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Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The local market is tight, supply is low and demand is high. Today his potential customers happily take the personal recommendation. They love Don and recommend him to friends all the time. The post Conversion 101: How to Create an SEM Legend Exercise appeared first on Bryan & Jeffrey Eisenberg.

Reference 173
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A Complete Guide to AI Digital Assistants for Marketers

Kissmetrics

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. And late adopters?

Marketing 283
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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. How to personalize your marketing to individual buyers. …and much more.

Fashion 321
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264
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Nespresso Awakens New Coffee Discovery Pathways with Online Quiz 

Retail TouchPoints

To solve this problem, Nespresso brewed up a new marketing tool — a quiz. At the end of the two-minute experience, consumers receive a results page that includes product recommendations and a call-to-action to visit specific product pages and learn more. At the end of the quiz, consumers receive detailed product recommendations.

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eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control.

eCommerce 283
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

I’m an avid runner so naturally I’ve made this analogy, and it’s a great one to describe to retailers who are mired in the minutiae of pricing — especially as the market fluctuates in year two of the pandemic while Amazon makes a different move to any SKU multiple times a day and the supply chain is riddled with hiccups in every link of the chain.

Retail 246