Forrester eCommerce

NOVEMBER 27, 2024

Knowledge Management (KM) is experiencing an exciting transformation fueled by the merging of generative AI and human-centered practices.

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Events Management Information Technology 431

Retail TouchPoints

JULY 16, 2024

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. 27-28), in person events also will take place in Paris (Oct. Starting in Atlanta (Sept. 4-5), Shanghai (Oct.

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Forrester eCommerce

JULY 11, 2024

Too many organizations treat their event technology as a tactical rather than a strategic asset, with different teams selecting and deploying solutions in silos. Consolidating on to a single All-In-One event management platform solves these challenges, and also helps teams deliver more personalized, and digital-centric […]

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Events Management Technology B2B 273

Forrester eCommerce

SEPTEMBER 11, 2023

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Retail TouchPoints

JUNE 12, 2024

While in-store experiences have long been a focus for retailers, offsite events have emerged as a new frontier. When executed effectively, this strategy has the potential to transform how consumers interact with brands, creating a symbiotic relationship between the event and the store. Extend the festival buzz beyond the event.

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Events Social Media Arts Fashion 264

Forrester eCommerce

SEPTEMBER 16, 2024

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

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Events B2B Operations Marketing 243

Retail TouchPoints

JULY 18, 2024

Events are one of the most powerful tools a brand can use to build emotional connections with its audiences, boost loyalty and ultimately drive sales. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

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Events Social Media Consumer Marketing 263

Retail TouchPoints

JUNE 13, 2024

Poshmark has introduced Posh Party Live , daily events that will each be merchandised to a unique theme such as summer neutrals or luxury goods. During Posh Party Live events, shoppers can search and shop everything related to the theme, including items from the millions of unique listings on Poshmark, current Posh Shows and brands.

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Events Fashion Technology Other 264

Retail TouchPoints

APRIL 26, 2024

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok.

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Retail TouchPoints

DECEMBER 20, 2024

In fact, Poshmark’s executive team considers its seller community to be so critical it has a rolling calendar of events and learning experiences specifically for this cohort. We host online and in-person events to help our community get over the hump of, How do I start [with livestreaming]?

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Forrester eCommerce

OCTOBER 17, 2023

We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.

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Events Retail Customer 431

Forrester eCommerce

SEPTEMBER 26, 2023

I attended the first day of the Intel Innovation 2023 developer’s conference to see how this venerable Silicon Valley giant was responding to AI and competitive pressure. What I found was a comeback story in progress, wrapped in a very heavy dose of AI, led by its dynamic CEO Pat Gelsinger. Intel hopes that AI […]

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Events Operations 406

Forrester eCommerce

OCTOBER 11, 2024

Read this blog for Forrester's key takeaways from retailers competing with Amazon's October Prime Day sales event.

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Events Retail Blog Customer 195

Forrester eCommerce

NOVEMBER 15, 2024

Scaleway hosted its third ai.PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.

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Events Customer 195

BigCommerce

MARCH 4, 2021

Ecommerce was an industry already in flux when the events of 2020 really turned things on their head. Here are…

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eCommerce Events 526

Forrester eCommerce

JULY 8, 2024

Paris Gets Ready To Welcome The World For the first time in history, the Summer Olympics opening ceremony will not be held in a stadium. Instead, on July 26, Americans will be glued to their screens as athletes sail down the Seine to inaugurate Paris 2024. Interest in these Games is high – A […]

Other 243

Other Events Games Customer Experience 243

Forrester eCommerce

SEPTEMBER 13, 2023

Get five tips for how to do that in this preview of our upcoming Security & Risk event in November. One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program.

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Forrester eCommerce

SEPTEMBER 24, 2024

This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.

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Forrester eCommerce

SEPTEMBER 27, 2023

The main attraction of this premier physical security event was the keynote delivered by the 43rd President of the United States, George W. The five-day event provided ample networking opportunities, over […]

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Events Management 395

Forrester eCommerce

OCTOBER 18, 2023

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.

