Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

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B2C Omnichannel Multi-channel Channel 225

Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

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Omnichannel Fulfillment Payment Services Shipping Costs 100

Optimizely

MAY 23, 2019

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

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Mobile eCommerce Omnichannel Recommendation 150

iVend

APRIL 17, 2023

iVend for Magento ChatGPT is used by retailers to enhance their omnichannel strategy. So how does chatGPT play a role in omnichannel retail POS? Omnichannel retail is the bringing together of multiple online and offline channels in a customer-centric approach that delivers the best possible shopping experience.

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POS Omnichannel Retail Social Media 98

Fabric

AUGUST 15, 2023

Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers. Lindsay Mikos is the senior director, retail omnichannel at Walgreens. It grew to $73.16

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Omnichannel Payment Services Shipping Costs Fulfillment 130

Fabric Blog

DECEMBER 23, 2020

Editor’s Note: This article was inspired by a PRD and mobile app strategy our team created for one of the world’s largest omnichannel fashion retailers.

Mobile 98

Mobile Customer Retention Fashion Omnichannel 98

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

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POS Payment Services Mobile Payments 197

Retail TouchPoints

FEBRUARY 6, 2024

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb.

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Fashion Arts Accessories Clothing 271

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Your homepage opens the door: Fashion is all about aesthetics! billion online with U.S.

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Fashion eCommerce eCommerce Platforms Social Media 264

Retail TouchPoints

OCTOBER 21, 2024

When Jennifer Hyman and Jenny Fleiss started Rent the Runway , they wanted to disrupt the fashion industry. Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices.

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Consumer Fashion Shipping Costs Clothing 264

Retail TouchPoints

MARCH 29, 2021

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

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Omnichannel Fashion Mobile Improvements 264

Retail TouchPoints

NOVEMBER 30, 2022

Fish markets, holiday fireworks stands and even old-timey salesmen during the early to mid-1900s all incorporated the mobile, temporary nature of pop-up shops into their sales models. You can accomplish this by investing in omnichannel technology that eliminates the need for a bulky and antiquated NCR-type cash register.

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Mobile Events Technology Omnichannel 289

Retail TouchPoints

APRIL 29, 2024

They offer the chance to deliver a better mobile experience, more deeply engage with customers and a touch point through which to gather additional intel on consumers’ behavior and preferences. Most impressive, though, is that app conversion rates are 5X higher than among the brand’s mobile web users. “

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Customer POS Download Payment Services 273

Retail TouchPoints

OCTOBER 11, 2022

The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. You decide to mobile order via your iPhone, so the latte is waiting for you as soon as you arrive. How secure are these mobile devices? How vulnerable is the data that is stored on said devices?

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POS Payment Services Retail Mobile 278

Retail TouchPoints

FEBRUARY 7, 2023

Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.

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Payments Omnichannel Payment Services Consumer 290

Retail TouchPoints

AUGUST 5, 2024

But a legacy point-of-sale (POS) system that lacked any kind of mobile functionality tied too many associates to cash wrap workstations — a major source of inefficiency during ongoing labor shortages in retail. Installing efficient mobile technology doesn’t just meet short-term employee needs.

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POS Shipping Costs Point of Sale Mobile 264

Retail TouchPoints

OCTOBER 7, 2024

After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video. Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy.

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Fashion Merchant Services Information Consumer 278

Retail TouchPoints

APRIL 28, 2023

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. But it’s True Religion’s mobile app that aims to bring this love to the next level by offering more exclusive experiences.

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Social Media Mobile Fashion Consumer 278

Retail TouchPoints

SEPTEMBER 6, 2022

strikes Gen Z as cumbersome, slow and old-fashioned. Customize physical stores to the omnichannel experience. Building this kind of omnichannel experience revolves around a combination of data analytics and mobile devices. Three suggestions: Adapt to where and how Gen Z wants to shop.

Merchant Services 306

Merchant Services Payment Services Omnichannel Financial Services 306

OrderDynamics

JUNE 7, 2018

Weird Retail and Omnichannel Trends. As more retailers adopt omnichannel practices, it’s only a given that things in retail will get strange. It creates a personalized omnichannel retail, with all its added benefits. Mobile Weird Retail. Walmart, as usual, makes it to our omnichannel list. Strange can be good.

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Omnichannel Retail Fashion Vend 57

Retail TouchPoints

APRIL 25, 2023

As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy. As with all next-gen tech, there have been some early adopters, especially in the realm of fashion, footwear and accessories, that are already employing 3D and AR to enhance the ecommerce experience.

Technology 277

Technology eCommerce Shipping Costs Games 277

Retail TouchPoints

JULY 1, 2021

So how does NMG see these digital investments leveling up its omnichannel game? I am looking forward to exploring how we can integrate Stylyze’s functionality into additional digital tools including ecommerce, mobile apps, messaging channels like text message, chat and phone calls, and other engagement channels.

