Retail TouchPoints

JULY 16, 2024

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. 27-28), in person events also will take place in Paris (Oct. Starting in Atlanta (Sept. 4-5), Shanghai (Oct.

Events 262

Events Marketing Customer Experience Retail 262

Forrester eCommerce

AUGUST 15, 2023

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

Events 368

Events B2B Marketing 368

Forrester eCommerce

JULY 11, 2024

Too many organizations treat their event technology as a tactical rather than a strategic asset, with different teams selecting and deploying solutions in silos. Consolidating on to a single All-In-One event management platform solves these challenges, and also helps teams deliver more personalized, and digital-centric […]

Events 273

Events Management Technology B2B 273

Forrester eCommerce

OCTOBER 11, 2024

Read this blog for Forrester's key takeaways from retailers competing with Amazon's October Prime Day sales event.

Events 195

Events Retail Blog Customer 195

Retail TouchPoints

JULY 18, 2024

Events are one of the most powerful tools a brand can use to build emotional connections with its audiences, boost loyalty and ultimately drive sales. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

Events 263

Events Social Media Consumer Marketing 263

Forrester eCommerce

DECEMBER 21, 2020

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 446

Events B2B Marketing Management 446

Retail TouchPoints

JUNE 12, 2024

While in-store experiences have long been a focus for retailers, offsite events have emerged as a new frontier. When executed effectively, this strategy has the potential to transform how consumers interact with brands, creating a symbiotic relationship between the event and the store. Extend the festival buzz beyond the event.

Events 264

Events Social Media Arts Fashion 264

Retail TouchPoints

JUNE 13, 2024

Poshmark has introduced Posh Party Live , daily events that will each be merchandised to a unique theme such as summer neutrals or luxury goods. During Posh Party Live events, shoppers can search and shop everything related to the theme, including items from the millions of unique listings on Poshmark, current Posh Shows and brands.

Events 264

Events Fashion Technology Other 264

Forrester eCommerce

AUGUST 11, 2020

This week, we have seen two examples of physical channel events take shape after almost six months of virtual. In earlier research around communities, I have pointed to the 150 events per year that were happening before COVID-19. Most of these events carried on virtually, with mixed results.

Events 488

Events Channel Customer 488

Retail TouchPoints

OCTOBER 12, 2023

Sales during Amazon ’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from Salesforce. Among the best-selling categories during this year’s event — which took place Oct. In the U.S.,

Recommendation 294

Recommendation Events Beauty and Health Apparel 294

Canadian Special Events

NOVEMBER 19, 2024

Illuminarium Toronto is a venue that transforms events from ordinary to extraordinary. Located in the heart of Toronto’s Distillery District, this unique space offers event planners a completely customizable environment, making it the ideal backdrop for corporate events, galas, product launches, and brand activations.

Events 52

Events Social Media Presentation Arts 52

Forrester eCommerce

AUGUST 24, 2022

On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives.

Events 360

Events Technology Marketing Other 360

Retail TouchPoints

APRIL 26, 2024

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok.

Events 275

Events Shipping Other Customer 275

Forrester eCommerce

JUNE 17, 2024

Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right?

Banking 432

Banking Events Technology 432

Forrester eCommerce

MARCH 23, 2022

Hybrid is very much in vogue as marketing leaders look to develop an event mix which delivers audience flexibility, digital insight and improved engagement. Indeed, in a survey we ran late last year, 58% of respondents agreed that all flagship events would be hybrid within 24 months.

Events 369

Events B2B Improvements Marketing 369

Retail TouchPoints

MARCH 7, 2023

Lowe’s has launched its second annual “Into the Blue” product pitch event, inviting entrepreneurs and businesses of all sizes to apply to get their products on the home improvement retailer’s shelves. During the inaugural event, 270 suppliers were selected to pitch their products live to the Lowe’s merchandising team.

Events 279

Events Improvements Marketing Customer 279

Retail TouchPoints

FEBRUARY 2, 2023

Unclaimed Baggage , which sells luggage that airlines haven’t been able to reunite with its original owners, will host a “ Love Luggage ” event in its Scottsboro, Ala. The in-store event is part of the retailer’s “Bling Week,” taking place Feb. store on Feb.

