Retail TouchPoints

AUGUST 23, 2024

Given the nature of this diverse end user computing environment, defending against cyberthreats requires a three-pronged strategy: Executing preventative security measures at the endpoint Improving the endpoint management of distributed IT systems Enhancing individual education and awareness of cyber threats among both permanent and seasonal hires.

Payment Services 294

Payment Services Retail Operations Management 294

Retail TouchPoints

SEPTEMBER 2, 2024

At Bragg, we review employee compensation annually and ensure that we remain competitive to market. Our founder, Paul Bragg, emphasized the benefits of “the Bragg healthy lifestyle” more than a century ago, encouraging a nutritious, plant-based diet, plenty of water, daily exercise and breathing exercises to combat stress.

Improvements 250

Improvements Travel Channel Definition 250

Groove

AUGUST 9, 2024

Positioning led the shift from push marketing to pull marketing, with brand strategy at its core. Formulating an effective brand strategy can be a game changer in today's crowded markets. This is especially important for mid-market companies who need to differentiate themselves from competitors. Keep it simple.

eCommerce 195

eCommerce Reference Books Definition 195

Groove

MARCH 29, 2019

Our team tackled this challenge head on and developed an integrated eCommerce inbound marketing campaign in Q3 of 2018. Email Marketing. Throughout our partnership, we’ve helped the company redesign its eCommerce website, optimize its marketing efforts and strategically align its target personas to improve business KPIs.

Marketing 265

Marketing eCommerce Online Retail Customer 265

Kissmetrics

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? No manager should be expecting their team to be “always-on” and ever available. It’s official.

Marketing 240

Marketing Management Improvements Events 240

Groove

AUGUST 8, 2024

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. Brands can then assess new geographic market opportunities to offer their products in-store. Shopify Shopify is the most widely used eCommerce platform on the market at the time of writing this blog. Why Sell Food Online?

Food and Beverages 195

Food and Beverages Shipping Costs eCommerce Merchant Services 195

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. But how has OWYN CMO Mark Olivieri managed to communicate their mission to the right customers and differentiate from competitors? Enjoying this episode?

Marketing 186

Marketing Information Social Media Consumer 186

365 Retail

JUNE 19, 2023

The up-and-down trend is not a new phenomenon in the crypto market. In this article, we are going to discuss the situation when the market moves down – how to trade in such conditions and what to keep in mind. A bear market denotes a stretch of time characterized by a protracted descent in the overall market value.

Cryptocurrencies 52

Cryptocurrencies Marketing Digital Currency Article 52

Retail TouchPoints

JULY 1, 2024

Most of our consumers are very habitual with their coffee — when they find a coffee they like, they’re obviously going to keep ordering that same type,” noted Jenny Denham, Nespresso, Digital User Experience Manager at Nespresso in an interview with Retail TouchPoints. “We

Recommendation 219

Recommendation Consumer Accessories Customer 219

Retail TouchPoints

OCTOBER 31, 2022

The concept features the full Starbucks menu, with an emphasis on placing orders for easy pickup, as well as a curated assortment of food and beverages in an integrated Amazon Go market, including fresh-prepared salads, sandwiches, bakery items and snacks. Amazon has until Nov.

Food and Beverages 144

Food and Beverages Management Marketing 144

Retail TouchPoints

FEBRUARY 2, 2022

I’m an avid runner so naturally I’ve made this analogy, and it’s a great one to describe to retailers who are mired in the minutiae of pricing — especially as the market fluctuates in year two of the pandemic while Amazon makes a different move to any SKU multiple times a day and the supply chain is riddled with hiccups in every link of the chain.

Retail 223

Retail Recommendation Outdoor Customer Data 223

Kissmetrics

JUNE 16, 2021

When you think of digital marketing and Google, Google Alerts might not be the first tool that comes to mind over, say, Google Ads itself. If you’re a marketer, then it’s worth giving Google Alerts a try. Let’s use the search term “influencer marketing” as an example: Then, decide which sources you want to track. The best part?

PPC 257

PPC Social Media Blog Information 257

Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels.

Sporting Goods 167

Sporting Goods Accessories eCommerce Shipping 167

Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.

Shipping Costs 228

Shipping Costs Customer Multi-channel Consumer 228

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Namely, the retailer manages many crucial elements about its website, including: Selecting which products to put up for sale. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 91

eCommerce Marketing Retail Channel 91

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 87

eCommerce Marketing Customer Loyalty Multi-channel 87

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Namely, the retailer manages many crucial elements about its website, including: Selecting which products to put up for sale. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 81

eCommerce Marketing Retail Channel 81

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 307

Social Media Events Marketing Document 307

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. The company launched its DTC site on Shopify , and then Florin joined in late 2018.

