Forrester eCommerce

JULY 22, 2019

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo.

Marketing 356

Marketing Customer Experience B2C B2B 356

Forrester eCommerce

JANUARY 15, 2019

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […]

Social Media 330

Social Media Marketing 330

Retail TouchPoints

NOVEMBER 14, 2024

From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. Cyber crisis simulation exercises involving both security teams and business leaders are also highly effective in improving an organization’s ability to detect and respond to breaches.

Retail 261

Retail Payment Services Consumer Operations 261

Retail TouchPoints

OCTOBER 11, 2024

“Today we’re tasked with generating demand, driving growth, retaining customers, building loyalty and exercising competitive advantage — all at the same time,” said Hsueh. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

Webinar 278

Webinar Management Channel eCommerce 278

Kissmetrics

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 279

Marketing SEO Games Social Media 279

Kissmetrics

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. And late adopters?

Marketing 283

Marketing Social Media SEO Improvements 283

Retail TouchPoints

AUGUST 3, 2021

The retailer reported “ triple-digit digital growth” for the year alongside 60% overall revenue growth as customers stocked up on apparel for their at-home exercise routines, according to The Evening Standard. Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns.

Apparel 306

Apparel Marketing Consumer Channel 306

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. of customers click through on product care-specific marketing assets as customers continued to indulge in content that elevated their experience.

Marketing 130

Marketing Customer Retention Channel Social Media 130

Retail TouchPoints

OCTOBER 25, 2024

“The final rule is an attempt to regulate consumer contracts for all companies in all industries and across all sectors of the economy in which the customer purchases a service or subscription that will continue unless the customer exercises the option to cancel,” reads both petitions.

Subscription 261

Subscription Electronics Consumer Customer 261

Retail TouchPoints

SEPTEMBER 7, 2023

Aēsop holds a very unique positioning in the global luxury beauty market thanks to its design-led brand essence, its highly efficacious and sensorial products as well as its customer-obsessed retail philosophy,” said Cyril Chapuy, President of L’Oréal Luxe in a statement.

Point of Sale 264

Point of Sale Operations Improvements Other 264

Groove

MARCH 29, 2019

Our team tackled this challenge head on and developed an integrated eCommerce inbound marketing campaign in Q3 of 2018. Email Marketing. Throughout our partnership, we’ve helped the company redesign its eCommerce website, optimize its marketing efforts and strategically align its target personas to improve business KPIs.

Marketing 265

Marketing eCommerce Online Retail Customer 265

Retail TouchPoints

SEPTEMBER 2, 2024

At Bragg, we review employee compensation annually and ensure that we remain competitive to market. Our founder, Paul Bragg, emphasized the benefits of “the Bragg healthy lifestyle” more than a century ago, encouraging a nutritious, plant-based diet, plenty of water, daily exercise and breathing exercises to combat stress.

Improvements 278

Improvements Travel Channel Definition 278

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. This means identifying consumer challenges and then building personalized marketing and CX experiences aimed at solving these pain points.

Multi-channel 273

Multi-channel Customer Omnichannel Channel 273

Sailthru

JUNE 16, 2023

We’ve compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained. Marketers not only should but must invest in secure in-app purchasing options.

Marketing 78

Marketing Hobbies Mobile Consumer 78

Sailthru

JUNE 16, 2023

We’ve compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained. Marketers not only should but must invest in secure in-app purchasing options.

Marketing 78

Marketing Hobbies Mobile Consumer 78

Retail TouchPoints

MARCH 19, 2021

As our flagship store, this space will allow us to exercise full creativity in design to offer a space of discovery for our customers,” said Lippes, Founder and CEO of the eponymous company in a statement. “I These items were selected to complement his ready-to-wear collection and recently launched jewelry line. “As

Jewelry 264

Jewelry Customer Retail Marketing 264

Retail TouchPoints

JULY 12, 2022

The New York-headquartered connected fitness company is also suspending operations at exercise gear company Tonic Fitness Technology, which it acquired in October 2019. Taiwan-based manufacturer Rexon Industrial Corp. Premarket trading for Peloton shares rose more than 6% on the news.

