Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 341

B2B Events Marketing Customer Experience 341

Forrester eCommerce

JUNE 17, 2024

Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right?

Banking 432

Banking Events Technology 432

Retail TouchPoints

JULY 16, 2024

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. 27-28), in person events also will take place in Paris (Oct. Starting in Atlanta (Sept. 4-5), Shanghai (Oct.

Events 263

Events Marketing Customer Experience Retail 263

Forrester eCommerce

NOVEMBER 27, 2024

Knowledge Management (KM) is experiencing an exciting transformation fueled by the merging of generative AI and human-centered practices.

Events 440

Events Management Information Technology 440

Forrester eCommerce

JULY 11, 2024

Too many organizations treat their event technology as a tactical rather than a strategic asset, with different teams selecting and deploying solutions in silos. Consolidating on to a single All-In-One event management platform solves these challenges, and also helps teams deliver more personalized, and digital-centric […]

Events 273

Events Management Technology B2B 273

Forrester eCommerce

SEPTEMBER 11, 2023

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

Technology 434

Technology Events Customer Information 434

Retail TouchPoints

JUNE 12, 2024

While in-store experiences have long been a focus for retailers, offsite events have emerged as a new frontier. When executed effectively, this strategy has the potential to transform how consumers interact with brands, creating a symbiotic relationship between the event and the store. Extend the festival buzz beyond the event.

Events 264

Events Social Media Arts Fashion 264

Forrester eCommerce

SEPTEMBER 16, 2024

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

Events 243

Events B2B Operations Marketing 243

Retail TouchPoints

JULY 18, 2024

Events are one of the most powerful tools a brand can use to build emotional connections with its audiences, boost loyalty and ultimately drive sales. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

Events 263

Events Social Media Consumer Marketing 263

Retail TouchPoints

APRIL 26, 2024

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok.

Events 275

Events Shipping Other Customer 275

Retail TouchPoints

JUNE 13, 2024

Poshmark has introduced Posh Party Live , daily events that will each be merchandised to a unique theme such as summer neutrals or luxury goods. During Posh Party Live events, shoppers can search and shop everything related to the theme, including items from the millions of unique listings on Poshmark, current Posh Shows and brands.

Events 264

Events Fashion Technology Other 264

Forrester eCommerce

MARCH 14, 2025

Forrester was invited to a Siemens Industry Analyst Day event focused on data centers in Zug, Switzerland and received presentations covering a wide variety of data center topics, as well as a tour of Siemens facilities showcasing the practical application of its strategy and products.

Events 221

Events Presentation Customer 221

Forrester eCommerce

OCTOBER 17, 2023

We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.

Events 431

Events Retail Customer 431

Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content.

Games 288

Games Social Media Presentation Events 288

Forrester eCommerce

SEPTEMBER 26, 2023

I attended the first day of the Intel Innovation 2023 developer’s conference to see how this venerable Silicon Valley giant was responding to AI and competitive pressure. What I found was a comeback story in progress, wrapped in a very heavy dose of AI, led by its dynamic CEO Pat Gelsinger. Intel hopes that AI […]

Events 406

Events Operations 406

Retail TouchPoints

OCTOBER 17, 2024

To celebrate the opening, Bloomie’s will be hosting a series of events and activations throughout the end of the year, including a winter wonderland event alongside the store’s ribbon-cutting with branded activations and exclusive gifts and a Holiday Bash on Dec. “This Shrewsbury Bloomie’s is a milestone for us.

Jewelry 264

Jewelry Gifts Accessories Events 264

Retail TouchPoints

OCTOBER 23, 2024

Additional benefits include exclusive member-only sales with steep discounts on products across all categories, including national brands; early access to major sales events such as Way Day; and priority customer service, with a dedicated phone line for fast, high-quality service. “We

Shipping Costs 278

Shipping Costs Shipping Subscription Events 278

Retail TouchPoints

NOVEMBER 13, 2024

Yet, as the final whistle blows and fans dissipate, the stadium grows quiet and, often, so does the neighborhood in which it lives until the next big event. One challenge is accommodating visitors and residents on game day who are not attending the event. Victory Park, Dallas. Image courtesy Arcadis.

Games 262

Games Food and Beverages Retail Department Stores 262

Retail TouchPoints

JANUARY 8, 2025

Poshmark won a 2024 Brand Experience Award for its hosting of online and in-person events and learning experiences. By transforming non-returnable items into resale opportunities with just one click, were empowering our customers to reduce waste and extend the life of their Rothys.

