Nespresso Awakens New Coffee Discovery Pathways with Online Quiz
Retail TouchPoints
JULY 1, 2024
“Most of our consumers are very habitual with their coffee — when they find a coffee they like, they’re obviously going to keep ordering that same type,” noted Jenny Denham, Nespresso, Digital User Experience Manager at Nespresso in an interview with Retail TouchPoints. “We We built the results off of recommendations so that it’s flexible.
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