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Nordstrom to Open Tonal Exercise Demo Spaces Inside 40 Stores

Retail TouchPoints

Nordstrom will open 40 Tonal store-within-a-store locations in 20 states, including 12 where the exercise equipment retailer doesn’t have a physical location. The 50-square-foot spaces will be located in Women’s Active departments, where shoppers can try out a Tonal exercise machine with a full demo. “It’s

Demo 293
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

“Today we’re tasked with generating demand, driving growth, retaining customers, building loyalty and exercising competitive advantage — all at the same time,” said Hsueh. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

Webinar 278
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The Real Price of a Data Breach in Retail

Retail TouchPoints

From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. Cyber crisis simulation exercises involving both security teams and business leaders are also highly effective in improving an organization’s ability to detect and respond to breaches.

Retail 277
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A Pragmatic Guide To Brand Value

Forrester eCommerce

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo.

Marketing 356
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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester eCommerce

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […]

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. It again leans into this idea that exercise should be approachable for everyone — not just for top athletes. ?? 1/2 out of 5.

Outdoor 284
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273