Fashion 276

Fashion Events Customer Marketing 276

Retail TouchPoints

MARCH 10, 2025

This could be Easter, Christmas, Black Friday or even during major sporting events such as the Super Bowl. Communication technology can allow associates to contact other associates, but also security personnel and emergency services in the event of a crime such as shoplifting. Automated technologies also can play a role here.

Retail 253

Retail Technology Events Improvements 253

Retail TouchPoints

MARCH 5, 2025

A parking lot can be transformed into a plaza with shaded seating and event programming. Converting them into community plazas, garden spaces or outdoor event areas encourages gathering and extends visitor dwell time. For struggling retail centers, small but strategic interventions can make a huge impact. Foster public gathering.

Retail 205

Retail Outdoor Events Arts 205

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. If every brand within a category is competing for share of voice during these key marketing events, it can lead to customer fatigue.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

DECEMBER 3, 2024

We’ve also added services like ear piercing, a children’s play area and family-friendly events like free Santa Claus appearances in the new and remodeled stores. We have product engraving events so people purchasing their Stanley water containers can get them engraved; that makes it a great gifting experience.

POS 286

POS Gifts Operations Arts 286

Retail TouchPoints

NOVEMBER 26, 2024

True Rewards gives our highest spending customers unique perks tied to our brand activations, such as early access to collaborations, exclusive opportunities to attend music events, Team True meet-and-greets and other ‘can’t buy’ experiences that live at the intersection of sports, music and culture.”

Social Media 288

Social Media Gifts Omnichannel Reference 288

Retail TouchPoints

OCTOBER 27, 2024

The year-long program will allow seven members of “Gen Zalpha” (the group bridging the gap between Gen Z and Gen Alpha) to participate in the retailer’s branding in multiple ways, including styling photo and video shoots, creating content, hosting events and sharing their personal stories to motivate others to do the same.

Social Media 321

Social Media Magazine Consumer Payment Services 321

BigCommerce

MARCH 4, 2021

Ecommerce was an industry already in flux when the events of 2020 really turned things on their head. Here are…

eCommerce 526

eCommerce Events 526

Retail TouchPoints

JANUARY 15, 2025

Battery-powered wireless payment terminals add an extra layer of resilience in the event of a power outage or wireless connectivity failure. Equally, the terminal app should have been designed to support alternative transaction processing flows.

Payment Services 279

Payment Services Merchant Services Payments POS 279

Groove

OCTOBER 10, 2024

Here are two types of campaigns commonly used in Shopify email marketing: Seasonal Campaigns Seasonal campaigns take advantage of major holidays or sales events to promote special offers. They are typically time-sensitive, pushing customers to act quickly and take advantage of discounts or limited-time promotions.

Shopify 354

Shopify Merchant Services Marketing Recommendation 354

Retail TouchPoints

OCTOBER 11, 2024

And for those who don’t live in the area, or simply can’t wait until their next live event, the Doritos After Dark recipes also are available at DoritosAfterDark.com. Ticketholders for sports and live shows at the arena can head over to the restaurant to snag a table on a first-come-first-served basis.

Food and Beverages 264

Food and Beverages Events Consumer Marketing 264

Retail TouchPoints

DECEMBER 5, 2024

They likely need to host events, too, since store events are all the rage. . — the fulfillment scenarios really are endless. And don’t forget that they need to sell stuff! And process returns of stuff people don’t want! Keep the stores tidy. Follow evolving protocols as they relate to loss prevention. Personalize the experience.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

DECEMBER 4, 2024

Strengthening the Feedback Loop Moving forward, Calpak plans to capitalize on its new LA roots by using the store as a fixture for in-person events and community-building. We’ve done events where customers have come up to me because I host all our livestreams.

Travel 296

Travel Retail Demo Customer 296

Retail TouchPoints

OCTOBER 16, 2024

In preparation for the holiday rush, the NRF expects retailers to hire between 400,000 and 500,000 seasonal workers this year, a process that began for some retailers in October to support early holiday sales events. That total hiring number would represent a slight decrease from 2023, when retailers hired 509,000 seasonal associates.

Consumer 278

Consumer Events Retail Marketing 278

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

Retail 278

Retail Events Operations Management 278

Retail TouchPoints

DECEMBER 9, 2024

Instead of waiting for specific sales events, consumers particularly younger ones make purchases year-round, driven by immediate needs or viral trends. Consumers no longer wait for big sales events; they expect instant access to new products as soon as they see them while scrolling.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277