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Omnichannel Technology Channel Department Stores 264

Omnisend

APRIL 30, 2021

Ecommerce is booming, especially for the fashion and beauty sectors. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. In the entire fashion industry, people are becoming more concerned about sustainability and the ethical sourcing of products.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Retail TouchPoints

JUNE 21, 2022

Before the May 25, 2022 grand opening of Amazon Style — the retailer’s initial venture into fashion brick-and-mortar retail — some thought the Los Angeles space at the Americana at Brand would be dominated by technology and devoid of human interaction. Fitting Digital into Physical Fashion Retail. Photo courtesy of Amazon.

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Fashion Payment Services Jewelry Recommendation 242

Retail TouchPoints

OCTOBER 31, 2024

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. following its debut in Canada, Australia and New Zealand.

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Games Fashion Mobile Accessories 278

Smile.io

OCTOBER 13, 2021

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. What is omnichannel marketing? And this is what omnichannel marketing is all about. Omnichannel marketing vs. multichannel marketing?

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Omnichannel Multichannel Marketing eCommerce 73

Retail TouchPoints

NOVEMBER 23, 2021

Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the fashion vertical or Target and Walmart in the CPG space for the majority of sales, brands across the board were wary of entertaining direct-to-consumer initiatives (DTC) that might disrupt their wholesale business. Build a foundation of connected consumer data.

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Retail Consumer Mobile Omnichannel 279

Ecommerce Platforms

DECEMBER 4, 2017

Have you encountered a chance to move into the world of omnichannel selling? A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. Chances are you have.

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Channel Omnichannel WooCommerce Clothing 344

365 Retail

MARCH 15, 2024

Having joined MATCHESFASHION in 2022, as CEO Beighton focuses on the relationships between fashion and e-commerce using technology, product, logistics and culture to disrupt existing consumer patterns and galvanise change. Register for free to attend the industry’s flagship event which brings the magic of retail to life, here.

Technology 57

Technology eCommerce Fashion Retail 57

Retail TouchPoints

JULY 27, 2020

Retailers are refreshing their loyalty strategies by investing more heavily than other industries in digital capabilities, omnichannel communications, personalized offers and gamification. They’re also taking a digital-first approach with simple, mobile solutions to attract today’s busy and hyperconnected shoppers.

Payment Services 161

Payment Services Shipping Costs Sporting Goods Retail 161

OrderDynamics

JANUARY 10, 2019

How Is Omnichannel Retail Strategy Like a Board Game’s? Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. Connection to Omnichannel Retail Strategy? In other words, they took the short route to adopt omnichannel. What Happens Next?

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Omnichannel Games Retail Fulfillment 50

Retail TouchPoints

OCTOBER 4, 2024

BOPIS (buy online, pick up in-store) has become a mainstay of omnichannel retailing, especially since COVID, and it also presents retailers with a golden opportunity to forestall returns. AI takes the processes and the data that exist today and makes it a lot more useful in an accelerated fashion,” said Black. “So

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Webinar Gifts Social Media Consumer 263

Retail TouchPoints

JUNE 13, 2023

This involved creating a seamless omnichannel experience that allowed customers to interact with us both in-store and online without friction.” They want to browse online, try products in-store and make purchases on mobile. Unified commerce: Consumers today expect a seamless shopping experience across channels.

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Supplies Customer Experience Technology Omnichannel 288

Retail TouchPoints

DECEMBER 14, 2021

This year’s judges were Alicia Esposito, Vice President of Content for Retail TouchPoints ; Anne Kong, Associate Professor, program coordinator for visual presentation and exhibition design at the Fashion Institute of Technology ; and Judy Bell, Founder of Energetic Retail. Judges’ Choice: Pulitzer Fountain.

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Presentation Download Fashion Games 246

iVend

JULY 16, 2024

A hybrid, or phygital, transaction has many possible forms: A shopper checking out the latest styles on a fashion store website, before nipping into their local branch in their lunch hour to try on and buy Shopping in the store, not finding their item, but ordering it with the associate on a mobile device.

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Payment Services Operations Retail POS 52

Retail TouchPoints

OCTOBER 6, 2022

Online luxury fashion retailer Farfetch has experienced huge growth over the past couple of years, but was struggling to maintain its service levels in pace with that expansion. Luckily, retailers can harness the power of location to make their mobile applications and, in turn, their brand experiences, more seamless than ever.

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Shipping Costs Payment Services Merchant Services Payments 287

Retail TouchPoints

AUGUST 25, 2020

We’re hearing from our customers in China that several months after retail in the country has reopened, approximately 50% of their in-store transactions remain order-ahead via mobile. So what can we learn from this? Indications coming from consumer behavior in China show that consumers are continuing a hard shift towards buying online.

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Payment Services Retail Social Media Payments 306