article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

article thumbnail

Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

Combining these systems allows you to use electronic tracking to easily scan barcodes during counts to improve accuracy, while using your own system for organization and search. This gives you maximum control over your system, while allowing for the most efficient electronic counts. Cross-Channel Inventory. Establish Standards.

Channel 414
article thumbnail

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

Consumer 286
article thumbnail

ChannelAdvisor’s Brand Analytics Helps Electronics Seller Power Double-Digit Growth Without Increasing Ad Spend

ChannelAdvisor

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. As a leader in the electronics vertical, one enterprise seller based in the UK had an ambitious goal: expand business while improving profitability.

article thumbnail

Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” The top five themes include: 1.

ACH 285
article thumbnail

2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber.

Retail 295