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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 446
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

The Lasting Effect of In-Store Events Successful in-store marketing today springs from the idea that there is more to a shop than its retail space. Often overlooked, but growing in potency, in-store events are a highly effective option to enthuse consumers and fuse experiences through physical and digital channels.

Events 277
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Four Questions To Ask When Selecting An All-In-One Event Management Platform

Forrester eCommerce

Too many organizations treat their event technology as a tactical rather than a strategic asset, with different teams selecting and deploying solutions in silos. Consolidating on to a single All-In-One event management platform solves these challenges, and also helps teams deliver more personalized, and digital-centric […]

Events 273
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Balancing AI and Humanity: Insights from KM’s Biggest Events in 2024

Forrester eCommerce

Knowledge Management (KM) is experiencing an exciting transformation fueled by the merging of generative AI and human-centered practices.

Events 431
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity. In this exclusive webinar, you'll learn to track the right data, forecast your cash inflows and outflows, and use strategic cash management to build a business that not only survives, but thrives!

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Shopify Google Tag Manager: The Essential Set Up Guide

Groove

Google Tag Manager integrates well with your Shopify store to enhance your digital marketing strategy. Integrating Google Tag Manager into your Shopify store can give you all the insights you need to take control of your marketing data. Why Shopify Google Tag Manager? Let's get started and walk you through it.

Shopify 304
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From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences

Retail TouchPoints

Events are one of the most powerful tools a brand can use to build emotional connections with its audiences, boost loyalty and ultimately drive sales. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

Events 263