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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. We know customers […]

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. How this data can help.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Industry experts agree that competitor analysis is an integral part of search marketing success. When its results are integrated into your strategy, competitor analysis can improve many aspects of your marketing, including your conversion rate. What was the result?

Marketing 350
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Google’s Free Listings: A Year in Review

ROI Revolution

Apparel & Accessories and Electronics clients seem to see the least impact on total traffic, while Furniture is seeing the largest impact. It’s seemingly less of an interest click and more of a ready-to-purchase click. Industry Analysis. We also grouped all of the domains from this sample into general industry categories.

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Infographic: The State of the Food & Beverage Industry

ROI Revolution

Get the latest stats from other industries below: The State of Electronics The State of Home Goods The State of Apparel The State of Health & Wellness The State of Automotive. Send a message to our team today to explore the profitable wins we can uncover for your business. Hungry for more industry data and trends?

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The State of Paid Search & PPC Strategy

ROI Revolution

As of Q3 2021, the beauty industry was the most impacted with a 41% year-over-year rise in CPCs, followed by home & garden at 33%, apparel at 24%, and electronics at 21%. The growth in paid search CPCs could explain why PPC advertising is less of a focus this year for brands that make less than $10 million in annual revenue.

PPC 78
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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA).