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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester eCommerce

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […]

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The community that OV has built around “doing things” is really enviable, and shows the power of the right message on social media. . ?? Email Marketing. Aka, long, slow distance runs.

Outdoor 284
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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

This sports-focused stream included games, demonstrations and educational content to teach viewers about fun and safe physical and mental exercises for their pets. The retailer was already well established in the general social media space before it started exploring the commerce side, making the move a natural evolution for the brand.

Events 279
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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

After looking at data from 100 medium sized online commerce businesses that use Re:amaze to help customers via email, social media, and live chat in 2017, we found that on average, there was over a 75% increase in average daily customer service volume between the months of October – December compared to the months of January – September.

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How to Use Amazon Posts to Promote Your Products

Kissmetrics

Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. Platforms like Amazon and social media release new features constantly. What Are Amazon Posts?

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7 Fitness Advertising Tips and Strategies

Kissmetrics

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Use Social Media to Build Your Fitness Brand. Instagram boasts over 170 million U.S.