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Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The 50-square-foot spaces will be located in Women’s Active departments, where shoppers can try out a Tonal exercise machine with a full demo. “It’s

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Exercise Executive Empathy To Get Stakeholders Excited About CX

Forrester eCommerce

How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

Adopting a risk management approach is essential, where data encryption strategies consider the types of data, its use and where it resides to lower the impact in case of a breach. Internal and external communication during and after a breach must form part of this exercise.

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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

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Infections Are Surging In The US, China, And Brazil — Exercise Caution In Your Return-To-Work Plan

Forrester eCommerce

Infections are in the rise in more than 20 US states, and at least a dozen have experienced new record rates of infections. And the US isn’t alone; China and Brazil are experiencing a rise, too. Officials say the chance of a second wave is high. Over the last few months, we’ve been providing advice […].

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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

“Keira’s decades-long track record of successful marketing management will be a welcome addition to Purple,” said DeMartini in a statement. The plan will be exercised if a person or group acquires 20% or more of Purple’s common stock. as the company’s VP of Marketing, QSP from 2004-2012. per share in cash.

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Saks Parent HBC to Buy Neiman Marcus Group for $2.65 Billion, Including Investment from Amazon

Retail TouchPoints

Department store services and technology, while not as big as grocery, could be a more accessible opportunity for Amazon and a great learning exercise.” To fund the acquisition, HBC has secured $1.15