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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels.

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Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

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Multichannel Commerce Series: Fulfill Customer Expectations

ChannelAdvisor

This is the fourth installment in our new, weekly blog series on multichannel commerce. Read How to Connect to the Right Channels , Market at the Right Time and Sell Wherever Consumers Shop. . When you sell across multiple channels, understanding and meeting your SLAs can make or break your channel partnerships.

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Multichannel Commerce Series: Fulfill Customer Expectations

ChannelAdvisor

This is the fourth installment in our new, weekly blog series on multichannel commerce. Read How to Connect to the Right Channels , Market at the Right Time and Sell Wherever Consumers Shop. . When you sell across multiple channels, understanding and meeting your SLAs can make or break your channel partnerships.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper. Multi-local commerce prioritises the shopper. It puts customers at the center of decision-making.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Multi-channel automation.

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Navigating the digital noise at B2B Online

GetElastic

Another panel you should check out on Day 1 focuses on multichannel strategy and how to avoid and manage channel conflict: Optimizing Your Multi-channel Strategy for eCommerce Success. This session is focused on mastering data management and leveraging data to improve CX.

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