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Customer Experience Events Customer 448

Retail TouchPoints

MARCH 14, 2024

Amazon has announced plans to host a Big Spring Sale in North America from March 20-25 that will feature product discounts available to all customers — not just Prime members as its summer and fall sales events typically do. Prime members will, however, receive access to exclusive deals throughout the event.

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Forrester eCommerce

OCTOBER 19, 2023

At the recent Workday Rising event, the company’s annual customer conference, Workday announced a new marketplace for its customers to find and deploy Workday-trusted AI solutions. While Workday Solutions Marketplace is not a new concept to Workday customers, what is new is the soon-to-arrive Workday AI Marketplace.

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Customer Events Information Technology 435

Forrester eCommerce

JUNE 25, 2024

Because it’s happening all the time to towns, municipalities, regional health systems, and small businesses lacking the resources to prepare for such an event. In a world of Scattered Spiders and Midnight Blizzards and UNC2452s, why is Arlington’s BEC important?

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Events Management Customer 362

Retail TouchPoints

SEPTEMBER 17, 2024

The National Retail Federation (NRF) and events organizer Comexposium , which collaborated on the inaugural NRF Big Show Asia Pacific in June 2024, will rebrand Paris Retail Week as NRF 2025: Retail’s Big Show Europe. The trade show and educational event will be held Sept. 16-18, 2025 at the Paris Porte de Versailles Pavilion.

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Forrester eCommerce

MAY 15, 2024

The event, still the top dog of cybersecurity events, was packed, with announcements and press releases galore. RSA Conference (RSAC) 2024 boasted 41,000 attendees, 600 exhibitors on the show floor, 425 sessions, and plenty of dashing around Moscone Center and its surrounding area for our analysts.

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Events Blog Management 300

My Wife Quit Her Job

MAY 28, 2024

In this episode, we discuss tips and strategies that we learned from the event. What You’ll Learn Recap of Sellers Summit 2024 Tip and strategies from Sellers Summit speakers Highlights from the event Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

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Games Books Events eCommerce 296

My Wife Quit Her Job

MARCH 29, 2024

Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. Last week, Toni and I attended the Ecommerce Fuel Live event in New Orleans, LA. This is part 2 of a series where we cover the gossip, the hallway conversations, the sessions, and some of the trends that we saw at ECF Live.

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Events eCommerce 296

Retail TouchPoints

SEPTEMBER 18, 2024

The Shein Live: Front Row event will kick off at 12 p.m. The livestream , hosted by Shein’s Renee Ariel and Julissa Bermudez, will feature six Shein customers who will model on the runway to showcase how specific items can be styled for real-life events and scenarios. PT on Sept.

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Fashion Social Media Events Mobile 273

Retail TouchPoints

JUNE 25, 2024

Amazon has announced the dates of its 10 th annual Prime Day event, which will take place from July 16 at 12:01 a.m. Not to be left behind, Amazon competitors already are setting their own summer sales dates, with both Target and Walmart announcing deal-rich events. PDT through July 17 across 23 countries, including the U.S.

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Events Electronics Travel Apparel 263

Forrester eCommerce

AUGUST 28, 2023

At the recent Five9 CX Summit event, I learned […] There is no proof that Michelangelo said this, but it is a beautiful metaphor apropos to building conversational AI (chatbots and voice self-service) applications with generative AI and large language models (LLMs).

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Events Customer Experience Customer 369

Forrester eCommerce

MARCH 29, 2023

This morning I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago. When he unveiled the themes the company would focus on in the coming years — hybrid work and resilience among them — he also said […]

Events 368

Events 368

Forrester eCommerce

MARCH 19, 2023

At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation.

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B2B Events Other Marketing 368

Retail TouchPoints

MAY 29, 2024

Petco Love , the nonprofit arm of pet care retailer Petco , will celebrate its 25th anniversary this weekend with a block party and adoption event at NYC’s Union Square Park. The event will mark one year since the flagship’s opening as well as the charity’s 25 years of work facilitating adoptions and supporting animal welfare organizations.

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Merchant Services Retail Events Supplies 272

Forrester eCommerce

AUGUST 10, 2023

In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]

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