Groove

OCTOBER 9, 2024

For an example of what this journey might look like, imagine a customer who searches Google for "best running shoes," clicks on your brand’s ad, and lands on your site. Example: A pop-up offering a 10 percent discount on the first purchase is a common way to capture email addresses when potential customers browse your website.

Marketing 324

Marketing Customer Customer Retention Recommendation 324

Retail TouchPoints

OCTOBER 16, 2024

It then recommends prices aimed at achieving set performance metrics, such as balancing customer satisfaction, profitability and sales across product portfolios. To illustrate how this works, let’s consider the following example of a grocery chain utilizing a contextual strategy.

Consumer 286

Consumer Retail Recommendation Customer Loyalty 286

Kissmetrics

APRIL 5, 2021

For example, if you type in, “Las Vegas weather”, you’ll see a listing like this: Google’s pulling the data from weather.com, but there really isn’t a need for you to click on over to weather.com. I recommend that you focus on what you can control versus worrying about what you can’t, such as Google’s future plans or random algorithm updates.

SEO 362

SEO Mobile Conversion Optimization Recommendation 362

Kissmetrics

JANUARY 7, 2021

Here’s an example screenshot with the campaign names you might see when you navigate to Traffic Sources >> Sources >> Campaigns. For example, utm_source=LinkedIn is different from utm_source=linkedin. For example, you might mistakenly put the same values inside source and medium parameters. or Google Link Shortener.

Social Media 351

Social Media Document Recommendation Marketing 351

Retail TouchPoints

NOVEMBER 29, 2021

With a proprietary mix of machine learning, sensory science and analytical chemistry, TastryAI can pinpoint the palate preferences of individual consumers so retailers and distributors make the best wine recommendations. This is a typical occurrence among crowdsourcing recommenders. RTP: Can you give me an example?

Food and Beverages 339

Food and Beverages Recommendation Consumer Customer Experience 339

Kissmetrics

AUGUST 26, 2021

Below, you can see a quick example of a meta description on our site. Even search engine giant Google recommends writing meta descriptions on your site. This example from Automattic on LinkedIn asks users to join LinkedIn to apply for their positions. Here’s an example of a truncated meta.

SEO 363

SEO Social Media Recommendation Improvements 363

Retail TouchPoints

OCTOBER 17, 2024

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. One notable example is Ebay’s generative AI-powered ShopBot. For example, AI-driven tools can quickly access all relevant customer data and suggest the best next actions or product recommendations.

Retail 276

Retail Customer Data Social Media Technology 276

Groove

DECEMBER 7, 2024

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. You can see a great example of social listening from Stanley , the maker of the popular mugs.

eCommerce 283

eCommerce Marketing Social Media White Paper 283

Retail TouchPoints

NOVEMBER 15, 2023

For example, with augmented reality glasses, retailers will personalize recommendations, similar to how we experience targeted online advertisements; shoppers will be able to pay for goods simply by looking at them; and much more. This also provides immense opportunity for retailers.

Payment Services 263

Payment Services Retail Recommendation Mobile Payments 263

Retail TouchPoints

JUNE 13, 2023

We recommend building a chatbot that can handle less demanding questions from customers — and that knows when to pass along a customer to a real, human customer service agent. However, as with any product reviews, we recommend gathering a variety of them before launching on your site.

eCommerce 310

eCommerce Payment Services Conversion Optimization Payments 310

Kissmetrics

OCTOBER 18, 2021

Each type of pin has a recommended aspect ratio from Pinterest itself. Pinterest does not recommend images smaller than 600 x 900 pixels. Pinterest also has specific recommended sizes from their ads manager, so be sure to check those before running any Pinterest ads. Long pins should use a Pinterest Pin ratio of 1:2.1

Social Media 350

Social Media SEO Recommendation Article 350

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. For example, we created three campaigns for the Faux Panels account: Faux, Stone and Brick; then, we identified high-impact keywords for each campaign. The Stone campaign, for example, included keywords such as: faux stone panel, faux stone veneer, home location and more.

Improvements 360

Improvements Recommendation PPC Shopping Carts 360

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? of all U.S. retail sales, according to the National Retail Federation ].

Consumer 317

Consumer Recommendation Marketing Retail 317

Retail TouchPoints

JANUARY 5, 2024

For example, making greater use of zero- and first-party data helps marketers solve one of their trickiest challenges in this area: finding (but not crossing) the line of personal privacy. Being hyper-personalized is about making the right recommendations at the right time.”

Recommendation 294

Recommendation Consumer Information Customer 294

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Whatever information you ask for, keep it short and sweet, like this example: Next, use integrations to gather even more data. For example, they should differ from industry to industry, audience to audience, and so on.

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

JULY 1, 2024

At the end of the two-minute experience, consumers receive a results page that includes product recommendations and a call-to-action to visit specific product pages and learn more. At the end of the quiz, consumers receive detailed product recommendations. We built the results off of recommendations so that it’s flexible.

Recommendation 238

Recommendation Consumer Accessories Customer 238

Groove

FEBRUARY 10, 2021

For example, if your goal is to drive more leads, you'll need to direct your audience to a page where they can submit a form and share their personal information, like their name and email, with you. Let's go back to the 15% off example from above. A standard recommendation is to ask for a visitor's first name, last name and email.

PPC 368

PPC eCommerce Information Social Media 368

Kissmetrics

NOVEMBER 25, 2020

Take, for example, someone looking for a coffee shop. They’ll search for a coffee shop “near me,” and if they are in your vicinity, your coffee shop will be recommended to them by search engines. Examples of triggers can include: Search queries Search history Behavioral activity (places your prospects have recently visited).

