Secondary Goals: Track These GA Events If You’re Doing A/B Testing
Kissmetrics
OCTOBER 1, 2021
Knowing how many times the “add-to-cart” action is triggered lets you split your audience into two categories: people who add items to their cart but remove them, i.e., shopping cart abandonment those who view a product page but don’t add the item to their cart. GA has detailed instructions for how to do this.
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