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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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5G In Financial Services

Forrester eCommerce

5G will become a general-purpose technology for financial services firms.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. And most are thinking like retailers when it comes to personalization — […].

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Forrester’s 2021 Financial Services Architecture Survey Needs Your Input

Forrester eCommerce

Banks and other financial services firms always ask: “What are the others doing?” Source: Financial Services Firms Have Solid […].

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Invest In The Right Technologies To Develop Your Financial Well-Being Program

Forrester eCommerce

Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies.

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Digitally Evolving Customer Mindset Will Reshape Indian Financial Services Landscape

Forrester eCommerce

Indian financial service customers are changing! Forrester surveyed 3,000 online adults in India on their financial attitude, expectations, and preferences and found that more than half of customers accessing the internet are constantly online. ” As digital […].

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. The only problem is, for many retailers, the idea of becoming involved in the financial transaction part of the journey is a leap too far. John Rutledge is CEO of HolyWally.