Mobile 363

Mobile Events Marketing SEO 363

Kissmetrics

JULY 9, 2021

times more conversations than average consumers when they recommended products. 82 percent of consumers reported that they were highly likely to follow a recommendation made by a micro-influencer. So micro-influencers have more conversations about buying recommendations than macro-influencers. Use Campaign-Specific Hashtags.

Social Media 359

Social Media Travel PPC Recommendation 359

Retail TouchPoints

AUGUST 30, 2022

This placement uses advanced merchandising that enables relevant upsell and cross-sell recommendations based on the item being viewed, without the need for manual merchandising. For example, Wireless AirPods are recommended when an iPhone is added to the cart. And when a shopper empties their cart, instead of just an ‘Oops!

Consumer Electronics 288

Consumer Electronics Electronics eCommerce Consumer 288

Kissmetrics

JULY 23, 2021

For example, if you Google “kitchen appliances,” you’ll see that one of the top results is from IKEA. For example, here’s an example of a title tag on Facebook: Can you see why title tags are so important? If you want to make sure, Moz has a handy preview tool : This is a great feature that I recommend you use.

SEO 357

SEO Article Recommendation Games 357

Retail TouchPoints

DECEMBER 16, 2022

It’s the search engine , it’s all the recommendations , badging. Put this all together and this is everything that Amazon does — incredible search, incredible recommendations, profit optimization using machine learning, optimization of a whole lot of the merchandising using machine learning. RTP: So how do retailers do that?

eCommerce 304

eCommerce Shipping Costs Merchant Services Customer Experience 304

Retail TouchPoints

FEBRUARY 5, 2024

Consumers can use ChatGPT to describe their specific home design needs and receive customized recommendations, for example, “Show me a cozy living room layout for a small apartment with the use of sustainable materials.”

Omnichannel 272

Omnichannel Recommendation Improvements Marketing 272

Kissmetrics

OCTOBER 26, 2020

Check out my reviews and recommendations below to learn more. For example, shared hosting will be slower than VPS hosting. This provider has been recommended by WordPress for 15+ years, making them a top consideration for most websites. DreamHost is another hosting provider that’s recommended directly by WordPress.

Definition 363

Definition Live Chat Recommendation Management 363

Groove

FEBRUARY 11, 2022

This is an example of a website with absolutely zero mobile website optimization. Another example of streamlining the user interface is keeping the checkout page to a minimum. When building your mobile site, we recommend implementing various breakpoints for all content pieces.

Mobile 341

Mobile Web Design eCommerce Recommendation 341

Kissmetrics

JULY 31, 2021

Decide what you want from each stage of the funnel; for example, maybe you want to increase your traffic at the top of the funnel, boost your engagement rate in the middle, and increase your conversions at the end. For example, you might use Google Analytics or email automation software to measure your success rates.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

NOVEMBER 13, 2020

If you’re a brand that focuses on product sales, you could use a personality quiz to place individuals into categories with personalized product recommendations based on the answers they gave. It can be something as simple as a link to your website, or maybe even personalized links to product recommendations.

Marketing 363

Marketing Social Media Recommendation Information 363

Retail TouchPoints

AUGUST 8, 2022

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. Additionally, Shopify is making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms.

Shopify 306

Shopify Recommendation Technology Marketing 306

Groove

MAY 12, 2021

Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Here are some great examples for targeting customers: Average order value is above a certain amount. Here are some examples of workflow criteria: Contact opened a specific email. Best Email Marketing Software.

eCommerce 331

eCommerce Marketing Merchant Services Recommendation 331

Kissmetrics

DECEMBER 30, 2020

Let me explain with a few examples. Example #1: Blogger Outreach for Outdated Content. Example #2: Outreach to Add Links to Brand Mentions. Let’s stay with the “best female fitness app” example. Did you notice something in both examples I just shared? Research & strategic recommendations.

SEO 359

SEO Recommendation Blog Other 359

Retail TouchPoints

SEPTEMBER 28, 2023

In turn, this data can be used to deliver individually personalized experiences at every touch point — from personalized product recommendations to tailored marketing campaigns to search results that are ranked and ordered according to their individual preferences. For example, suppose a customer is searching for a date night dress.

Gifts 262

Gifts eCommerce Recommendation Technology 262

Kissmetrics

FEBRUARY 19, 2021

For example, Google “price comparison websites” and the four paid ads take up most of your screen space: It’s also harder to distinguish paid ads from organic listings too, which runs the risk of confusing and frustrating customers. Check out the image above, for example. For example, here’s what you can do with a single podcast.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). Example of a Venmo business profile. Denise Leonhard, VP and GM, Venmo.

Payments 323

Payments Merchant Services Payment Services PayPal 323

Retail TouchPoints

DECEMBER 10, 2024

To address this problem, Barington believes Macys should form a separate real estate subsidiary to optimize the value of its real estate portfolio as well as significantly reduce capital expenditures , following the example of its department store peer Dillards. (In Since fiscal year 2014, Macys has spent $9.7

Department Stores 237

Department Stores Operations Recommendation Improvements 237

Kissmetrics

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Here’s an example of an email from Withings, which is a Fitbit-style product that helps inspire healthy habits by tracking your activity. The Recommendation Email.

Marketing 275

Marketing Customer Retention White Paper Download 275

Groove

OCTOBER 4, 2023

Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. It also utilizes self-learning AI models to show products with the highest probability of converting, thus increasing sales by recommending products that customers want or need.

Merchant Services 277

Merchant Services eCommerce Marketing Recommendation 277

Retail TouchPoints

OCTOBER 8, 2024

For example, the risk of buying a sweater that doesn’t fit simply can’t be compared to purchasing the wrong medical supplies. For example, buying replacement parts for industrial machinery often requires the expertise of a live salesperson. Use AI to personalize customer recommendations. Then came AI.

B2B 254

B2B eCommerce Platforms eCommerce B2C 254