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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester eCommerce

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […]

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

learning mode, exercise mode, etc.) They talk openly, often on social media, about the modes they are in and why. Their overwhelming behavior: they get into modes. A mode is a mindset and set of behaviors that people get into temporarily. People enter different modes because these modes (e.g., effectiveness, productivity, etc.)

Customer 270
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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The community that OV has built around “doing things” is really enviable, and shows the power of the right message on social media. . ?? Email Marketing. Aka, long, slow distance runs.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

This sports-focused stream included games, demonstrations and educational content to teach viewers about fun and safe physical and mental exercises for their pets. The retailer was already well established in the general social media space before it started exploring the commerce side, making the move a natural evolution for the brand.

Events 279
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How to Use Amazon Posts to Promote Your Products

Kissmetrics

Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. Platforms like Amazon and social media release new features constantly. What Are Amazon Posts?

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How to Use Google Alerts for PPC Research

Kissmetrics

What’s more, you can’t track social media posts this way, so you’ll need an alternative tool if you want to track how often you’re mentioned on social media. Remember, Google Alerts can’t monitor social media posts for you, but you can choose from other sources like books, videos, and blog posts.

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