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Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

Example: A Shopify merchant could run a seasonal campaign during the holidays to announce special deals and discounts. Example: An abandoned cart email could be sent automatically when customers leave items in their online shopping carts. Our top recommendation for an email marketing platform is Klaviyo.

Shopify 354
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Email Marketing Management Explained: A Complete Guide for eCommerce

Groove

This can be as simple as addressing recipients by name or as advanced as sending recommendations based on prior purchases. You can also use customer actions to trigger specific emails—for example, sending a purchase confirmation when someone completes an order or providing product recommendations based on their browsing history.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

For example, multimodal AI can help retailers optimize inventory by analyzing sales patterns alongside supplier communications and consumer feedback. For example, an online shopper could describe a product in natural language and receive highly relevant suggestions. AI will enhance safety and content moderation.

eCommerce 302
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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. One notable example is Ebay’s generative AI-powered ShopBot. For example, AI-driven tools can quickly access all relevant customer data and suggest the best next actions or product recommendations.

Retail 308
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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. Personalized Buying Experiences : AI-driven tools offer tailored product recommendations. Data Analytics : Real-time insights into purchasing patterns enable better decision-making.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. You can see a great example of social listening from Stanley , the maker of the popular mugs.

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New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

To address this problem, Barington believes Macys should form a separate real estate subsidiary to optimize the value of its real estate portfolio as well as significantly reduce capital expenditures , following the example of its department store peer Dillards. (In Since fiscal year 2014, Macys has spent $9.7