Retail TouchPoints

FEBRUARY 10, 2025

Cybercriminals are increasingly employing social engineering tactics to catch people when theyre exercising what psychologist Daniel Kahneman calls System 1 thinking : A mode of cognitive processing characterized by making quick decisions and judgments based on patterns and experiences.

Retail 205

Retail Reference Consumer Information 205

Retail TouchPoints

DECEMBER 10, 2024

The diverse needs of retail employees with some seeking mental health support and stress management and others needing help with physical strain can make it difficult to find a one-size-fits-all solution. Arthur Lane is Head of Marketing at Grokker , an engagement platform focused on holistic employee well-being.

Mobile 277

Mobile Improvements Games Management 277

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. This means identifying consumer challenges and then building personalized marketing and CX experiences aimed at solving these pain points.

Multi-channel 274

Multi-channel Customer Omnichannel Channel 274

Kissmetrics

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? No manager should be expecting their team to be “always-on” and ever available. It’s official.

Marketing 240

Marketing Management Improvements Events 240

Retail TouchPoints

AUGUST 23, 2024

Given the nature of this diverse end user computing environment, defending against cyberthreats requires a three-pronged strategy: Executing preventative security measures at the endpoint Improving the endpoint management of distributed IT systems Enhancing individual education and awareness of cyber threats among both permanent and seasonal hires.

Payment Services 317

Payment Services Retail Operations Management 317

Kissmetrics

JUNE 16, 2021

When you think of digital marketing and Google, Google Alerts might not be the first tool that comes to mind over, say, Google Ads itself. If you’re a marketer, then it’s worth giving Google Alerts a try. Let’s use the search term “influencer marketing” as an example: Then, decide which sources you want to track. The best part?

PPC 257

PPC Social Media Blog Information 257

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. But how has OWYN CMO Mark Olivieri managed to communicate their mission to the right customers and differentiate from competitors? Enjoying this episode?

Marketing 186

Marketing Information Social Media Consumer 186

Retail TouchPoints

FEBRUARY 2, 2022

I’m an avid runner so naturally I’ve made this analogy, and it’s a great one to describe to retailers who are mired in the minutiae of pricing — especially as the market fluctuates in year two of the pandemic while Amazon makes a different move to any SKU multiple times a day and the supply chain is riddled with hiccups in every link of the chain.

Retail 246

Retail Recommendation Outdoor Customer Data 246

Kissmetrics

FEBRUARY 9, 2018

That was your marketing strategy, and it worked. Marketing messages were everywhere as they are today, but one thing has fundamentally shifted in favor of the consumer: they now have the ability to tune them out, skip them entirely, or block them completely. You need ads to market your products and/or monetize your website.

Marketing 239

Marketing Social Media Download Mobile 239

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 317

Social Media Events Marketing Document 317

Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.

Shipping Costs 276

Shipping Costs Customer Multi-channel Consumer 276

Kissmetrics

MARCH 10, 2021

If you can find ways to reduce and manage your fear and you’ll be a much more successful entrepreneur. My favorite tip for managing fear as an entrepreneur is to do confidence-building exercises. Successful entrepreneurs know who their customers and target market are. Manage Risks to Become a Successful Entrepreneur.

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Books Social Media Recommendation Customer 364

Retail TouchPoints

SEPTEMBER 2, 2024

At Bragg, we review employee compensation annually and ensure that we remain competitive to market. Our founder, Paul Bragg, emphasized the benefits of “the Bragg healthy lifestyle” more than a century ago, encouraging a nutritious, plant-based diet, plenty of water, daily exercise and breathing exercises to combat stress.

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Improvements Travel Channel Definition 278

BigCommerce

MAY 25, 2017

Little did we know, we were following Google’s “best marketing practices for 2017” book back in 2010. Little did we know, we were following Google’s “best marketing practices for 2017” book back in 2010. You can rest assured, though, that the markets favor those who treat the customer well. OptinMonster for marketing.

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B2B Books BigCommerce Article 419

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. The company launched its DTC site on Shopify , and then Florin joined in late 2018.

Shipping Costs 264

Shipping Costs Shopify Events Outdoor 264

lateshipment

MARCH 3, 2025

Heres a look at what automated shipping brings to the table: Save Time and Resources Managing your shipping operations manually is bound to take time and be prone to errors. This capability allows automated shipping tools to ensure your business functions optimally regardless of market conditions.

Shipping Costs 130

Shipping Costs Shipping eCommerce Operations 130

Retail TouchPoints

JULY 1, 2024

Most of our consumers are very habitual with their coffee — when they find a coffee they like, they’re obviously going to keep ordering that same type,” noted Jenny Denham, Nespresso, Digital User Experience Manager at Nespresso in an interview with Retail TouchPoints. “We

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Recommendation Consumer Accessories Customer 263

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Social Media 319

Social Media B2B Marketing B2C 319

BigCommerce

FEBRUARY 1, 2018

Bonus points if you can manage to find both. Beyond other people potentially wanting to buy what you are selling (which is another exercise almost entirely), it is important that you consider the challenges in your product niche before you move forward with launching a store. Identify your market (and your differentiators).

