Kissmetrics

MARCH 11, 2021

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

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365 Retail

OCTOBER 1, 2024

Over the past few years, retailing has experienced a great transformation through social media which has changed consumer purchasing behavior, interaction with brands as well as how they shop. The eMarketer report predicts that social commerce sales in the United States will surpass $100 billion by 2025.

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Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”. lift in ad recall, a 5.9%

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BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Event videos. Don’t believe me?

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Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content.

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Canadian Special Events

OCTOBER 22, 2024

In the heart of Montreal, the United Hatzalah Montreal Cocktail Event by C3 Events, a Montreal-based production company, transformed a luxury showroom into a beacon of hope. Known for their creative and customized approach to event design, C3 Events infused the space with elegance and warmth.

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Kissmetrics

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. Why Does Reputation Management Matter? confession.

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Canadian Special Events

SEPTEMBER 16, 2024

In celebration of Upper Canada Mall’s 50th birthday, an exciting Back-to-School Runway event took centre stage at the mall’s vibrant Centre Court, bringing together fashion, community, and nostalgia in a truly unique way. The event, designed by Rebecca Chan Events Inc. , The event, designed by Rebecca Chan Events Inc. ,

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Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways. million impressions.

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Canadian Special Events

DECEMBER 2, 2024

When we talk about sustainable events, we often focus on the technical aspects – waste reduction, carbon footprints, and procurement policies. But beneath these practical considerations lies a more profound, more personal journey that every event planner must navigate. They guide you toward what matters most. They add up.

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ROI Revolution

APRIL 23, 2021

For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. YouTube Leading Social Media Growth. Claim your copy!

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Canadian Special Events

OCTOBER 17, 2024

La Primavera Event Space is a stunning, purpose-built venue that provides everything downtown spaces offer, without the congestion, stress, and high costs. Recently renovated and impeccably maintained, this venue stands out for its flexibility, accommodating events from 100 to 1,000 guests.

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Retail TouchPoints

JUNE 14, 2023

As we continue to implement new strategies and elevate experiences for customers post-pandemic, it’s clear that shoppers want to feel connected to their communities,” said Debby LaMotte, General Property Manager at The Promenade Shops at Briargate in an interview with Retail TouchPoints.

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Retail TouchPoints

APRIL 3, 2024

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. Scheduling your content also saves you from having to manually update your digital signage every time the season changes or a special event arrives.

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Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

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Retail TouchPoints

MAY 10, 2022

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

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Retail TouchPoints

OCTOBER 2, 2024

The pre-recorded event featured a fitness theme with humorous video montages set at the “Pinterest Performance Center,” a fictional athletic facility for digital marketers. Performance+ tools help advertisers optimize their targeting, manage budgets and decrease campaign creation time through the use of AI and automation.

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Social Media Presentation Events Marketing 284

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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ROI Revolution

APRIL 15, 2021

Ad personalization is how the Facebook algorithm delivers ads to users most likely to be interested in a product or event. These updates include simplifying the Ads Manager interface and continuing to waive fees for businesses selling via Checkout on Shops through June 2021. Learn more here.

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ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. In response to Amazon Prime Day 2020 , Walmart announced a massive online sales event from Oct. That being the case, Facebook announced that as early as October 12th, it will be phasing out its 28-day click attribution within Ads Manager.

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Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. You can even manage who can access the video.

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365 Retail

AUGUST 5, 2022

We look specifically at the event management industry and how AI is being integrated. . The intersection between big data and AI allows event planners to send group-specific information on forthcoming events to the people who would most want to attend, from exhibitors to attendees. Event Managers And AI .

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Canadian Special Events

SEPTEMBER 5, 2024

photo: paddy-o-sullivan Addressing the specific risk posed by protesters, activists, and violent individuals at events requires a nuanced and proactive approach. Event organizers must anticipate potential disruptions and have robust strategies in place to ensure attendees’ safety and maintain the event’s integrity.

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Canadian Special Events

NOVEMBER 20, 2024

When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. who says, “Think jewel tones mixed with metallics and over-the-top textures and patterns.”

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Kissmetrics

OCTOBER 1, 2021

For example, the personal trainer might also want to know how many people share their content on social media, or sign up for their newsletter while on their website: Knowing the answers to these questions offers additional insight into how well the content is performing—rather than tracking submission form sign-ups alone.

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Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. However, managing brand equity is no easy task. Consistent brand messaging, customer engagement, and regular monitoring of brand health metrics form the backbone of successful brand equity management.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Canadian Special Events

SEPTEMBER 28, 2023

In the world of event planning, where attention to detail is key, cybersecurity and data privacy often take a back seat and can expose event planners and their clients to significant threats. Here are the top five often-neglected threats that every event planner should be aware of: 1.

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Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Canadian Special Events

AUGUST 23, 2023

Future-proofing your event career starts by acknowledging that our society has gone through a massive disruption that’s changed almost everything we do, from how we shop to how we gather, celebrate, meet, and market. They’re looking at your social media content and engagement habits to make that decision.

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Canadian Special Events

OCTOBER 24, 2024

When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. who says, “Think jewel tones mixed with metallics and over-the-top textures and patterns.”

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Events Outdoor Gifts Social Media 52

365 Retail

MAY 2, 2024

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Social Media Information Channel Consumer 52

retailnext

JANUARY 30, 2020

Social media contests used to be something that was only reserved for large corporate brands. Now, small- and medium-sized businesses are using social media contests to effectively grow their marketing channels, increase sales and boost customer acquisition. Benefits of a Social Media Contest.

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Retail TouchPoints

SEPTEMBER 25, 2024

While deals are expected to peak during Cyber Week, Adobe noted that discounting will begin in mid-October, with Amazon’s Prime Day event expected to drive discounting across U.S. share) which includes social media influencers, at 7% to 10%. However, Black Friday ($10.8 billion , up 9.9% YoY) and Thanksgiving Day ( $6.1

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Social Media Sporting Goods Consumer Electronics 274

Retail TouchPoints

MAY 14, 2024

The digital shopping experience has become so transactional, it has lost the humanity and soul of what makes shopping so joyful,” said Brian Beitler, General Manager of Qurate’s Live Shop Ventures division in an interview with Retail TouchPoints. TikTok and Shein’s Adaptation for U.S.

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