Shipping Costs 229

Shipping Costs Shopify Events Outdoor 229

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

Merchant Services 221

Merchant Services Payment Services Payments Banking 221

Groove

AUGUST 22, 2022

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. Brands can then assess new geographic market opportunities to offer their products in-store. Shopify is the most widely used eCommerce platform on the market at the time of writing this blog. Advanced Shipping Manager.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

ESW

SEPTEMBER 12, 2023

Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex. In 2022, the home fragrance market value was $9.15

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

Liveintent

OCTOBER 5, 2018

If there’s one thing thing that marketers should remember from Wayfair and LiveIntent’s panel during this year’s Advertising Week , is that they need to see themselves as part storyteller and part technologist. They’ve built their own technology which allows the marketing team to have a single view of the customer.

Marketing 73

Marketing Technology Webinar Omnichannel 73

RTP blog

NOVEMBER 29, 2019

New Variables And Risks The stakes are, as ever, high in the cutthroat global e-Commerce market. Capacity planning: Once you’ve done a mapping exercise, you can take preventive measures to lower risks during seasonal spikes, such as by adding in more routes or redundancy into the network.

eCommerce 195

eCommerce eCommerce Marketing Shipping Costs Social Media 195

Kissmetrics

MARCH 10, 2021

If you can find ways to reduce and manage your fear and you’ll be a much more successful entrepreneur. My favorite tip for managing fear as an entrepreneur is to do confidence-building exercises. Successful entrepreneurs know who their customers and target market are. Manage Risks to Become a Successful Entrepreneur.

Books 364

Books Social Media Recommendation Customer 364

Retail TouchPoints

FEBRUARY 13, 2023

As a team of one, Seyfried has the unique opportunity to collaborate closely with her peers in the growth team, which links tech and marketing closely together. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement. I’m confident this experience has proven that.”

Gifts 234

Gifts Toys eCommerce Recommendation 234

Retail TouchPoints

APRIL 29, 2024

While the brand was founded and is headquartered in Britain, the North American market has become its biggest. The previous app was really more of a trial run, built in-house and “launched and then left,” with significant overhead required to manage it. If you want, I can have it delivered to your house next day.’

Customer 216

Customer POS Download Payment Services 216

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 180

Retail Beauty and Health Subscription Games 180

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Social Media 319

Social Media B2B Marketing B2C 319

GetElastic

AUGUST 13, 2021

Self-care is anything that enables you to take care of yourself and manage your own well-being. Self-care is good for your mental health, it can help manage your day-to-day stress, lower your risk of illnesses, and increase your energy. Shaneil, Senior Product Marketing Specialist, spent the day with family. I needed it!

Hobbies 148

Hobbies Management Books Definition 148

Kissmetrics

JUNE 3, 2021

Do you think you can attract customers to a new product using the same actions used for products that have been on the market for years? It is like a product journey, or to refer to a more well-known example in marketing, the customer journey. For example, when is the right moment to invest so a product explodes in the market?

Marketing 234

Marketing Article Management Reference 234

Omnisend

SEPTEMBER 21, 2023

Boost your sales using SMS marketing for free Start Free Today What is text message opt-out? Opting out from promotional and marketing text messages Many individuals choose to opt-out of receiving promotional texts. Using third-party spam filter apps Another effective way to manage spam messages is through third-party spam filter apps.

Document 89

Document Information Customer Mobile 89

365 Retail

SEPTEMBER 1, 2024

For modern businesses that are increasingly looking to tap into international markets, having the right processes and systems in place before expanding is essential. This is especially crucial for your company’s marketing content, as different cultural contexts can have a significant impact on your message.

Payment Services 52

Payment Services Improvements Shopping Carts Information 52

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. As Marci noted, it’s “not just a one-off, box-ticking exercise.

Consumer 284

Consumer Retail Merchant Services Fashion 284

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. Get the 7-Step Content Marketing Checklist for Ecommerce [DOWNLOAD].

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Retail TouchPoints

JULY 28, 2021

The retail sector is at a pivotal moment in adapting to the changed market conditions and consumer preferences. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. A year ago, people wanted experience; now, they crave community.

Food and Beverages 293

Food and Beverages Outdoor Small Business Retail Fulfillment 293

Retail TouchPoints

APRIL 2, 2021

This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization. Customers don’t want to be managed anymore; they want to be delighted. This is a top-down exercise requiring senior buy-in.

Retail 146

Retail Specialty Retailers Customer Loyalty Customer Experience 146