article thumbnail

Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The 50-square-foot spaces will be located in Women’s Active departments, where shoppers can try out a Tonal exercise machine with a full demo. “It’s

Demo 293
article thumbnail

Threat Hunting 101: A Human Led Exercise

Forrester eCommerce

Threat hunting is a term frequently misused by cybersecurity pros, vendors, and service providers. We researched threat hunting to determine what it really is, what benefits it brings, and to overcome the misuse and abuse of the term. The resulting report, Threat Hunting 101, published recently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exercise Executive Empathy To Get Stakeholders Excited About CX

Forrester eCommerce

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

article thumbnail

Find Your “Value For Customer” Sweet Spot With Our New Exercise

Forrester eCommerce

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one? Find Your Organization’s Value Sweet Spot!

Customer 312
article thumbnail

Point/Counterpoint: The Ethics Of COVID-19 Phishing

Forrester eCommerce

A recent debate on Twitter surrounding the ethics of organizations using COVID-19 as a theme for phishing exercises sparked our interest, since it relates to our coverages areas and prior work experience. In one of Brian’s prior jobs, he conducted the phishing exercises for the employees of one of the larger security companies.

396
396
article thumbnail

Infections Are Surging In The US, China, And Brazil — Exercise Caution In Your Return-To-Work Plan

Forrester eCommerce

Infections are in the rise in more than 20 US states, and at least a dozen have experienced new record rates of infections. And the US isn’t alone; China and Brazil are experiencing a rise, too. Officials say the chance of a second wave is high. Over the last few months, we’ve been providing advice […].

article thumbnail

What My Love-Hate Relationship With Golf Taught Me About Sales Role-Playing

Forrester eCommerce

Sales enablement practitioners must deconstruct role-playing exercises to enable reps to get into top-selling form. Like in golf, there are so many motions to consider in any customer interaction.

Customer 424