Supplies 290

Supplies Subscription Operations Technology 290

Groove

AUGUST 9, 2024

Positioning led the shift from push marketing to pull marketing, with brand strategy at its core. Formulating an effective brand strategy can be a game changer in today's crowded markets. This is especially important for mid-market companies who need to differentiate themselves from competitors.

eCommerce 195

eCommerce Reference Books Definition 195

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

Retail TouchPoints

SEPTEMBER 16, 2024

As part of her forecast, Buzasi also identified some key psychographic groups of consumers, providing profiles that can be useful to retailers and marketers as they seek to attract and retain customers. Gleamers want spaces where they can come together; they’re looking for more IRL [in real life] connections,” said Buzasi.

Consumer 278

Consumer Fulfillment Events Technology 278

Retail TouchPoints

JANUARY 18, 2023

“As we saw customers accelerate their digital spend during the pandemic, we’re now seeing them optimize their digital spend to do more with less,” wrote Nadella “We’re also seeing organizations in every industry and geography exercise caution as some parts of the world are in a recession and other parts are anticipating one.

Shopify 289

Shopify Technology Blog Other 289

RetailDive

SEPTEMBER 11, 2023

Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app.

Marketing 107

Marketing 107

Retail TouchPoints

JULY 1, 2024

To solve this problem, Nespresso brewed up a new marketing tool — a quiz. Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association , and they are increasingly turning to specialty coffees (57%) and single-cup brews (28%).

Recommendation 263

Recommendation Consumer Accessories Customer 263

Retail TouchPoints

JUNE 23, 2021

by early July 2021, expanding INDOCHINO’s physical presence to nearly every major market in the country. The retailer also formed a similar partnership with Tonal , opening 40 shops in 20 states, each equipped with a Tonal exercise machine that shoppers can try out for a full demo.

Demo 268

Demo Apparel Shipping Customer 268

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Omnichannel 261

Omnichannel Channel Shopify Consumer 261

RetailMinded

JUNE 19, 2024

You know health-conscious customers are reshaping the market, right? Think quick recipes using your items or exercise routines showcasing product utility. It enables proactive marketing strategies rather than reactive ones. Highlighting such items in your marketing strategy shows that you understand their needs.

Marketing 52

Marketing Customer Social Media Recommendation 52

Kissmetrics

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? As digital marketing becomes more competitive, so does the need to offer employees higher salaries.

Marketing 240

Marketing Management Improvements Events 240

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books SEO 226

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books SEO 216

365 Retail

JUNE 19, 2023

The up-and-down trend is not a new phenomenon in the crypto market. In this article, we are going to discuss the situation when the market moves down – how to trade in such conditions and what to keep in mind. A bear market denotes a stretch of time characterized by a protracted descent in the overall market value.

Cryptocurrencies 52

Cryptocurrencies Marketing Digital Currency Article 52

Retail TouchPoints

AUGUST 11, 2022

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. Action: Prioritize markets based on the demographics of your key online shoppers.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

SEPTEMBER 13, 2021

Peloton is expanding beyond exercise equipment with the launch of a private label activewear brand called Peloton Apparel. The activewear market has remained hot throughout the pandemic and beyond , making this market a logical expansion for Peloton.

Apparel 263

Apparel Clothing Subscription Marketing 263

Retail TouchPoints

SEPTEMBER 11, 2024

It’s the change in situation that creates the market for the purchase. learning mode, exercise mode, etc.) But what the last 10 years — and especially the last five years — have taught us is that the primary reason people buy is because of a change in their situation. Certainly COVID-19 and the shutdown drove purchase behavior.

Customer 270

Customer Shopping Carts Social Media Recommendation 270

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 87

eCommerce Marketing Customer Loyalty Multi-channel 87

Sailthru

JANUARY 27, 2020

Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads.

Marketing 162

Marketing Games Magazine Social Media 162

Kissmetrics

JUNE 16, 2021

When you think of digital marketing and Google, Google Alerts might not be the first tool that comes to mind over, say, Google Ads itself. If you’re a marketer, then it’s worth giving Google Alerts a try. Let’s use the search term “influencer marketing” as an example: Then, decide which sources you want to track. The best part?

PPC 257

PPC Social Media Blog Information 257

My Wife Quit Her Job

MARCH 10, 2021

Exercises you can do to train your mind. is the SMS marketing platform that […]. What You’ll Learn Techniques on how to suck it up and not quit when it gets tough. What to do when you feel like you want to give up.

Books 156

Books Other Marketing 156