4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season
The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders.
However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected penalties. To successfully expand into international markets, merchants must navigate these risks effectively to maximize their potential for success during the holiday shopping season and beyond.
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