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Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The local market is tight, supply is low and demand is high. Today his potential customers happily take the personal recommendation. They love Don and recommend him to friends all the time. The post Conversion 101: How to Create an SEM Legend Exercise appeared first on Bryan & Jeffrey Eisenberg.

Reference 173
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 249
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Nespresso Awakens New Coffee Discovery Pathways with Online Quiz 

Retail TouchPoints

To solve this problem, Nespresso brewed up a new marketing tool — a quiz. At the end of the two-minute experience, consumers receive a results page that includes product recommendations and a call-to-action to visit specific product pages and learn more. At the end of the quiz, consumers receive detailed product recommendations.

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A Complete Guide to AI Digital Assistants for Marketers

Kissmetrics

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. And late adopters?

Marketing 283
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Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

And by looking at what other BCS (blue, cabled sweater) people types like, the company can recommend other cabled sweaters that the customer will like. It’s the change in situation that creates the market for the purchase. learning mode, exercise mode, etc.) That’s preferences analytics. help them maximize their impact (e.g.,

Customer 213
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

I’m an avid runner so naturally I’ve made this analogy, and it’s a great one to describe to retailers who are mired in the minutiae of pricing — especially as the market fluctuates in year two of the pandemic while Amazon makes a different move to any SKU multiple times a day and the supply chain is riddled with hiccups in every link of the chain.

Retail 226
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Marketing Strategies: Catering to Health-Conscious Customers in 2024

RetailMinded

You know health-conscious customers are reshaping the market, right? Think quick recipes using your items or exercise routines showcasing product utility. It enables proactive marketing strategies rather than reactive ones. Highlighting such items in your marketing strategy shows that you understand their needs.