Kissmetrics

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

Events 363

Events Social Media Information Recommendation 363

365 Retail

JULY 18, 2024

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. million posts on TikTok at the time of writing, allowing influencers to share tips and recommendations with newbies and enthusiasts alike. The hashtag has 5.4

Social Media 93

Social Media Marketing Clothing Magazine 93

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. They’re also socially conscious, preferring brands that align with their values and even take a stand on important social issues rather than remaining passive. Leverage social media Where do you go to find Gen Zers? Social media!

Consumer 274

Consumer Social Media Recommendation Travel 274

BigCommerce

AUGUST 8, 2017

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. content marketing). influencer marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”. lift in ad recall, a 5.9%

Events 279

Events Social Media Fashion Consumer 279

Retail TouchPoints

MAY 2, 2024

Now, even as the popular social media platform continues to expand its reach into traditional ecommerce, TikTok has announced a new partnership with ticketing platform CTS EventIM to enable the sale of event tickets on its platform. but without its recommendation algorithm.

Events 147

Events Social Media Recommendation Channel 147

Retail TouchPoints

OCTOBER 2, 2024

The pre-recorded event featured a fitness theme with humorous video montages set at the “Pinterest Performance Center,” a fictional athletic facility for digital marketers. And I want to talk about those other choices: It’s bad for everyone that you can still count on a couple of fingers where most of the money in this industry goes.

Social Media 290

Social Media Presentation Events Marketing 290

Retail TouchPoints

JUNE 14, 2023

Additionally, our mobile app provides personalized recommendations that enrich the shopping experience,” said Wingrove in an interview with Retail TouchPoints. The Briargate’s plans include smaller-format events, such as free concert and movie series to Paris Market Vintage’s outdoor French Brocante Market.

Events 276

Events Technology Outdoor Retail 276

Retail TouchPoints

MAY 10, 2022

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

Events 286

Events Retail Operations Supplies 286

ROI Revolution

APRIL 23, 2021

For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. Again, this forces advertisers to trade off between tracking revenue vs. non-transactional events, like custom lead conversions or offline events. YouTube Leading Social Media Growth.

Social Media 78

Social Media B2C Events B2B 78

Canadian Special Events

NOVEMBER 20, 2024

When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. who says, “Think jewel tones mixed with metallics and over-the-top textures and patterns.”

Events 52

Events Outdoor Gifts Social Media 52

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

Social Media 68

Social Media Omnichannel Channel Customer 68

Retail TouchPoints

MAY 15, 2024

With Travel Shops, Expedia is aiming to bridge the gap between creators’ travel recommendations and consumers’ purchases. Consumers will be able to access these shops in one central place within the Expedia app, saving them the time and effort of scrolling on social media.

Travel 263

Travel Social Media Books Recommendation 263

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Media 246

Social Media Payments Payment Services Consumer 246

Canadian Special Events

OCTOBER 24, 2024

When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. who says, “Think jewel tones mixed with metallics and over-the-top textures and patterns.”

Events 52

Events Outdoor Gifts Social Media 52

Retail TouchPoints

NOVEMBER 30, 2021

Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

Marketing 262

Marketing Social Media Customer Recommendation 262

retailnext

JANUARY 30, 2020

Social media contests used to be something that was only reserved for large corporate brands. Now, small- and medium-sized businesses are using social media contests to effectively grow their marketing channels, increase sales and boost customer acquisition. Benefits of a Social Media Contest.

Social Media 80

Social Media eCommerce Games Events 80

Kissmetrics

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media.

Social Media 267

Social Media eCommerce Events Recommendation 267

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 306

Social Media Retail Channel Events 306

Retail TouchPoints

OCTOBER 17, 2024

Achieving One-to-One Personalization in Marketing Campaigns One of the most talked-about use cases of generative AI across all industries is the near instantaneous production of written content, such as emails and social media posts. Generative AI also can be used to engage with product descriptions and reviews.

Retail 308

Retail Customer Data Social Media Technology 308

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Wiser

NOVEMBER 13, 2023

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. Their opinions and recommendations can significantly influence customers’ purchasing decisions.

Social Media 148

Social Media Retail Recommendation Events 148

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 298

Social Media X-cart Consumer Recommendation 298

365 Retail

AUGUST 5, 2022

We look specifically at the event management industry and how AI is being integrated. . The intersection between big data and AI allows event planners to send group-specific information on forthcoming events to the people who would most want to attend, from exhibitors to attendees. Event Managers And AI . Chatbots .

Events 62

Events Management Social Media Technology 62

lateshipment

SEPTEMBER 12, 2023

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

Social Media 130

Social Media Multi-channel eCommerce Channel 130

Kissmetrics

OCTOBER 19, 2021

Make sure they know about your website and social media presence by advertising your digital channels around the store. For instance, you could: Add your website URL and social media pages to receipts. Social media is a major contributor. Offer Incentives for Connecting on Social Media.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

UpSellIt

AUGUST 15, 2024

As fall approaches, update your website, email campaigns, and social media channels with warm, fall-inspired imagery and color schemes, such as rich oranges, deep reds, and rustic browns. Create blog posts, videos, and social media updates centered around fall themes and holidays.

Marketing 131

Marketing Gifts Social Media Customer Loyalty 131

Groove

APRIL 21, 2020

Engage on social media. We also recommend keeping pop-up form fields to a minimum. Although we don’t recommend gating all of your content, choosing pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. Engage On Social Media. Use gated content. Try Email Pop-Ups.

White Paper 231

White Paper Social Media Seminar Customer Loyalty 231

Kissmetrics

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Word-of-mouth recommendation s from friends and family are worth their weight in gold. Sending out feedback forms at the end of an event. It’s simple.

Social Media 321

Social Media Arts Mobile Recommendation 321

Retail TouchPoints

OCTOBER 29, 2024

shoppers have purchased a product because it was recommended by a creator. “The creator economy is not just booming, it’s exploding — it’s expected to grow by half a trillion dollars in the next four years,” said Nicola Mendelsohn, VP of the Global Business Group at Meta during a session at Advertising Week New York (AWNY). “A

Social Media 263

Social Media Financial Services Marketing Recommendation 263

RTP blog

APRIL 4, 2018

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5. It’s a dynamic space that houses dynamic signage, events, live artwork displays, live podcasts and even a restaurant.

Events 150

Events Technology Food and Beverages Retail 150

Smile.io

APRIL 13, 2023

If you’re looking to provide your customers with more ways to earn points, drive participation in your rewards program, or simply increase your average order value, a bonus points event may be the perfect strategy for your ecommerce business!   But it’s important that bonus points events are launched strategically.

Events 69

Events Social Media Apparel Customer 69

Retail TouchPoints

MARCH 30, 2023

The company plans to update its website with more personalized product recommendations, improved search and better visuals, and add more in-depth ratings and reviews to better educate customers about its products. Foot Locker also is targeting simpler improvements to its digital operations.

Mobile 278

Mobile Social Media Operations Improvements 278

Kissmetrics

OCTOBER 18, 2021

Each type of pin has a recommended aspect ratio from Pinterest itself. Pinterest does not recommend images smaller than 600 x 900 pixels. Pinterest also has specific recommended sizes from their ads manager, so be sure to check those before running any Pinterest ads. Long pins should use a Pinterest Pin ratio of 1:2.1

Social Media 350

Social Media SEO Recommendation Article 350