article thumbnail

Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Shoppers provide their typical T-shirt size, height and weight, waist size, suit size or body type, and they will receive tailored recommendations for item sizing. That leads to personalization.”

article thumbnail

‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Described as a “constantly learning fashion marketplace,” the platform combines AI and human curation to present each shopper with a personalized selection of fashions from more than 2,000 participating brands. Brandon Holley, Chief Fashion Officer, Shoptrue That push and pull is evident in the platform they are building.

Fashion 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? There’s good news.

Shopify 197
article thumbnail

How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. To start, we recommended that the site’s overall navigation bar and hero image’s height be reduced significantly. After completing that migration in 2017, our team supported and optimized Cutter & Buck's website. The Results.

Fashion 336
article thumbnail

EIT Digital Launches Solution Designed To Provide Personalized Fashion Curation On The Fly

Retail TouchPoints

EIT Digital , a European digital innovation and entrepreneurial education organization, has launched VIPO, a solution that combines computer vision and AI to help retail and fashion companies customize their user experience. The analysis is completely anonymous and the data is stored locally, meeting privacy requirements such as GDPR.

Fashion 264
article thumbnail

How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping

Retail TouchPoints

To tackle this, GlassesUSA.com has built a suite of intelligent search and recommendation tools , a range of try-on solutions (both virtual and real-world) and offers a host of educational content to guide shoppers through the process of buying eyewear online.

article thumbnail

True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

365 Retail

True Fit , the leading AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced that, following its launch in Shopify at the end of 2023, it is now driving a 14% average GMV growth for fashion brands on the platform, giving rise to the next generation of scaling fashion retailers.

Fashion 62