Shipping Costs 411

Shipping Costs Merchant Services Payment Services BigCommerce 411

BigCommerce

SEPTEMBER 6, 2018

On the other hand, the holiday season is also cause for pain and headaches when it comes to inventory management, high-volume shipping , advertising cost planning , and of course, customer service. That means more businesses popping up, more marketing activity, more customers buying online, more sales, more everything.

Payment Services 288

Payment Services Merchant Services Live Chat Customer 288

Retail TouchPoints

JULY 28, 2021

The retail sector is at a pivotal moment in adapting to the changed market conditions and consumer preferences. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. A year ago, people wanted experience; now, they crave community.

Food and Beverages 299

Food and Beverages Outdoor Small Business Retail Fulfillment 299

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. Get the 7-Step Content Marketing Checklist for Ecommerce [DOWNLOAD].

eCommerce 160

eCommerce Marketing Social Media Shopify 160

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. As Marci noted, it’s “not just a one-off, box-ticking exercise.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Groove

APRIL 19, 2018

Positioning led the shift from push marketing to pull marketing, with brand strategy at its core. Formulating an effective brand strategy can be a game changer in today's crowded markets. This is especially important for mid-market companies who need to differentiate themselves from competitors. Keep it simple.

Reference 211

Reference Definition Books Games 211

Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels.

Sporting Goods 173

Sporting Goods Accessories eCommerce Shipping 173

Kissmetrics

JANUARY 22, 2021

They might create and approve ads via your Ads Manager to promote malicious content, with high spending that could cost you thousands before you can take action. The opportunity cost of not being able to market via this platform can have a significant impact on your business. 9 Strategies to Protect Yourself From a Facebook Hack.

Information 349

Information Banking Other Management 349

Kissmetrics

APRIL 23, 2021

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems.

Social Media 274

Social Media eCommerce Workshop Fashion 274

Retail TouchPoints

FEBRUARY 13, 2023

As a team of one, Seyfried has the unique opportunity to collaborate closely with her peers in the growth team, which links tech and marketing closely together. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement. I’m confident this experience has proven that.”

Gifts 277

Gifts Toys eCommerce Recommendation 277

Groove

AUGUST 9, 2024

Positioning led the shift from push marketing to pull marketing, with brand strategy at its core. Formulating an effective brand strategy can be a game changer in today's crowded markets. This is especially important for mid-market companies who need to differentiate themselves from competitors. Keep it simple.

eCommerce 195

eCommerce Reference Definition Books 195

BigCommerce

JULY 2, 2018

Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Video is king right now on all marketing channels. Ecommerce Manager at Terramai, Terramai. Have patience.

BigCommerce 299

BigCommerce Small Business Retail Jewelry Shopping Carts 299

RTP blog

NOVEMBER 29, 2019

New Variables And Risks The stakes are, as ever, high in the cutthroat global e-Commerce market. Capacity planning: Once you’ve done a mapping exercise, you can take preventive measures to lower risks during seasonal spikes, such as by adding in more routes or redundancy into the network.

eCommerce 195

eCommerce eCommerce Marketing Shipping Costs Social Media 195

Kissmetrics

JUNE 3, 2021

Do you think you can attract customers to a new product using the same actions used for products that have been on the market for years? It is like a product journey, or to refer to a more well-known example in marketing, the customer journey. For example, when is the right moment to invest so a product explodes in the market?

Marketing 234

Marketing Article Management Reference 234

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

Merchant Services 246

Merchant Services Payment Services Payments Banking 246

Kissmetrics

AUGUST 9, 2017

Personalization is the opposite of general mass marketing. says in his whitepaper , “The Human Need for Personalization: Psychology, Technology and Science”: “Personalization is much like a matchmaking exercise with the ultimate goal of pinpointing the best product or service from your catalog that best satisfies your customers’ needs.”.

Social Media 242

Social Media PPC Management Customer 242

Retail TouchPoints

OCTOBER 31, 2022

The concept features the full Starbucks menu, with an emphasis on placing orders for easy pickup, as well as a curated assortment of food and beverages in an integrated Amazon Go market, including fresh-prepared salads, sandwiches, bakery items and snacks. Amazon has until Nov.

Food and Beverages 147

Food and Beverages Management Marketing 147

Retail TouchPoints

APRIL 29, 2024

While the brand was founded and is headquartered in Britain, the North American market has become its biggest. The previous app was really more of a trial run, built in-house and “launched and then left,” with significant overhead required to manage it. If you want, I can have it delivered to your house next day.’

Customer 273

Customer POS Download Payment Services 273

Groove

AUGUST 8, 2024

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. Brands can then assess new geographic market opportunities to offer their products in-store. Shopify Shopify is the most widely used eCommerce platform on the market at the time of writing this blog. Why Sell Food Online?

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195