Remove Exercises Remove Management Remove Social Media
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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

The retailer’s next shopping event was held in July with Petco Field Day, hosted by former Olympian Gabby Douglas and Petco National Dog Training Manager Darris Cooper. This sports-focused stream included games, demonstrations and educational content to teach viewers about fun and safe physical and mental exercises for their pets.

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Streamlining omnichannel retail with real-time inventory

Fabric

Managing inventory (keeping track of what’s in stock) in real-time (instantly) is crucial for retailers to sell against their product assortment effectively. This is where real-time inventory management becomes pivotal. Real-time inventory management is not just a technological upgrade; it’s a strategic tool for omnichannel retailers.

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How to Use Google Alerts for PPC Research

Kissmetrics

What’s more, you can’t track social media posts this way, so you’ll need an alternative tool if you want to track how often you’re mentioned on social media. Remember, Google Alerts can’t monitor social media posts for you, but you can choose from other sources like books, videos, and blog posts. Here’s how.

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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Developing a Strategic Foundation and Multi-Year Roadmap Trinadha Kandi, Managing Director and Advertising, Marketing and Commerce leader at Deloitte Digital pointed to Macy’s as an “iconic brand” that largely fell in the high-maturity bucket. That helps us manage them, visualize them, build them and measure them.”

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How to Use Amazon Posts to Promote Your Products

Kissmetrics

Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. Platforms like Amazon and social media release new features constantly. What Are Amazon Posts?

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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. In fact, HOKA parent company Deckers revealed in its Q4 and results for fiscal 2024, which ended March 31, 2024, that the brand’s net sales for the quarter increased 34% year over year, while its full fiscal year net sales increased 27.9%

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