Events 276

Events Jewelry Gifts Accessories 276

Forrester eCommerce

JANUARY 5, 2024

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Events 284

Events B2B Operations Marketing 284

Canadian Special Events

OCTOBER 22, 2024

In the heart of Montreal, the United Hatzalah Montreal Cocktail Event by C3 Events, a Montreal-based production company, transformed a luxury showroom into a beacon of hope. Known for their creative and customized approach to event design, C3 Events infused the space with elegance and warmth.

Events 95

Events Social Media Information Customer 95

Retail TouchPoints

OCTOBER 19, 2023

Amid record-breaking heat waves this past summer, many communities faced some intense weather events that caused significant power outages. For retailers relying on critical IT systems to support both in-store and ecommerce sales, outages from significant weather events can have a big impact on business. Invest now to save later.

Events 261

Events Retail Telecommunications Point of Sale 261

Forrester eCommerce

AUGUST 4, 2020

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

Events 395

Events B2B Customer Experience Technology 395

Canadian Special Events

SEPTEMBER 13, 2024

Last week, I had the pleasure of sitting down with Shanee Silver, Co-Owner and Head of Events at Heart Space Events. Event activations are not limited to food-based experiences. My 2cents Quality of life has become a pillar for many event professionals, especially in the wake of the pandemic. JK: Where are you going?

Events 105

Events Social Media Other Blog 105

Retail TouchPoints

MAY 30, 2023

The Rise of the Retail Sales Event Annual holiday events are still important, but the industry has recognized that bespoke, manufactured sales events can be more appealing to shoppers. Amazon Prime Day takes the majority of “event-driven” sales — and it’s still growing. Prime Day has gone from a one-day sale to two days.

Events 278

Events Retail Consumer Presentation 278

Retail TouchPoints

FEBRUARY 10, 2023

Dick’s Sporting Goods is expanding its partnership with online marketplace SidelineSwap , with plans to host a series of 200 sports gear trade-in events across 19 states in the first half of 2023. At the trade-in events, customers can exchange their used sports gear for Dick’s gift cards to use toward their next purchase. .

Events 264

Events Sporting Goods Outdoor Gifts 264

Kissmetrics

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

Events 363

Events Social Media Information Recommendation 363

Retail TouchPoints

JULY 7, 2022

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

POS 278

POS Gifts Events Mobile 278

Retail TouchPoints

APRIL 16, 2024

through an ongoing series of trade-in events. During these events, Dick’s customers can bring in their used sports gear for evaluation by SidelineSwap experts. As the partnership moves into its third year, SidelineSwap’s recommerce services will be available at more Dick’s locations across the U.S.

Sporting Goods 147

Sporting Goods Events Outdoor Apparel 147

Retail TouchPoints

JUNE 20, 2023

Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook.

Events 312

Events Channel Consumer Customer 312

Groove

DECEMBER 7, 2023

Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Etail West 2024 Palm Springs Agenda & Speakers eTail West 2024 in Palm Springs is set to be one of the best events of the year in the retail and eCommerce industry.

Events 195

Events Social Media Download eCommerce 195

Canadian Special Events

NOVEMBER 20, 2024

When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. who says, “Think jewel tones mixed with metallics and over-the-top textures and patterns.”

Events 52

Events Outdoor Gifts Social Media 52

Forrester eCommerce

MARCH 25, 2020

It’s a rough time to be planning or managing a large, in-person event. Marketers and sellers rely on events to support campaigns that generate […]. The COVID-19 virus has made canceling or delaying customer gatherings, seminars, conferences, and trade shows of any size essential.

Events 396

Events Seminar Technology Management 396

Retail TouchPoints

JUNE 14, 2023

“As we celebrate our 20th anniversary this year, we’re focused on highlighting on-site events and shopper engagement across all platforms including social media, online deals and on-site activations.” The space also is working with its retail partners to enable sidewalk sales during holiday and event operations.

Events 276

Events Technology Outdoor Retail 276

Forrester eCommerce

OCTOBER 29, 2020

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.

Events 459

Events B2B Technology Marketing 459

Retail TouchPoints

JANUARY 27, 2022

The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

Events 319

Events Retail Internet Retail Workshop 319