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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

The retailer’s next shopping event was held in July with Petco Field Day, hosted by former Olympian Gabby Douglas and Petco National Dog Training Manager Darris Cooper. This sports-focused stream included games, demonstrations and educational content to teach viewers about fun and safe physical and mental exercises for their pets.

Events 279
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A Complete Guide to AI Digital Assistants for Marketers

Kissmetrics

Women Age 25-35 Who like exercise. Don’t stop at “exercise” for your yoga mat brand. Some of the world’s biggest brands are already using it as part of their content marketing strategy : The Washington Post uses Heliograf (an in-house reporting AI) to write social media posts and basic news stories.

Marketing 283
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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

On the other hand, the holiday season is also cause for pain and headaches when it comes to inventory management, high-volume shipping , advertising cost planning , and of course, customer service. If you take into account customer conversations from social media and other channels, 75% sounds just about right. You get the idea.

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How to Use Amazon Posts to Promote Your Products

Kissmetrics

Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. Platforms like Amazon and social media release new features constantly. What Are Amazon Posts?

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7 Fitness Advertising Tips and Strategies

Kissmetrics

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Use Social Media to Build Your Fitness Brand. Instagram boasts over 170 million U.S.

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How to Use Google Alerts for PPC Research

Kissmetrics

What’s more, you can’t track social media posts this way, so you’ll need an alternative tool if you want to track how often you’re mentioned on social media. Remember, Google Alerts can’t monitor social media posts for you, but you can choose from other sources like books, videos, and blog posts. Here’s how.

PPC 257