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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

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Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

Combining these systems allows you to use electronic tracking to easily scan barcodes during counts to improve accuracy, while using your own system for organization and search. This gives you maximum control over your system, while allowing for the most efficient electronic counts. Cross-Channel Inventory. Establish Standards.

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

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ChannelAdvisor’s Brand Analytics Helps Electronics Seller Power Double-Digit Growth Without Increasing Ad Spend

ChannelAdvisor

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. As a leader in the electronics vertical, one enterprise seller based in the UK had an ambitious goal: expand business while improving profitability.