared to last year,” said Cullen. “

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The Trends You Need to Succeed This Holiday Season

Here are some of the key findings that’ll get you ready for the holiday rush: Grocery & Gourmet Food had the highest sales growth Levi’s had the biggest YoY sales growth among brands at +92% 8 out of 10 of the top searches were for electronics & home appliances Get the edge you need to capture shopper interest this season.

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Newegg Expands Resale Offering with ‘Refreshed’ Program for Electronics, Appliances

Retail TouchPoints

Online electronics and appliance marketplace Newegg is making a big push into resale with the debut of Newegg Refreshed , a refurbishment program for pre-owned products. Ebay also expanded its assortment of refurbished electronics and appliances in late 2021 and continues to expand the program.

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Fresh Market Aims to Improve Inventory Management with New Tech, Including Electronic Shelf Labels

Retail TouchPoints

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.