Is Selling on Amazon the Cure for High Customer Acquisition Costs?
Retail TouchPoints
JULY 7, 2023
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. Sometimes a piece of content may hit, but most often, it doesn’t.
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